CommercialRESIDENTIAL / INSTITUTIONFreeholdDistrict 14 · Geylang

Sims Avenue Centre

Reviewed by Nathan TangUpdated 8 November 2026Data through Oct 2022

Quick Summary

Sims Avenue Centre is a commercial building in District 14 · Geylang, on land zoned RESIDENTIAL / INSTITUTION under the URA Master Plan with a gross plot ratio of 3.0. It is freehold. 29 transactions are on record since 1995, at a median S$690 psf, most recently in Oct 2022. 8 units are currently listed for sale or rent. ACRA records 189 live company registrations at this address.

The facts are here — now get the verdict on Sims Avenue Centre.

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What are the key facts about Sims Avenue Centre?

Key takeawaySims Avenue Centre is a commercial building in District 14 · Geylang, zoned RESIDENTIAL / INSTITUTION, held freehold.

Asset class: Commercial
Land-use zone: RESIDENTIAL / INSTITUTION
Gross plot ratio: 3.0
Tenure: Freehold
District / Area: District 14 · Geylang
Address: 540 Sims Avenue
Land area: 898 sqm
Completed: Not on record
Storeys: Not on record
Strata lots (whole development, MCST): 20
Managing agent: THE LOCK MANAGEMENT SERVICES PTE LTD
Strata formed: 1997 (MCST 2126)
Submarket: Paya Lebar Central
Units with a recorded sale: At least 15
Transactions on record: 29 (records start 1995)
Live listings: 8
ACRA registrations: 189

About Sims Avenue Centre

Sims Avenue Centre is a mixed-use building in Geylang (District 14). It is located along Sims Avenue, Singapore 387603.

Under the URA Master Plan it sits on land zoned residential / institution with a gross plot ratio of 3.

The site is freehold. It occupies roughly 898 sqm of land with about 2,694 sqm of gross floor area.

29 transactions have been recorded here, at a median of S$690 psf. The most recent was in October 2022.

279 businesses are currently registered at this address with ACRA.

The nearest MRT is Paya Lebar MRT, 325 m away (about a 5-minute walk). The closest bus stop (Sims Ville) is 102 m away (about a 2-minute walk).

What is Sims Avenue Centre zoned as?

Key takeawaySims Avenue Centre sits on land zoned RESIDENTIAL / INSTITUTION with a gross plot ratio of 3.0.

Land-use zone: RESIDENTIAL / INSTITUTION
Gross plot ratio: 3.0

BCA-verified envelope: allowable GFA 2,694 sqm · built 1,943 sqm · headroom 751 sqm. This block appears only where BCA has published the actual built floor area — everywhere else, buildable headroom cannot be verified and is deliberately not estimated.

Run the full zoning report for this building →

What has Sims Avenue Centre sold for?

Key takeawayAcross 29 recorded transactions since 1995, the median price is about S$764k, most recently in Oct 2022.

Date	Use	Price	Area	PSF
Oct 2022	Office	S$900k	818 sqft	$1,100
Aug 2020	Office	S$1.53M	1,528 sqft	$1,000
Sept 2016	Office	S$785k	818 sqft	$960
Dec 2014	Office	S$920k	1,173 sqft	$784
Aug 2012	Retail	S$1.71M	1,012 sqft	$1,690
Jul 2012	Office	S$775k	969 sqft	$800
May 2010	Retail	S$900k	1,012 sqft	$889
Apr 2010	Office	S$460k	969 sqft	$475
Feb 2010	Office	S$400k	818 sqft	$489
Apr 2006	Office	S$355k	1,109 sqft	$320

URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter

What does space at Sims Avenue Centre rent for?

Key takeawayNo rent is published for Sims Avenue Centre itself. On its street, Sims Avenue, office space rented at a median of $3.88 psf a month in 2026Q2. That is not this building's own rent, and never a quote for a particular unit.

