CommercialRESIDENTIAL / INSTITUTIONFreeholdDistrict 14 · Geylang

Sims Avenue Centre

Reviewed by Nathan TangUpdated 10 August 2026Data through Oct 2022
Quick Summary

Sims Avenue Centre is a commercial building in District 14 · Geylang, on land zoned RESIDENTIAL / INSTITUTION under the URA Master Plan with a gross plot ratio of 3.0. It is freehold. 29 transactions are on record since 1995, most recently in Oct 2022. 5 units are currently listed for sale or rent. ACRA records 279 live company registrations at this address.

1

What are the key facts about Sims Avenue Centre?

Key takeawaySims Avenue Centre is a commercial building in District 14 · Geylang, zoned RESIDENTIAL / INSTITUTION, held freehold.
Asset class
Commercial
Land-use zone
RESIDENTIAL / INSTITUTION
Gross plot ratio
3.0
Tenure
Freehold
District / Area
District 14 · Geylang
Address
540 Sims Avenue
Land area
898 sqm
Transactions on record
29 (records start 1995)
Live listings
5
ACRA registrations
279
2

About Sims Avenue Centre

Sims Avenue Centre is a mixed-use building in Geylang (District 14). It is located along Sims Avenue, Singapore 387603.

Under the URA Master Plan it sits on land zoned residential / institution with a gross plot ratio of 3.

The site is freehold. It occupies roughly 898 sqm of land with about 2,694 sqm of gross floor area.

29 transactions have been recorded here, at a median of S$690 psf. The most recent was in October 2022.

279 businesses are currently registered at this address with ACRA.

The nearest MRT is Paya Lebar MRT, 325 m away (about a 5-minute walk). The closest bus stop (Sims Ville) is 102 m away (about a 2-minute walk).

3

What is Sims Avenue Centre zoned as?

Key takeawaySims Avenue Centre sits on land zoned RESIDENTIAL / INSTITUTION with a gross plot ratio of 3.0.
Land-use zone
RESIDENTIAL / INSTITUTION
Gross plot ratio
3.0
BCA-verified envelope: allowable GFA 2,694 sqm · built 1,943 sqm · headroom 751 sqm. This block appears only where BCA has published the actual built floor area — everywhere else, buildable headroom cannot be verified and is deliberately not estimated.

Run the full zoning report for this building →

4

What has Sims Avenue Centre sold for?

Key takeawayAcross 29 recorded transactions since 1995, the median price is about S$764k, most recently in Oct 2022.
DateUsePriceAreaPSF
Oct 2022OfficeS$900k818 sqft$1,100
Aug 2020OfficeS$1.53M1,528 sqft$1,000
Sept 2016OfficeS$785k818 sqft$960
Dec 2014OfficeS$920k1,173 sqft$784
Aug 2012RetailS$1.71M1,012 sqft$1,690
Jul 2012OfficeS$775k969 sqft$800
May 2010RetailS$900k1,012 sqft$889
Apr 2010OfficeS$460k969 sqft$475
Feb 2010OfficeS$400k818 sqft$489
Apr 2006OfficeS$355k1,109 sqft$320

URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like.

5

How does Sims Avenue price?

Key takeawayAcross 12 strata sales on Sims Avenue in the last 5 years, the median is $1,841 psf.
Strata sales on the street (5y)
12
Street median PSF (strata)
$1,841

Street figures cover strata deals only — land and strata PSF are not comparable.

6

What do commercial rents run near Sims Avenue Centre?

Key takeawayURA publishes contracted-rent percentile grids quarterly (latest: 2026Q2) — the benchmark evidence an asking rent should be weighed against.

Indicative area yield — District 14 retail

Gross yield (area)
4.4%
3.9% net of property tax
Rent side (median of bands)
$96.97 psm/mo
2026Q2
Price side (strata, 5y)
$2,475 psf
113 sales

An INDICATIVE AREA yield for District 14 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.

Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Retail rents — District 14 ($ psm/month, 2026Q2)

Floor level · size band25th pctMedian75th pct
Level 1 · 30 & Below$82.14$95.00$145.45
B1 & Below · 30 & Below$41.18$58.82$72.93
Level 2 & 3 · 30 & Below$59.62$65.22$74.50
Level 1 · >30 - 100$65.33$78.20$116.05
Level 2 & 3 · >30 - 100$54.07$96.97$174.25
Level 4 & Above · >30 - 100$114.92$138.10$233.82
B1 & Below · >30 - 100$159.63$224.93$312.51
Level 1 · >100 - 300$69.58$102.84$157.15

URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.

7

What is available at Sims Avenue Centre right now?

Key takeaway5 units are currently listed at Sims Avenue Centre4 for sale and 1 for rent. One row per unit; several agents often market the same unit.

For sale (4)

  • Sims Avenue Centre2 agentsS$4.80M · 1,011 sqft
  • Sims Avenue CentreS$5.50M · 1,250 sqft
  • Sims Avenue CentreS$5.50M · 2,898 sqft
  • Sims Avenue CentreS$10.80M · 2,768 sqft

For rent (1)

  • 450 Sims Ave, Singapore 387540S$2k/mo · 200 sqft

Browse every listing at this building →

8

What is near Sims Avenue Centre?

Key takeawayThe nearest MRT/LRT is Paya Lebar MRT, about 325 m away — and 3 competing retail premisess operate nearby.

Getting around

Amenities nearby

Sims Ville · 102 mEducational Institution · 114 mHotel · 132 mM Lam Clinic · 177 mPlace Of Worship · 199 mLorong 40 Geylang Pg · 282 mPaya Lebar MRT Exit D · 285 mGeylang Polyclinic · 455 mGeylang Serai Community Club · 823 m

Competing premises nearby

Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.

NTUC Fairprice Co-operative Ltd · 250 mPaya Lebar Square · 448 mBlk 117 Aljunied Ave 2 · 572 m

Straight-line distances. Source: PropKaki amenities data.

9

How many companies are registered at Sims Avenue Centre?

Key takeawayACRA records 279 live company registrations at this address, 196 of them in the last three years.
Live registrations
279
Registered last 3 years
196
Most common type
Local Company

Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.

10

What is Sims Avenue Centre's BCA building profile?

BCA building type
Office
Green Mark
NA (NA)
Energy use intensity
185 kWh/m²·yr
11

Frequently asked questions about Sims Avenue Centre

Where is Sims Avenue Centre?

Sims Avenue Centre is at 540 Sims Avenue, Singapore 387603, in the Geylang planning area.

What is Sims Avenue Centre zoned as?

Sims Avenue Centre sits on land zoned residential / institution under the URA Master Plan, with a gross plot ratio of 3.

What is the tenure of Sims Avenue Centre?

Sims Avenue Centre is freehold.

What have units at Sims Avenue Centre sold for?

Across 29 recorded transactions, the median price is S$690 psf. The latest was in October 2022.

What is the nearest MRT station to Sims Avenue Centre?

Paya Lebar MRT is the closest, 325 m away (about a 5-minute walk).

How many businesses are registered at Sims Avenue Centre?

279 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.

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