What do I put in the blanks?
Updated 29 September 2026
The Short Answer
A blank is a piece that changes per person, like their name or their property, and almost any detail on their profile can be one. PropKaki fills each from that person's own profile when it sends. If the profile has nothing for a blank, that person's message is held rather than sent with a gap in it.
Blanks are what stop a template being a mass message. They are also the usual reason one person will not send.
What is a blank for?
A piece of the sentence that changes from person to person: their name, the property they are looking at, a date you agreed.
PropKaki fills each one from that person's own record at the moment it sends, so forty people get forty different messages from one template.
Where do the values come from?
From the person's profile in Prospecting: what you typed, a column of a sheet you imported, or what they said plainly in a chat. A detail PropKaki only read between the lines of a chat does not count, and that person is held as if it were empty.
So improving a profile improves every future message to that person, with nothing to re-sync. Automations fill blanks the same way, from each person's profile.
What if someone has nothing for a blank?
That person's message is held, marked a blank with nothing to put in it. Everyone whose record can fill it still sends.
Two fixes: add the detail to that person, or remove that blank from the message — removing it clears everyone at once. In an automation, a person held for a blank waits in Follow-Ups for you.
Does every template need a blank?
Every template has to address the person, so their name is required.
Beyond that, use blanks for what genuinely varies. A template with six blanks is six chances for someone's message to be held.
Which blanks can I use?
Almost any detail on their profile. When you write a template, the Add a blank: row under it shows Their Name, Your Name and the six you use most. More… opens Add a Blank: search, or pick from the seven cards of the profile, plus Written Each Time (What Happened, The Topic, The Greeting, How Long and The Date), which you write for each message.
Tick the ones you want and press Add Blank, or Add 3 Blanks for three; they join the row. Then press each one where it goes in the message. Two blanks can't sit side by side.
A few details are never blanks, because they are yours rather than theirs: Readiness, Value, To Find Out, your notes and your follow-up date.