Office space on Sims Avenue

Street level · 2026Q2

25th pct

—

— psm

Median

$3.88

$41.79 psm

75th pct

—

— psm

S$ per sq ft per month (median only published)

2021Q2 · $30.47 psm2026Q2 · $41.79 psm median

URA's percentiles of OFFICE rents across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. URA publishes a median only where the street has at least 2 office buildings and 3 contracts that quarter (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space on Sims Avenue

Street level · 2025Q3

25th pct

—

— psm

Median

$6.03

$64.94 psm

75th pct

—

— psm

S$ per sq ft per month (median only published) · median -3.2% on a year earlier

2021Q3 · $40.94 psm2025Q3 · $64.94 psm median

URA's percentiles of RETAIL rents (shop, F&B, entertainment, health & fitness) across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. Retail rent swings with floor and frontage, so the spread matters as much as the median. A median needs at least 2 buildings and 3 contracts (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space — District 14 retail

Region band · 2026Q3

25th pct

$7.49

$80.67 psm

Median

$10.45

$112.50 psm

75th pct

$12.53

$134.91 psm

S$ per sq ft per month

A REGION BAND — URA's grid for the whole district or location, not this street or building. Say "across <district/location>, …", never that this building rents for it. The middle of URA's retail grid for District 14 across every floor and size band — a ground-floor shop and an upper-floor unit sit at very different points in it.

Source: URA REALIS retail rental analysis (district × floor × size grid).

Market context around Sims Avenue Centre

Key takeawayBrokers' office figures for this part of Singapore — a broker's market figure, not this building's rent.

CBRE, 2Q 2026

Decentralised: Vacancy 3.6%

Singapore Figures Q2 2026

Cushman & Wakefield, 2Q 2026

Suburban (all grades): Rent S$6.48 psf/mth · Vacancy 2.8% · Planned / under construction 0.46m sq ft

Singapore Office MarketBeat Q2 2026

Official series (URA, 2026Q3): Office vacancy rate (Whole Island) 10 (-1.2 pp on the year) · Office rental index (Central Region) 203.4 (+1.8% on the year).

Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.

How fast units move at Sims Avenue Centre

Key takeawayBased on listings we track, as of our last check on 28 Aug 2026: 4 units for rent; 4 units for sale.

Rent: between 6 Aug 2026 and 28 Aug 2026, 3 new listings appeared and 0 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

Sale: between 6 Aug 2026 and 28 Aug 2026, 1 new listing appeared and 1 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.

What's been approved at Sims Avenue Centre?

Key takeawayURA has approved 2 changes of use at Sims Avenue Centre since 2000, most recently in 2017. This is the building's planning history, not today's approved use of any unit: confirm a unit's approved use with URA before signing.

17 Nov 2017ApprovedFloor 2
Change of use to association
Change of use of the 2nd storey unit #02-XX to association
24 Apr 2002ApprovedFloor 1
Change of use to beauty saloon-cum-health centre
Change of use of the 1st storey shop (#01-XX) to beauty saloon-cum-health centre (aromatherapy massage)

Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).

How does Sims Avenue price?

Key takeawayAcross 11 strata sales on Sims Avenue in the last 5 years, the median is $1,940 psf.

Strata sales on the street (5y)

Street median PSF (strata)

$1,940

Street figures cover strata deals only — land and strata PSF are not comparable.

What do commercial rents run near Sims Avenue Centre?

Key takeawayURA publishes contracted-rent percentile grids quarterly (latest: 2026Q3) — the benchmark evidence an asking rent should be weighed against.

Indicative area yield — District 14 retail

Gross yield (area)

5.1%

4.5% net of property tax

Rent side (median of bands)

$112.50 psm/mo

2026Q3

Price side (strata, 5y)

$2,480 psf

106 sales

An INDICATIVE AREA yield for District 14 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.

Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Retail rents — District 14 ($ psm/month, 2026Q3)

Floor level · size band	25th pct	Median	75th pct
Level 2 & 3 · 30 & Below	$60.26	$68.83	$77.30
B1 & Below · 30 & Below	$52.94	$76.47	$130.25
Level 1 · 30 & Below	$85.00	$125.00	$205.26
Level 2 & 3 · >30 - 100	$71.17	$84.43	$161.43
Level 1 · >30 - 100	$80.67	$127.33	$161.46
Level 4 & Above · >30 - 100	$69.97	$74.47	$74.91
B1 & Below · >30 - 100	$104.10	$206.00	$256.12
Level 2 & 3 · >100 - 300	$101.65	$112.97	$180.02

URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.

