CommercialRESIDENTIAL WITH COMMERCIAL AT 1ST STOREYFreeholdDistrict 14 · Geylang

Esta Ruby

Reviewed by Nathan TangUpdated 8 November 2026Data through Feb 2017

Quick Summary

Esta Ruby is a commercial building in District 14 · Geylang, on land zoned RESIDENTIAL WITH COMMERCIAL AT 1ST STOREY under the URA Master Plan with a gross plot ratio of 2.8. It is freehold. 3 transactions are on record since 1995, most recently in Feb 2017. 4 units are currently listed for sale or rent. ACRA records 7 live company registrations at this address.

The facts are here — now get the verdict on Esta Ruby.

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What are the key facts about Esta Ruby?

Key takeawayEsta Ruby is a commercial building in District 14 · Geylang, zoned RESIDENTIAL WITH COMMERCIAL AT 1ST STOREY, held freehold.

Asset class: Commercial
Land-use zone: RESIDENTIAL WITH COMMERCIAL AT 1ST STOREY
Gross plot ratio: 2.8
Tenure: Freehold
District / Area: District 14 · Geylang
Address: 500 Guillemard Road
Land area: 2,443 sqm
Completed: Not on record
Storeys: 20 (© OpenStreetMap contributors)
Strata lots (whole development, MCST): 76
Managing agent: DICKSON PROPERTY CONSULTANTS PTE LTD
Strata formed: 2013 (MCST 3915)
Submarket: Paya Lebar Central
Units with a recorded sale: At least 4
Transactions on record: 3 (records start 1995)
Live listings: 4
ACRA registrations: 7

About Esta Ruby

Esta Ruby is a mixed-use building in Geylang (District 14). It is located along Guillemard Road, Singapore 399839.

Under the URA Master Plan it sits on land zoned residential with commercial at 1st storey with a gross plot ratio of 2.8.

The site is freehold. It occupies roughly 2,443 sqm of land with about 6,839 sqm of gross floor area.

3 transactions have been recorded here, at a median of S$2,609 psf. The most recent was in February 2017.

12 businesses are currently registered at this address with ACRA.

The nearest MRT is Paya Lebar MRT, 402 m away (about a 6-minute walk). The closest bus stop (Opp City Plaza) is 34 m away (about a 0-minute walk).

What is Esta Ruby zoned as?

Key takeawayEsta Ruby sits on land zoned RESIDENTIAL WITH COMMERCIAL AT 1ST STOREY with a gross plot ratio of 2.8.

Land-use zone: RESIDENTIAL WITH COMMERCIAL AT 1ST STOREY
Gross plot ratio: 2.8

Run the full zoning report for this building →

What has Esta Ruby sold for?

Key takeaway3 transactions are on record since 1995, most recently in Feb 2017 — too few to support a median, so the deals themselves are listed instead.

Date	Use	Price	Area	PSF
Feb 2017	Retail	S$1.46M	538 sqft	$2,719
Dec 2011	Retail	S$4.38M	1,711 sqft	$2,562
May 2011	Retail	S$1.66M	635 sqft	$2,609

URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter

What does space at Esta Ruby rent for?

Key takeawayNo rent is published for Esta Ruby itself. On its street, Guillemard Road, retail space rented at a median of $6.43 psf a month in 2026Q3, with the middle half of leases between $5.44 and $11.10. That is not this building's own rent, and never a quote for a particular unit.

Retail space on Guillemard Road

Street level · 2026Q3

25th pct

$5.44

$58.57 psm

Median

$6.43

$69.21 psm

75th pct

$11.10

$119.44 psm

S$ per sq ft per month · median +19.6% on a year earlier

2023Q4 · $59.85 psm2026Q3 · $69.21 psm median

URA's percentiles of RETAIL rents (shop, F&B, entertainment, health & fitness) across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. Retail rent swings with floor and frontage, so the spread matters as much as the median. A median needs at least 2 buildings and 3 contracts (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Office space on Guillemard Road

