CommercialWHITEDistrict 7 · Rochor

Prime Centre

Reviewed by Nathan TangUpdated 8 November 2026
Quick Summary

Prime Centre is a commercial building in District 7 · Rochor, on land zoned WHITE under the URA Master Plan with a gross plot ratio of 4.2. ACRA records 0 live company registrations at this address.

1

What are the key facts about Prime Centre?

Key takeawayPrime Centre is a commercial building in District 7 · Rochor, zoned WHITE.
Asset class
Commercial
Land-use zone
WHITE
Gross plot ratio
4.2
Tenure
Not on record
District / Area
District 7 · Rochor
Address
—
Land area
—
Completed
Not on record
Storeys
Not on record
Transactions on record
None recorded
Live listings
None
ACRA registrations
0

No recorded transactions — this building has never generated a strata caveat (typically single-owner or lease-only stock). That is not missing data, and it says nothing about the building's value, occupancy or availability.

2

About Prime Centre

Prime Centre is a commercial building in Rochor (District 07). It is located along Middle Road.

Under the URA Master Plan it sits on land zoned white with a gross plot ratio of 4.2. It lies inside the Central Area.

The nearest MRT is Bencoolen MRT, 290 m away (about a 4-minute walk). The closest bus stop (Sunshine Plaza) is 81 m away (about a 1-minute walk). Bugis+ is 376 m away (about a 6-minute walk).

3

What is Prime Centre zoned as?

Key takeawayPrime Centre sits on land zoned WHITE with a gross plot ratio of 4.2, inside the Central Area.
Land-use zone
WHITE
Gross plot ratio
4.2
Urban design area
Udga
Central Area
Yes

Run the full zoning report for this building →

4

What does space at Prime Centre rent for?

Key takeawayNo rent is published for Prime Centre itself. On its street, Middle Road, office space rented at a median of $5.42 psf a month in 2026Q3, with the middle half of leases between $5.00 and $5.61. That is not this building's own rent, and never a quote for a particular unit.

Office space on Middle Road

Street level · 2026Q3
25th pct
$5.00
$53.87 psm
Median
$5.42
$58.38 psm
75th pct
$5.61
$60.37 psm

S$ per sq ft per month · median -4.9% on a year earlier

2023Q4 · $55.98 psm2026Q3 · $58.38 psm median

URA's percentiles of OFFICE rents across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. URA publishes a median only where the street has at least 2 office buildings and 3 contracts that quarter (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space on Middle Road

Street level · 2026Q3
25th pct
$7.90
$85.00 psm
Median
$11.52
$124.03 psm
75th pct
$12.22
$131.58 psm

S$ per sq ft per month · median +12.1% on a year earlier

2023Q4 · $93.10 psm2026Q3 · $124.03 psm median

URA's percentiles of RETAIL rents (shop, F&B, entertainment, health & fitness) across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. Retail rent swings with floor and frontage, so the spread matters as much as the median. A median needs at least 2 buildings and 3 contracts (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space — District 7 retail

Region band · 2026Q3
25th pct
$7.09
$76.30 psm
Median
$9.31
$100.25 psm
75th pct
$13.31
$143.24 psm

S$ per sq ft per month

A REGION BAND — URA's grid for the whole district or location, not this street or building. Say "across <district/location>, …", never that this building rents for it. The middle of URA's retail grid for District 7 across every floor and size band — a ground-floor shop and an upper-floor unit sit at very different points in it.

Source: URA REALIS retail rental analysis (district × floor × size grid).

5

Market context around Prime Centre

Key takeawayBrokers' retail figures for Singapore as a whole — a broker's market figure, not this building's rent.
CBRE, 2Q 2026 (island-wide)
  • Islandwide: Rent S$28.15 psf/mth
Singapore Figures Q2 2026
Cushman & Wakefield, 2Q 2026 (island-wide)
  • Singapore total: Rent S$30.38 psf/mth · Vacancy 6.3% (1Q 2026) · Planned / under construction 2.38m sq ft
Singapore Retail MarketBeat Q2 2026

Official series (URA, 2026Q3): Retail vacancy rate (Whole Island) 6.5 (-0.4 pp on the year) · Retail rental index (Central Region) 81.2 (+1.4% on the year).

Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.

6

How does Middle Road price?

Key takeawayAcross 63 strata sales on Middle Road in the last 5 years, the median is $1,924 psf.
Strata sales on the street (5y)
63
Street median PSF (strata)
$1,924

Street figures cover strata deals only — land and strata PSF are not comparable.

7

What do commercial rents run near Prime Centre?

Key takeawayURA publishes contracted-rent percentile grids quarterly (latest: 2026Q3) — the benchmark evidence an asking rent should be weighed against.

Indicative area yield — District 7 retail

Gross yield (area)
4.8%
4.3% net of property tax
Rent side (median of bands)
$100.25 psm/mo
2026Q3
Price side (strata, 5y)
$2,348 psf
241 sales

An INDICATIVE AREA yield for District 7 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.

Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Retail rents — District 7 ($ psm/month, 2026Q3)

Floor level · size band25th pctMedian75th pct
Level 1 · 30 & Below$93.33$113.33$165.94
Level 4 & Above · 30 & Below$69.42$79.17$140.05
B1 & Below · 30 & Below$94.66$392.16$721.70
Level 2 & 3 · 30 & Below$71.79$88.95$100.36
Level 1 · >30 - 100$84.41$129.03$192.55
Level 2 & 3 · >30 - 100$53.85$86.57$113.16
B1 & Below · >30 - 100$71.03$80.88$146.17
Level 4 & Above · >30 - 100$47.06$59.43$68.42

Office rents — Central Area ($ psm/month, 2026Q3)

Building class · size band25th pctMedian75th pct
Category 2 · 100 & Below$54.65$69.39$88.80
Category 1 · 100 & Below$103.62$122.24$132.43
Category 1 · >100 - 200$116.28$126.99$148.35
Category 2 · >100 - 200$65.57$82.87$97.63
Category 1 · >200 - 500$114.67$128.09$145.77
Category 2 · >200 - 500$64.83$82.57$94.73
Category 1 · >500 - 1000$106.56$137.78$148.23
Category 2 · >500 - 1000$85.04$89.34$109.80

URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.

8

What is near Prime Centre?

Key takeawayThe nearest MRT/LRT is Bencoolen MRT, about 290 m away.

Getting around

Amenities nearby

Hotel · 30 mEducational Institution · 30 mPlace Of Worship · 36 mSunshine Plaza · 81 mCorporate Medical Center · 128 mBencoolen MRT Exit A · 244 mAlbert Centre Market & Food Centre · 310 mJewish Welfare Board, Singapore · 351 mBugis+ · 376 mHandy Rd Os · 467 m

Straight-line distances. Source: PropKaki amenities data.

9

Getting there and parking at Prime Centre

Key takeawayThe nearest station is Bencoolen (DT21), 244 m away — a moderately busy station, with about 20,000 taps in and out on an average weekday. 30 public car parks are within 500 m.
Foot traffic: busier than 79% of retail buildings

nearest MRT/LRT Bencoolen (DT21) 244 m, about 20,000 taps a weekday; 8 more stations within 1 km; bus stops within 400 m: 12, about 22,000 taps a weekday; Rochor: 31,654 resident workers (Census 2020, by workplace); about 15,000 residents within 1 km (June 2026); 7 other malls within 1 km. Ranked against 12,856 retail buildings by PropKaki's model: a relative score, not a footfall count.

A relative score from PropKaki's model (station and bus taps nearby, workers and residents around, and competing malls), not a count of people.

Stations within 1 km

  • Bencoolen (DT21)244 m · about 20,000 weekday taps
  • Rochor (DT13)257 m · about 22,000 weekday taps
  • Bras Basah (CC2)434 m · about 10,000 weekday taps
  • Bugis (EW12 / DT14)495 m · about 109,000 weekday taps
  • Little India (NE7 / DT12)523 m · about 55,000 weekday taps

Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Prime Centre. Transfers between lines don't tap, so interchanges read low.

Bus

12 bus stops within 400 m, with about 22,000 boardings and alightings on an average weekday.

Public car parks within 500 m

  • Middle Rd Off St (URA)87 m
    S$1.20 per half-hour at midday on a weekday · 13 car lots
  • Prinsep St (Middle - R Ochor Canal) (URA)103 m
    S$1.20 per half-hour at midday on a weekday · 50 car lots
  • Short St (URA)164 m
    S$1.20 per half-hour at midday on a weekday · 21 car lots
  • Blk 8, 9 Selegie Road Car Park (HDB)205 m
    no short-term parking
  • Blk 10 Selegie Road Car Park (HDB)257 m
    S$1.20 per half-hour at midday on a weekday · gantry 4.5 m

HDB season (car): Tier 1 $80/month (a resident's or registered HDB shop/industrial tenant's first car); Tier 2 (other cars, non-residents) $90 Rest of Island, $150 Designated Area, $165 Restricted Zone (surface). Which zone this car park is in is not published as data.

Nearest URA season parking: Mackenzie Road Area, 616 m away, S$100/month.

Public car parks only, by straight-line distance, with the operator's published rates. Prime Centre's own car park, if it has one, and its charges are not in the open data.

10

How many companies are registered at Prime Centre?

Key takeawayACRA records 0 live company registrations at this address.
Live registrations
0
Registered last 3 years
0

Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.

11

Frequently asked questions about Prime Centre

Where is Prime Centre?⌄

Prime Centre is at Middle Road, in the Rochor planning area.

What is Prime Centre zoned as?⌄

Prime Centre sits on land zoned white under the URA Master Plan, with a gross plot ratio of 4.2.

Have there been any recorded transactions at Prime Centre?⌄

No caveats have been lodged for Prime Centre in the URA records we track. That is common for buildings held by a single owner, which never generate strata transactions.

What is the nearest MRT station to Prime Centre?⌄

Bencoolen MRT is the closest, 290 m away (about a 4-minute walk).

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