Plan your listing once. List everywhere.
Capture the property once and get a compliant, copy-paste-ready pack for PropertyGuru, 99.co and EdgeProp — with pricing grounded in real transactions, per-portal copy within each portal's limits, and a CEA compliance check before you post.
Example: Treasure at Tampines — search any project above to plan your own listing.
What the Listing Planner does
The Listing Planner helps agents prepare a property listing once and publish it everywhere, properly. Give it the unit and it produces a grounded asking-price guide from recent comparable transactions, ready-to-paste listing copy tailored to each portal's format and limits (PropertyGuru, 99.co and EdgeProp), and a CEA compliance check — so a listing goes out priced on evidence and within the rules. It never auto-posts; you stay in control.
Priced on evidence
An asking-price guide drawn from recent comparable transactions, not a finger in the air.
Copy for every portal
Ready-to-paste listing text fitted to PropertyGuru, 99.co and EdgeProp's formats and limits.
Compliant by default
A CEA compliance check built in — and it never auto-posts, so you stay in control.
Plan one listing — get the data behind the price.
Grounded pricing and recent comps before you publish.
PropKakiList around $1.55M — the recent median for 3-bedders there, with room to negotiate.
Listing Planner — questions agents ask
What must a Singapore property listing include?+
Every property advertisement must show the salesperson's name, CEA registration number (format R123456A), the estate agency's name, and a CEA-registered contact number. You also need the owner's written authorisation to advertise before you post. The planner builds the CEA disclosure from your saved profile and checks the rest before you publish.
How long can a PropertyGuru listing headline be?+
A PropertyGuru headline must be 10–70 characters, written in Title Case, with at most one exclamation mark and no more than six digits in a row (write “S$2.5M”, not “2,500,000”). The planner generates a headline within that limit and shows a live character counter for every portal.
Can this tool post my listing to PropertyGuru, 99.co and EdgeProp for me?+
No — and that's deliberate. PropertyGuru prohibits porting listings to and from third parties, so the planner stops at ready-to-paste. It prepares a compliant, portal-tuned pack for each site that you copy into the portal's own form. This keeps you on the right side of the portals' terms.
How should I price a listing competitively?+
Anchor to recent transacted prices in the same project, not to other asking prices. The planner shows the project's median PSF and recent transactions, flags an asking price that sits well above the recent median (which stalls viewings and can fail bank valuation), and points out when your price is just over a round-number search filter such as S$1m or S$2m.
Why does the listing only show a floor band and not the exact floor?+
CEA's advertising guidelines bar disclosing the exact storey of a specific transacted unit in an ad, and the portals publish floor as a band (low / mid / high). The planner keeps your exact floor private — it uses it for the pricing context but only ever publishes the band.
Do I have to re-type the same listing three times?+
No. You capture the property once; the planner produces a headline and description for PropertyGuru, 99.co and EdgeProp that each respect that portal's limits and are worded differently to avoid duplicate-listing detection. Your draft and agent profile are saved in your browser for the next unit.