Street level · 2024Q4

25th pct

$5.18

$55.77 psm

Median

$5.53

$59.50 psm

75th pct

$5.87

$63.16 psm

S$ per sq ft per month

URA's percentiles of OFFICE rents across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. URA publishes a median only where the street has at least 2 office buildings and 3 contracts that quarter (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space — District 14 retail

Region band · 2026Q3

25th pct

$7.49

$80.67 psm

Median

$10.45

$112.50 psm

75th pct

$12.53

$134.91 psm

S$ per sq ft per month

A REGION BAND — URA's grid for the whole district or location, not this street or building. Say "across <district/location>, …", never that this building rents for it. The middle of URA's retail grid for District 14 across every floor and size band — a ground-floor shop and an upper-floor unit sit at very different points in it.

Source: URA REALIS retail rental analysis (district × floor × size grid).

Market context around Esta Ruby

Key takeawayBrokers' retail figures for this part of Singapore — a broker's market figure, not this building's rent.

CBRE, 2Q 2026

Suburban: Rent S$32.95 psf/mth

Singapore Figures Q2 2026

Cushman & Wakefield, 2Q 2026

Suburban: Rent S$33.36 psf/mth · Vacancy 5.7% (1Q 2026) · Planned / under construction 1.53m sq ft

Singapore Retail MarketBeat Q2 2026

Official series (URA, 2026Q3): Retail vacancy rate (Whole Island) 6.5 (-0.4 pp on the year) · Retail rental index (Central Region) 81.2 (+1.4% on the year).

Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.

How fast units move at Esta Ruby

Key takeawayBased on listings we track, as of our last check on 28 Aug 2026: 1 unit for rent; 3 units for sale.

Rent: between 6 Aug 2026 and 28 Aug 2026, 0 new listings appeared and 0 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

Sale: between 6 Aug 2026 and 28 Aug 2026, 0 new listings appeared and 0 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.

What's been approved at Esta Ruby?

Key takeawayURA has approved 1 change of use at Esta Ruby since 2000, most recently in 2012, and refused 1. This is the building's planning history, not today's approved use of any unit: confirm a unit's approved use with URA before signing.

13 Nov 2018RenewedFloor 1
Continued use as pet grooming shop
Continued use of shop unit #01-XX as pet grooming shop
14 Sept 2016RefusedFloor 1
Change of use to restaurant
Change of use of the 1st storey shop unit #01-XX to restaurant
8 Oct 2015RenewedFloor 1
Continued use as pet grooming shop
Continued use of shop unit #01-XX as pet grooming shop
2 Oct 2012ApprovedFloor 1
Change of use to pet grooming shop
Change of use of shop unit #01-XX to pet grooming shop

Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).

How does Guillemard Road price?

Key takeawayAcross 20 strata sales on Guillemard Road in the last 5 years, the median is $2,350 psf.

Strata sales on the street (5y)

Street median PSF (strata)

$2,350

Street figures cover strata deals only — land and strata PSF are not comparable.

What do commercial rents run near Esta Ruby?

Key takeawayURA publishes contracted-rent percentile grids quarterly (latest: 2026Q3) — the benchmark evidence an asking rent should be weighed against.

Indicative area yield — District 14 retail

Gross yield (area)

5.1%

4.5% net of property tax

Rent side (median of bands)

$112.50 psm/mo

2026Q3

Price side (strata, 5y)

$2,480 psf

106 sales

An INDICATIVE AREA yield for District 14 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.

Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Retail rents — District 14 ($ psm/month, 2026Q3)

Floor level · size band	25th pct	Median	75th pct
Level 2 & 3 · 30 & Below	$60.26	$68.83	$77.30
B1 & Below · 30 & Below	$52.94	$76.47	$130.25
Level 1 · 30 & Below	$85.00	$125.00	$205.26
Level 2 & 3 · >30 - 100	$71.17	$84.43	$161.43
Level 1 · >30 - 100	$80.67	$127.33	$161.46
Level 4 & Above · >30 - 100	$69.97	$74.47	$74.91
B1 & Below · >30 - 100	$104.10	$206.00	$256.12
Level 2 & 3 · >100 - 300	$101.65	$112.97	$180.02

URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.