What is available at Sims Avenue Centre right now?

Key takeaway8 units are currently listed at Sims Avenue Centre — 4 for sale and 4 for rent. One row per unit; several agents often market the same unit.

For sale (4)

Sims Avenue CentreS$1.20M · 818 sqft
Sims Avenue CentreS$5.50M · 2,898 sqft
Sims Avenue CentreS$10.80M · 2,768 sqft
Sims Avenue Centre2 agentsS$4.80M · 1,011 sqft

For rent (4)

Sims Avenue CentreS$3k/mo · 818 sqft
450 Sims Ave, Singapore 387540S$2k/mo · 200 sqft
Sims Avenue Centre2 agentsS$12k/mo · 1,011 sqft
Ground Floor Wide Frontage Shop Along Sims Avenue For Rent!2 agentsS$12k/mo · 1,011 sqft

Browse every listing at this building →

What is near Sims Avenue Centre?

Key takeawayThe nearest MRT/LRT is Paya Lebar MRT, about 325 m away — and 3 competing retail premisess operate nearby.

Getting around

Paya Lebar MRT325 m · ~5 min

Amenities nearby

Sims Ville · 102 mEducational Institution · 114 mHotel · 132 mM Lam Clinic · 177 mPlace Of Worship · 199 mLorong 40 Geylang Pg · 282 mPaya Lebar MRT Exit D · 285 mGeylang Polyclinic · 455 mGeylang Serai Community Club · 823 m

Competing premises nearby

Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.

NTUC Fairprice Co-operative Ltd · 250 mPaya Lebar Square · 448 mBlk 117 Aljunied Ave 2 · 572 m

Straight-line distances. Source: PropKaki amenities data.

Getting there and parking at Sims Avenue Centre

Key takeawayThe nearest station is Paya Lebar (EW8 / CC9), 285 m away — one of the busiest stations, with about 95,000 taps in and out on an average weekday. 22 public car parks are within 500 m.

Foot traffic: busier than 41% of office buildings

nearest MRT/LRT Paya Lebar (EW8/CC9) 285 m, about 95,000 taps a weekday; 2 more stations within 1 km; bus stops within 400 m: 10, about 38,000 taps a weekday; Geylang: 116,481 resident workers (Census 2020, by workplace); about 46,000 residents within 1 km (June 2026). Ranked against 485 office buildings by PropKaki's model: a relative score, not a footfall count.

A relative score from PropKaki's model (station and bus taps nearby, workers and residents around), not a count of people.

Stations within 1 km

Paya Lebar (EW8 / CC9)285 m · about 95,000 weekday taps
Aljunied (EW9)739 m · about 47,000 weekday taps
Dakota (CC8)818 m · about 16,000 weekday taps

Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Sims Avenue Centre. Transfers between lines don't tap, so interchanges read low.

Bus

10 bus stops within 400 m, with about 38,000 boardings and alightings on an average weekday.

Public car parks within 500 m

Lor 37 Geylang (URA)60 m
S$0.60 per half-hour at midday on a weekday · 19 car lots
Lor 39 Service Rd Geyl Ang (URA)99 m
S$0.60 per half-hour at midday on a weekday · 5 car lots
Lor 37 Geylang Off St (URA)119 m
S$0.60 per half-hour at midday on a weekday · 28 car lots
Lor 35 Geylang (URA)146 m
S$0.60 per half-hour at midday on a weekday · 13 car lots
Lor 39 Geylang (URA)148 m
S$0.60 per half-hour at midday on a weekday · 19 car lots

Nearest URA season parking: Geylang Area, 892 m away, S$90/month.

Public car parks only, by straight-line distance, with the operator's published rates. Sims Avenue Centre's own car park, if it has one, and its charges are not in the open data.

