Plan your listing once. List everywhere.

Every property advertisement must show the salesperson's name, CEA registration number (format R123456A), the estate agency's name, and a CEA-registered contact number. You also need the owner's written authorisation to advertise before you post. The planner builds the CEA disclosure from your saved profile and checks the rest before you publish.

A PropertyGuru headline must be 10–70 characters, written in Title Case, with at most one exclamation mark and no more than six digits in a row (write “S$2.5M”, not “2,500,000”). The planner generates a headline within that limit and shows a live character counter for every portal.

No — and that's deliberate. PropertyGuru prohibits porting listings to and from third parties, so the planner stops at ready-to-paste. It prepares a compliant, portal-tuned pack for each site that you copy into the portal's own form. This keeps you on the right side of the portals' terms.

Anchor to recent transacted prices in the same project, not to other asking prices. The planner shows the project's median PSF and recent transactions, flags an asking price that sits well above the recent median (which stalls viewings and can fail bank valuation), and points out when your price is just over a round-number search filter such as S$1m or S$2m.

CEA's advertising guidelines bar disclosing the exact storey of a specific transacted unit in an ad, and the portals publish floor as a band (low / mid / high). The planner keeps your exact floor private — it uses it for the pricing context but only ever publishes the band.

No. You capture the property once; the planner produces a headline and description for PropertyGuru, 99.co and EdgeProp that each respect that portal's limits and are worded differently to avoid duplicate-listing detection. Your draft and agent profile are saved in your browser for the next unit.