Fortune Centre
Fortune Centre is a commercial building in District 7 · Rochor, on land zoned COMMERCIAL under the URA Master Plan with a gross plot ratio of 4.2. It is leasehold with roughly 53 years remaining. 302 transactions are on record since 1995, most recently in Jul 2026. 25 units are currently listed for sale or rent. ACRA records 1,072 live company registrations at this address.
What are the key facts about Fortune Centre?
- Asset class
- Commercial
- Land-use zone
- COMMERCIAL
- Gross plot ratio
- 4.2
- Tenure
- Leasehold
- District / Area
- District 7 · Rochor
- Address
- 190 Middle Road
- Land area
- 3,824 sqm
- Transactions on record
- 302 (records start 1995)
- Live listings
- 25
- ACRA registrations
- 1,072
About Fortune Centre
Fortune Centre is a commercial building in Rochor (District 07). It is located along Middle Road, Singapore 188979.
Under the URA Master Plan it sits on land zoned commercial with a gross plot ratio of 4.2. It lies inside the Central Area.
The site is leasehold, with about 53 years remaining on the lease. It occupies roughly 3,824 sqm of land with about 24,400 sqm of gross floor area.
302 transactions have been recorded here, at a median of S$1,182 psf. The most recent was in July 2026.
1,072 businesses are currently registered at this address with ACRA.
The nearest MRT is Bencoolen MRT, 272 m away (about a 4-minute walk). The closest bus stop (Opp NAFA Campus 3) is 64 m away (about a 1-minute walk).
What is Fortune Centre zoned as?
- Land-use zone
- COMMERCIAL
- Gross plot ratio
- 4.2
- Urban design area
- Udga
- Central Area
- Yes
What has Fortune Centre sold for?
| Date | Use | Price | Area | PSF |
|---|---|---|---|---|
| Jul 2026 | Retail | S$1.06M | 409 sqft | $2,591 |
| Apr 2026 | Office | S$2.42M | 1,711 sqft | $1,415 |
| Mar 2026 | Office | S$2.32M | 1,625 sqft | $1,427 |
| Feb 2026 | Office | S$3.13M | 2,239 sqft | $1,400 |
| Feb 2026 | Retail | S$950k | 323 sqft | $2,942 |
| Dec 2025 | Retail | S$1.30M | 366 sqft | $3,552 |
| Nov 2025 | Retail | S$1.18M | 452 sqft | $2,606 |
| Oct 2025 | Office | S$855k | 301 sqft | $2,837 |
| Sept 2025 | Office | S$3.19M | 2,239 sqft | $1,427 |
| Sept 2025 | Office | S$829k | 538 sqft | $1,540 |
URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like.
How does Middle Road price?
Street figures cover strata deals only — land and strata PSF are not comparable.
What do commercial rents run near Fortune Centre?
Indicative area yield — District 7 retail
An INDICATIVE AREA yield for District 7 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.
Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.
Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.
Retail rents — District 7 ($ psm/month, 2026Q2)
| Floor level · size band | 25th pct | Median | 75th pct |
|---|---|---|---|
| Level 2 & 3 · 30 & Below | $65.63 | $77.77 | $101.79 |
| B1 & Below · 30 & Below | $58.19 | $114.29 | $345.38 |
| Level 4 & Above · 30 & Below | $85.23 | $111.50 | $131.58 |
| Level 1 · 30 & Below | $86.33 | $95.24 | $110.00 |
| Level 4 & Above · >30 - 100 | $59.29 | $108.48 | $136.75 |
| Level 1 · >30 - 100 | $93.54 | $118.89 | $225.20 |
| Level 2 & 3 · >30 - 100 | $65.50 | $89.70 | $119.75 |
| B1 & Below · >30 - 100 | $69.36 | $86.33 | $409.96 |
Office rents — Central Area ($ psm/month, 2026Q2)
| Building class · size band | 25th pct | Median | 75th pct |
|---|---|---|---|
| Category 1 · 100 & Below | $91.40 | $96.39 | $119.48 |
| Category 2 · 100 & Below | $57.98 | $71.59 | $86.82 |
| Category 1 · >100 - 200 | $113.24 | $120.54 | $144.36 |
| Category 2 · >100 - 200 | $59.40 | $77.88 | $96.88 |
| Category 2 · >200 - 500 | $69.97 | $89.34 | $97.94 |
| Category 1 · >200 - 500 | $112.64 | $129.70 | $148.82 |
| Category 1 · >500 - 1000 | $119.97 | $136.70 | $147.13 |
| Category 2 · >500 - 1000 | $55.42 | $82.91 | $92.66 |
URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.
What is available at Fortune Centre right now?
For sale (10)
- Fortune Centre2 agentsS$950k · 570 sqft
- Fortune CentreS$1.50M · 850 sqft
- Fortune CentreS$3.30M · 2,239 sqft
- Fortune Centre2 agentsS$900k · 215 sqft
For rent (15)
- Fortune CentreS$12k/mo · 2,217 sqft
- Fortune CentreS$8k/mo · 1,668 sqft
- Fortune Centre6 agentsS$12k/mo · 2,217 sqft
- Fortune CentreS$5k/mo · 850 sqft
What is near Fortune Centre?
Getting around
- Bencoolen MRT272 m · ~4 min
Amenities nearby
Competing premises nearby
Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.
Straight-line distances. Source: PropKaki amenities data.
How many companies are registered at Fortune Centre?
- Live registrations
- 1,072
- Registered last 3 years
- 221
- Most common type
- Local Company
Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.
What is Fortune Centre's BCA building profile?
- BCA building type
- Office
- Green Mark
- Gold (2015)
- Energy use intensity
- 190 kWh/m²·yr
Frequently asked questions about Fortune Centre
Where is Fortune Centre?⌄
Fortune Centre is at 190 Middle Road, Singapore 188979, in the Rochor planning area.
What is Fortune Centre zoned as?⌄
Fortune Centre sits on land zoned commercial under the URA Master Plan, with a gross plot ratio of 4.2.
What is the tenure of Fortune Centre?⌄
Fortune Centre is leasehold. About 53 years remain on the lease.
What have units at Fortune Centre sold for?⌄
Across 302 recorded transactions, the median price is S$1,182 psf. The latest was in July 2026.
What is the nearest MRT station to Fortune Centre?⌄
Bencoolen MRT is the closest, 272 m away (about a 4-minute walk).
How many businesses are registered at Fortune Centre?⌄
1,072 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.
The facts are here — now get the verdict on Fortune Centre.
Ask what a unit here would fetch, what the zone allows, or how it compares.
PropKakiHere's the building's zone, its recorded deals and every live unit — and where the asking prices sit against them.