Who's registered at Sims Avenue Centre?

Key takeaway189 live companies (and LLPs and branches; sole proprietors are not counted) list Sims Avenue Centre as their registered address. These are registered businesses, not who occupies the space.

Information and communications
40
Wholesale and retail trade
37
Professional, scientific and technical services
33
Construction
15
Transportation and storage
14
Administrative and support services
13
Financial and insurance
12
Real estate
6
Other services
6
Education
6

Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.

What is Sims Avenue Centre's BCA building profile?

BCA building type: Office
Green Mark: NA (NA)
Energy use intensity: 185 kWh/m²·yr

Frequently asked questions about Sims Avenue Centre

Where is Sims Avenue Centre?⌄

Sims Avenue Centre is at 540 Sims Avenue, Singapore 387603, in the Geylang planning area.

What is Sims Avenue Centre zoned as?⌄

Sims Avenue Centre sits on land zoned residential / institution under the URA Master Plan, with a gross plot ratio of 3.

What is the tenure of Sims Avenue Centre?⌄

Sims Avenue Centre is freehold.

What have units at Sims Avenue Centre sold for?⌄

Across 29 recorded transactions, the median price is S$690 psf. The latest was in October 2022.

What is the nearest MRT station to Sims Avenue Centre?⌄

Paya Lebar MRT is the closest, 325 m away (about a 5-minute walk).

How many businesses are registered at Sims Avenue Centre?⌄

279 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.

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Read the figures right

Year of completion is not on record for this building. Building age cannot be stated.

Strata lots: the lot count in the development's MCST (BCA's register) — the whole development, homes included where it is mixed; a single-owner mall or tower can be one lot.

Strata formed: the year the MCST was set up (BCA's register). NOT the year the building was completed — an MCST forms after TOP, sometimes years later. Never state it as the building's age.

Managing agent: as BCA's MCST register names it; it can change between register updates.

Submarket: PropKaki's own map from URA's planning subzones (CBD core, City Hall / Bugis, Orchard, city fringe, regional centres, suburban). Brokers draw these lines differently.

Changes of use: URA planning approvals recorded at this building since 2000 (any unit; renewals of a temporary permission not counted). History only — Past approvals are not today's approved use; check with URA's approved-use enquiry before signing. Never say a use is allowed, permitted or approved for a unit, and never say a use would be approved.

Station taps: average weekday fare-card taps in and out at the nearest MRT/LRT station (LTA DataMall). People passing the station's gates, not people visiting this building.

Foot-traffic score: PropKaki's relative score from nearby MRT and bus taps, workers and residents around (and, for retail, competing malls), ranked against buildings of the same kind. A percentile, not a count of people.

Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.

Reviewed by Nathan Tang

Nathan Tang has over 10 years of property experience across condominiums, HDB flats and commercial property, specialising in property research and finance.

Figures draw on URA and JTC records, URA Master Plan zoning, ACRA registrations and live commercial-portal listings; building facts from BCA's MCST register, PropKaki's submarket map, URA planning decisions, URA car park data (URA Data Service), LTA DataMall passenger volumes, PropKaki's foot-traffic model — see our methodology. Last updated 8 November 2026. For general information, not financial advice.

Getting there and parking: LTA DataMall passenger volumes and car parks, URA Data Service car park rates, HDB and JTC car park information (data.gov.sg) and HDB's published parking charges, Census of Population 2020 and the Singapore Department of Statistics' June 2026 resident population (Singapore Open Data Licence). The foot-traffic score is PropKaki's own relative model, not a count.

Market context: figures cited from CBRE Research (Singapore Figures) and Cushman & Wakefield (Singapore MarketBeat), each with its quarter and report; flexible-workspace centres from the operators' public location lists; collective sales from marketing agents' announcements and news reports, each linked.

Rents: URA rental statistics for office and retail space by street (IRAS-stamped contracts), JTC J-SPACE rentals by building and by street, JTC price tenders, and URA REALIS rental grids. SLA tender results and JTC posted land rents are held for state and JTC land.