Bobby Sng Advisory at PropNex
Also written BSA, Bobby Sng Advisory Group
Bobby Sng Advisory is the group of agents Bobby Sng leads at PropNex, where he has been an Agency Vice President since 2023. 99.co reported in July 2023 that it had more than 2,200 agents and earned over S$160 million in commission in 2022.
- Agency
- PropNex
- Size claimed
- 2,200+ agents (Jul 2023)[3]
What is Bobby Sng Advisory in PropNex?
Bobby Sng Advisory is a group of agent teams inside PropNex, led by Bobby Sng, one of PropNex's five Agency Vice Presidents. It is not a separate agency: its agents are licensed under PropNex Realty, CEA licence L3008022J.
99.co profiled Sng and his group in July 2023, describing a group of more than 2,200 agents built over his years at PropNex. PropNex's leadership page lists him as Agency Vice President for leadership development, one of five named under its 2023 framework.[2],[3]
No source read for this page places the group inside PNG or another larger group, so PropKaki lists it as a group of its own. Like every PropNex group, it has no licence of its own; CEA's register lists its agents under PropNex Realty.
How many agents does Bobby Sng Advisory have?
99.co reported in July 2023 that Bobby Sng's group had more than 2,200 agents. It is the only dated count PropKaki has found.
The figure comes from 99.co's July 2023 profile, which also said the group had earned more than S$160 million in commission in 2022. PropKaki has found no later count from Sng, the group or PropNex.[3]
This is the group's own count. CEA's register records the agency an agent is licensed with, not the group, so it cannot be checked against it.
| When | Size claimed | Who said it |
|---|---|---|
| Jul 2023 | 2,200+ agents | 99.co reports the group has more than 2,200 agents and earned more than S$160 million in commission in 2022.[3] |
Sizes are the group's own claims. CEA's register records the agency an agent is licensed with, not the group, and divisions inside a group are counted again in its total.
Who founded Bobby Sng Advisory?
Bobby Sng built the group over a career at PropNex that 99.co dates to 2005. PropNex's leadership page credits him with 19 years at PropNex.
99.co reported in 2023 that Sng had been in real estate since 2005 and won numerous awards over the 18 years since. PropNex's leadership page, written after the Agency Vice President appointments of August 2023, says he had been at PropNex for 19 years, which would date his joining to about 2004.[2],[3]
Neither source names an agency before PropNex. 99.co described him as a coach-style leader who advises new agents to specialise early in HDB, landed or commercial property.[3]
Who leads Bobby Sng Advisory today?
Bobby Sng leads it, and is PropNex's Agency Vice President for leadership development. His CEA registration number is R009657E, as shown on his 99.co agent page.
PropNex's leadership page lists Sng's roles as team leader, project chief, senior training facilitator on PropNex's bootcamp and motivational trainer, alongside his Agency Vice President role. The four other Agency Vice Presidents it names are Cijay Tew, Marcus Luah, Benjamin Tan and Ken Ng.[2]
His CEA number, R009657E, appears on his 99.co agent page, which gives his title as Group District Director. On CEA's register his name is Bobby Sng Aik Tiong. A leader who mainly trains and recruits can show few deals of their own on CEA's record.[1]
Agency Vice President, PropNex, since Aug 2023 · what this title means
Agency Vice President for leadership development; Meritorious Award 2020 (PropNex).
CEA profile R009657E · 3 deals on CEA's record. A leader's own count can be low, because the title reflects building a team.
How has Bobby Sng Advisory grown?
Bobby Sng built the group over about two decades at PropNex, to more than 2,200 agents by July 2023, 99.co reported. PropNex made him one of its first five Agency Vice Presidents in August 2023.
Little of the group's growth is dated: 99.co's July 2023 profile is the one published count. A month later, PropNex named Sng one of its first Agency Vice Presidents, responsible for leadership development. The timeline below gives each event with who reported it.[2],[3]
99.co reported that the group earned more than S$160 million in commission in 2022. That is the group's own figure; CEA's records show deals by agent, not by group.[3]
- 2005
Bobby Sng starts in real estate, 99.co reported in 2023. PropNex's leadership page credits him with 19 years at PropNex, which would date his joining to about 2004.[2],[3]
- Jul 2023
99.co reports the group has more than 2,200 agents and earned more than S$160 million in commission in 2022.[3]
- Aug 2023
PropNex names Sng one of its first five Agency Vice Presidents, for leadership development.[2]
What has Bobby Sng Advisory won?
PropNex's leadership page says Bobby Sng received PropNex's Meritorious Award in 2020. 99.co reported in 2023 that his awards include Top Sales Producer and IEA Platinum. These are PropNex's internal awards as reported.