What is available at Esta Ruby right now?

Key takeaway4 units are currently listed at Esta Ruby — 3 for sale and 1 for rent. One row per unit; several agents often market the same unit.

For sale (3)

Esta RubyS$2.30M · 635 sqft
esta ruby2 agentsS$4.08M · 1,173 sqft
Esta Ruby3 agentsS$2.20M · 635 sqft

For rent (1)

Esta RubyS$5k/mo · 635 sqft

Browse every listing at this building →

What is near Esta Ruby?

Key takeawayThe nearest MRT/LRT is Paya Lebar MRT, about 402 m away — and 3 competing retail premisess operate nearby.

Getting around

Paya Lebar MRT402 m · ~6 min

Amenities nearby

Opp City Plaza · 34 mPlace Of Worship · 44 mGuillemard Rd Os · 154 mMindchamps Medical Clinic · 166 mPaya Lebar MRT Exit F · 335 mEducational Institution · 348 mHotel · 357 mGeylang Serai Community Club · 469 mGeylang Polyclinic · 949 m

Competing premises nearby

Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.

Kinex · 148 mTanesei Retailing Pte. Ltd. · 148 mBlks 13/14 Haig Road · 257 m

Straight-line distances. Source: PropKaki amenities data.

Getting there and parking at Esta Ruby

Key takeawayThe nearest station is Paya Lebar (EW8 / CC9), 335 m away — one of the busiest stations, with about 95,000 taps in and out on an average weekday. 13 public car parks are within 500 m.

Foot traffic: busier than 70% of retail buildings

nearest MRT/LRT Paya Lebar (EW8/CC9) 335 m, about 95,000 taps a weekday; 1 more station within 1 km; bus stops within 400 m: 13, about 27,000 taps a weekday; Geylang: 116,481 resident workers (Census 2020, by workplace); about 40,000 residents within 1 km (June 2026); 4 other malls within 1 km. Ranked against 12,856 retail buildings by PropKaki's model: a relative score, not a footfall count.

A relative score from PropKaki's model (station and bus taps nearby, workers and residents around, and competing malls), not a count of people.

Stations within 1 km

Paya Lebar (EW8 / CC9)335 m · about 95,000 weekday taps
Dakota (CC8)742 m · about 16,000 weekday taps

Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Esta Ruby. Transfers between lines don't tap, so interchanges read low.

Bus

13 bus stops within 400 m, with about 27,000 boardings and alightings on an average weekday.

Public car parks within 500 m

Guillemard Rd (URA)32 m
S$0.60 per half-hour at midday on a weekday · 8 car lots
Blk 21 To 23 Haig Road (HDB)191 m
S$0.60 per half-hour at midday on a weekday · 91 car lots
Blk 10 To 14 Haig Road (HDB)279 m
S$0.60 per half-hour at midday on a weekday · gantry 4.5 m · 57 car lots
Blk 7 To 9 Haig Road (HDB)308 m
S$0.60 per half-hour at midday on a weekday · gantry 4.5 m · 207 car lots
Service Rd (Lor 44 Gey Lang) (URA)327 m
S$0.60 per half-hour at midday on a weekday · 5 car lots

HDB season (car): Tier 1 $80/month (a resident's or registered HDB shop/industrial tenant's first car); Tier 2 (other cars, non-residents) $90 Rest of Island, $150 Designated Area, $165 Restricted Zone (surface). Which zone this car park is in is not published as data.

Nearest URA season parking: Tanjong Katong Rd Off St, 832 m away, S$90/month.

Public car parks only, by straight-line distance, with the operator's published rates. Esta Ruby's own car park, if it has one, and its charges are not in the open data.

Who's registered at Esta Ruby?

Key takeaway7 live companies (and LLPs and branches; sole proprietors are not counted) list Esta Ruby as their registered address. These are registered businesses, not who occupies the space.

