MattLamAdvisory at PropNex

99.co profiled Lam in November 2018 as an Associate District Director at Powerful Negotiators, PNG, who had come into the group through Marcus Luah. His website still describes him as a "PropNex PNG Millionaire", so PropKaki lists his group among PNG's divisions.^[2],[3]

The group's name has grown with it: 99.co called it #MattLamDivision in 2018, and his website now calls it MattLamAdvisory, with MattLamDivision as its sales arm. Whether it still sits inside Marcus Luah Advisory is not stated in any source read, so PropKaki lists it directly under PNG.^[2],[3]

Lam told 99.co in November 2018 that his team had grown from about 10 agents a year earlier to about 80. His website, whose list of awards runs to 2022, describes a team of more than 1,000 members. EdgeProp's May 2026 article put it at more than 2,000, including 28 Millionaires and over 50 Rising Millionaires.^[1],[2],[3]

These are the group's own counts, and they are counted again in PNG's total. CEA's register records the agency an agent is licensed with, not the group, so they cannot be checked against it.

Sizes are the group's own claims. CEA's register records the agency an agent is licensed with, not the group, and divisions inside a group are counted again in its total.

Lam studied engineering at NUS and started in property through weekend telemarketing, 99.co reported. He handled only rentals for his first five years and was thinking of leaving when he met Marcus Luah of PNG; he told 99.co he would not be where he was without Luah, and thanked Kelvin Fong for the platform.^[2]

99.co called him the youngest leader in PropNex in 2018. On CEA's register his name is Matthew Lam Hin Yui; EdgeProp's 2026 article prints his CEA number, R013756E.^[1],[2]

Lam's titles have risen with the group: Associate District Director in 99.co's 2018 profile, and Senior Advisory Branch District Director in EdgeProp's May 2026 article. His website calls him the youngest Champion Advisory Branch District Director in PropNex.^[1],[2],[3]

No co-leader is named in the sources read. His deals on CEA's record are linked from his row above.

• Matt Lam^[1],[2]Founder and leader

  Senior Advisory Branch District Director, in May 2026 · what this title means

  Came into PNG through Marcus Luah (99.co, 2018).

  CEA profile R013756E · 367 deals on CEA's record. A leader's own count can be low, because the title reflects building a team.

Three accounts chart the growth: 99.co's profile in November 2018, Lam's own website around 2023, and EdgeProp's article in May 2026. The timeline below gives each figure with who reported it.^[1],[2],[3]

EdgeProp's 2026 article, titled on the group crossing S$180 million in 2025, describes its focus on new launches and its Essentials Mentorship Framework of lead generation, presentation, product selection and closing. Those figures are the group's own; CEA's records show deals by agent, not by group.^[1]

1. 2017

   About 10 agents, Lam told 99.co in 2018, looking back a year.^[2]

2. Nov 2018

   99.co reports #MattLamDivision has grown to about 80 agents, and calls Lam, 29, the youngest leader in PropNex.^[2]

3. About 2023 (undated)

   Lam's website describes a team of more than 1,000 members.^[3]

4. May 2026

   EdgeProp reports the group has more than 2,000 agents, including 28 Millionaires and over 50 Rising Millionaires, with over 600 joining in 2025.^[1]

99.co reported in 2018 that Lam was a Millionaire Producer in 2017 and that his team had four Platinum Achievers within a month in April 2018. His website lists him as a PropNex PNG Millionaire in 2017 and from 2019 to 2022. EdgeProp's 2026 article lists his 2025 awards as Champion Millionaire, Champion Titanium, Champion Senior Advisory Branch District, Champion Recruiter, fourth Top Producer and second Top Project Transactor.^[1],[2],[3]

These are awards PropNex gives its own agents, not independent rankings. To compare individual agents, use their CEA-recorded deals, linked from the leaders section.

99.co's 2018 profile tells of Lam joining Marcus Luah's team in PNG. Since then he has built a group of his own, which his website now presents separately from Luah's.^[2],[3]

EdgeProp's 2026 article said over 600 new members joined in 2025. If a leader or team is reported joining or leaving, it will be added here, dated and sourced.^[1]

Lam's website lists the group's training: the STARS Program, ten lessons for new salespersons in batches of 60 or more; the Essentials Mentorship Framework and an Essentials Booster; workshops on presentation and closing every two months; and a weekly YouTube series.^[1],[3]

Commission splits are set by PropNex, not by the group. PropNex's 2018 prospectus says salespersons generally keep 70% to 90% of the commission on a completed deal, and that one who leaves their team can rejoin PropNex only after 12 months.^[4]

New agents take the group's 10-lesson STARS Program, in batches of 60 or more, Matt Lam's website says.^[3]

Before you join any group, read what to ask when joining a property agency, and check the leader's own record on their CEA profile.

PropNex has several groups of a thousand agents or more, many nested inside PNG, so their sizes overlap. Bobby Sng told 99.co in 2023 that his group had more than 2,200, and PropNex said in 2025 that Jason Tan led more than 1,000.^[5],[6]

CEA's records compare agents and agencies, not groups. Each agency's page on PropKaki shows its agents and deals on record.

1. [1]EdgeProp, MattLam's 'The Essentials' framework: Mentoring 2000 agents, producing 28 millionaires and crossing $180 mil in 2025, 7 May 2026. Checked 6 November 2026.
2. [2]99.co, 99.co's Property Agent Success Stories: The Becoming of a Young Leader with Matthew Lam, 9 Nov 2018. Checked 6 November 2026.
3. [3]mattlamadvisory.com, Matt Lam Advisory, Undated (© 2023, read Nov 2026). Checked 6 November 2026.
4. [4]PropNex Limited, IPO prospectus, dated 25 June 2018, 25 Jun 2018. Checked 6 November 2026.
5. [5]99.co, Unleashing Potential: PropNex's Bobby Sng Reveals His Secrets to Success, 13 Jul 2023. Checked 6 November 2026.
6. [6]EdgeProp, PropNex marks 25th anniversary with logo rebrand, new leadership appointments, 10 Mar 2025. Checked 6 November 2026.
7. [7]EdgeProp, Huttons appoints Rex Tan as chief agency officer, 19 Jan 2026. Checked 6 November 2026.