PropNex's Meritorious Award, which PropNex Picks has called its highest recognition for leadership and contribution, went to Sng in 2020, PropNex's leadership page says. 99.co's 2023 profile mentions Top Sales Producer and IEA Platinum among his awards, without years.[2],[3],[4]
These are awards PropNex gives its own agents, not independent rankings. To compare individual agents, use their CEA-recorded deals, linked from the leaders section.
| Award | Year | Given by | To | Where it was reported |
|---|---|---|---|---|
| PropNex Meritorious Award | 2020 | PropNex | Bobby Sng | PropNex's leadership page[2] |
Who has joined or left Bobby Sng Advisory?
PropKaki has found no report of a leader or team joining or leaving Bobby Sng's group. The move on record is his own, into PropNex's management as an Agency Vice President in August 2023.
Sng's appointment as Agency Vice President for leadership development, in August 2023, put him alongside Marcus Luah, Ken Ng, Cijay Tew and Benjamin Tan in PropNex's first group of agent-leaders with agency-wide roles.[2]
If a leader or team is reported joining or leaving the group, it will be added here, dated and sourced.
How do you join Bobby Sng Advisory?
Agents join by joining PropNex through Bobby Sng or one of his team leaders. 99.co reported that Sng advises new agents to choose a specialism early, such as HDB, landed or commercial property.
There is no separate application. A new agent joins PropNex through a leader, and that leader's place decides the group. Sng is also a senior facilitator on PropNex's own bootcamp for new leaders, its leadership page says.[2],[3]
Commission splits are set by PropNex, not by the group. PropNex's 2018 prospectus says salespersons generally keep 70% to 90% of the commission on a completed deal, and that one who leaves their team can rejoin PropNex only after 12 months.[5]
Before you join any group, read what to ask when joining a property agency, and check the leader's own record on their CEA profile.
How does Bobby Sng Advisory compare with groups at other agencies?
Bobby Sng Advisory's more than 2,200 (July 2023) is in the same range as Huttons' Rex Tan Division (2,650, January 2026, EdgeProp) and MattLamAdvisory's more than 2,000 (May 2026). The figures are each group's own count, made in different years, so they do not rank the groups.
Each big agency has groups of a few thousand agents, each led by the leader who built it. Rex Tan's group at Huttons had 2,650 when he became Huttons' chief agency officer in January 2026, EdgeProp reported; inside PropNex, Matt Lam's group reported more than 2,000 in May 2026.[6],[7]
CEA's records compare agents and agencies, not groups. Each agency's page on PropKaki shows its agents and deals on record.
| Group | Agency | Size claimed | Focus |
|---|---|---|---|
| Rex Tan Division | Huttons | 2,650 (Jan 2026, EdgeProp)[6] | Resale, new launch, training |
| MattLamAdvisory | PropNex | 2,000+ (May 2026, EdgeProp)[7] | New launches, resale |
| Marcus Luah Advisory | PropNex | 5,000+ (Apr 2026, PropNex)[8] | New launches, resale |
Common questions about Bobby Sng Advisory
Who is Bobby Sng at PropNex?
Bobby Sng leads Bobby Sng Advisory and is one of PropNex's five Agency Vice Presidents, responsible for leadership development since August 2023. 99.co reported in 2023 that he had been in real estate since 2005.
How many agents does Bobby Sng Advisory have?
99.co reported in July 2023 that the group had more than 2,200 agents. The figure is the group's own count; CEA's register does not record groups.
How many agents are in PropNex?
PropNex has 14,862 agents on CEA's register, by PropKaki's count from CEA's public records. CEA records the agency an agent is licensed with, not the group, so Bobby Sng Advisory's share of them is not on record.
Where do these facts come from?
8 dated sources, each re-read by PropKaki. Last checked 6 November 2026.
- [1]99.co, Bobby Sng, agent profile (R009657E), Undated (read Nov 2026). Checked 6 November 2026.
- [2]PropNex, Leadership, Undated (read Nov 2026). Checked 6 November 2026.
- [3]99.co, Unleashing Potential: PropNex's Bobby Sng Reveals His Secrets to Success, 13 Jul 2023. Checked 6 November 2026.
- [4]PropNex Picks, Bringing Happiness to Clients by Putting Their Interests Above Self, 25 May 2022. Checked 6 November 2026.
- [5]PropNex Limited, IPO prospectus, dated 25 June 2018, 25 Jun 2018. Checked 6 November 2026.
- [6]EdgeProp, Huttons appoints Rex Tan as chief agency officer, 19 Jan 2026. Checked 6 November 2026.
- [7]EdgeProp, MattLam's 'The Essentials' framework: Mentoring 2000 agents, producing 28 millionaires and crossing $180 mil in 2025, 7 May 2026. Checked 6 November 2026.
- [8]PropNex, PropNex Appoints Marcus Luah as Chief Growth Officer to Drive Next Phase of Expansion, 17 Apr 2026. Checked 6 November 2026.
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