Professional, scientific and technical services
2
Education
1
Information and communications
1
Construction
1
Real estate
1
Arts, entertainment and recreation
1
Wholesale and retail trade
0
Other services
0
Transportation and storage
0
Accommodation and food services
0

Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. Homes share this postal code, so some registrations are home-based. ACRA, as of 2026-09-16.

Frequently asked questions about Esta Ruby

Where is Esta Ruby?⌄

Esta Ruby is at 500 Guillemard Road, Singapore 399839, in the Geylang planning area.

What is Esta Ruby zoned as?⌄

Esta Ruby sits on land zoned residential with commercial at 1st storey under the URA Master Plan, with a gross plot ratio of 2.8.

What is the tenure of Esta Ruby?⌄

Esta Ruby is freehold.

What have units at Esta Ruby sold for?⌄

Across 3 recorded transactions, the median price is S$2,609 psf. The latest was in February 2017.

What is the nearest MRT station to Esta Ruby?⌄

Paya Lebar MRT is the closest, 402 m away (about a 6-minute walk).

How many businesses are registered at Esta Ruby?⌄

12 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.

For agents · in the PropKaki app

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This development is also registered as the residential project Esta Ruby.

Read the figures right

Year of completion is not on record for this building. Building age cannot be stated.

Strata lots: the lot count in the development's MCST (BCA's register) — the whole development, homes included where it is mixed; a single-owner mall or tower can be one lot.

Strata formed: the year the MCST was set up (BCA's register). NOT the year the building was completed — an MCST forms after TOP, sometimes years later. Never state it as the building's age.

Managing agent: as BCA's MCST register names it; it can change between register updates.

Submarket: PropKaki's own map from URA's planning subzones (CBD core, City Hall / Bugis, Orchard, city fringe, regional centres, suburban). Brokers draw these lines differently.

Changes of use: URA planning approvals recorded at this building since 2000 (any unit; renewals of a temporary permission not counted). History only — Past approvals are not today's approved use; check with URA's approved-use enquiry before signing. Never say a use is allowed, permitted or approved for a unit, and never say a use would be approved.

Station taps: average weekday fare-card taps in and out at the nearest MRT/LRT station (LTA DataMall). People passing the station's gates, not people visiting this building.

Foot-traffic score: PropKaki's relative score from nearby MRT and bus taps, workers and residents around (and, for retail, competing malls), ranked against buildings of the same kind. A percentile, not a count of people.

Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.

Unbuilt GFA cannot be computed here — it needs BCA built-GFA, which covers about 5% of commercial buildings and no industrial ones. Zoning and plot ratio are on record; headroom is not.

Storeys: from OpenStreetMap (© OpenStreetMap contributors), volunteer-mapped, not an official record. Shown only because no official or listed floor count is held for this building.

Reviewed by Nathan Tang

Nathan Tang has over 10 years of property experience across condominiums, HDB flats and commercial property, specialising in property research and finance.

Figures draw on URA and JTC records, URA Master Plan zoning, ACRA registrations and live commercial-portal listings; building facts from BCA's MCST register, PropKaki's submarket map, URA planning decisions, URA car park data (URA Data Service), LTA DataMall passenger volumes, PropKaki's foot-traffic model, OpenStreetMap (© OpenStreetMap contributors) — see our methodology. Last updated 8 November 2026. For general information, not financial advice.

Getting there and parking: LTA DataMall passenger volumes and car parks, URA Data Service car park rates, HDB and JTC car park information (data.gov.sg) and HDB's published parking charges, Census of Population 2020 and the Singapore Department of Statistics' June 2026 resident population (Singapore Open Data Licence). The foot-traffic score is PropKaki's own relative model, not a count.

Market context: figures cited from CBRE Research (Singapore Figures) and Cushman & Wakefield (Singapore MarketBeat), each with its quarter and report; flexible-workspace centres from the operators' public location lists; collective sales from marketing agents' announcements and news reports, each linked.

Rents: URA rental statistics for office and retail space by street (IRAS-stamped contracts), JTC J-SPACE rentals by building and by street, JTC price tenders, and URA REALIS rental grids. SLA tender results and JTC posted land rents are held for state and JTC land.