CommercialWHITEDistrict 7 · Rochor

Keng Soon Building

Reviewed by Nathan TangUpdated 10 November 2026

Quick Summary

Keng Soon Building is a commercial building in District 7 · Rochor, on land zoned WHITE under the URA Master Plan with a gross plot ratio of 4.2. 5 units are currently listed for sale or rent. ACRA records 10 live company registrations at this address.

The facts are here — now get the verdict on Keng Soon Building.

Ask PropKaki

What are the key facts about Keng Soon Building?

Key takeawayKeng Soon Building is a commercial building in District 7 · Rochor, zoned WHITE.

Asset class: Commercial
Land-use zone: WHITE
Gross plot ratio: 4.2
Tenure: Not on record
District / Area: District 7 · Rochor
Address: 104 Prinsep Street
Land area: 795 sqm
Completed: Not on record
Storeys: 12 (© OpenStreetMap contributors)
Submarket: City Fringe
Transactions on record: None recorded
Live listings: 5
ACRA registrations: 10

No recorded transactions — this building has never generated a strata caveat (typically single-owner or lease-only stock). That is not missing data, and it says nothing about the building's value, occupancy or availability.

About Keng Soon Building

Keng Soon Building is a mixed-use building in Rochor (District 07). It is located along Prinsep Street, Singapore 188653.

Under the URA Master Plan it sits on land zoned white with a gross plot ratio of 4.2. It lies inside the Central Area.

It occupies roughly 795 sqm of land with about 1,665 sqm of gross floor area.

11 businesses are currently registered at this address with ACRA.

The nearest MRT is Bencoolen MRT, 290 m away (about a 4-minute walk). The closest bus stop (Sunshine Plaza) is 81 m away (about a 1-minute walk). Bugis+ is 376 m away (about a 6-minute walk).

What is Keng Soon Building zoned as?

Key takeawayKeng Soon Building sits on land zoned WHITE with a gross plot ratio of 4.2, inside the Central Area.

Land-use zone: WHITE
Gross plot ratio: 4.2
Urban design area: Udga
Central Area: Yes

Run the full zoning report for this building →

What does space at Keng Soon Building rent for?

Key takeawayNo rent is published for Keng Soon Building itself. On its street, Prinsep Street, retail space rented at a median of $6.99 psf a month in 2021Q3. That is not this building's own rent, and never a quote for a particular unit.

Retail space on Prinsep Street

Street level · 2021Q3

25th pct

—

— psm

Median

$6.99

$75.27 psm

75th pct

—

— psm

S$ per sq ft per month (median only published)

URA's percentiles of RETAIL rents (shop, F&B, entertainment, health & fitness) across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. Retail rent swings with floor and frontage, so the spread matters as much as the median. A median needs at least 2 buildings and 3 contracts (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space — District 7 retail

Region band · 2026Q3

25th pct

$7.09

$76.30 psm

Median

$9.31

$100.25 psm

75th pct

$13.31

$143.24 psm

S$ per sq ft per month

A REGION BAND — URA's grid for the whole district or location, not this street or building. Say "across <district/location>, …", never that this building rents for it. The middle of URA's retail grid for District 7 across every floor and size band — a ground-floor shop and an upper-floor unit sit at very different points in it.

Source: URA REALIS retail rental analysis (district × floor × size grid).

Market context around Keng Soon Building

Key takeawayBrokers' retail figures for this part of Singapore — a broker's market figure, not this building's rent.

CBRE, 2Q 2026 (island-wide)

Islandwide: Rent S$28.15 psf/mth

Singapore Figures Q2 2026

Cushman & Wakefield, 2Q 2026

Other City Areas: Rent S$21.21 psf/mth · Vacancy 7.4% (1Q 2026) · Planned / under construction 0.73m sq ft

Singapore Retail MarketBeat Q2 2026

Official series (URA, 2026Q3): Retail vacancy rate (Whole Island) 6.5 (-0.4 pp on the year) · Retail rental index (Central Region) 81.2 (+1.4% on the year).

Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.

How fast units move at Keng Soon Building

Key takeawayBased on listings we track, as of our last check on 28 Aug 2026: 4 units for rent; 1 unit for sale.

Rent: between 6 Aug 2026 and 28 Aug 2026, 2 new listings appeared and 1 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

Sale: between 6 Aug 2026 and 28 Aug 2026, 0 new listings appeared and 0 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.

What's been approved at Keng Soon Building?

Key takeawayURA has approved 1 change of use at Keng Soon Building since 2000, most recently in 2025. This is the building's planning history, not today's approved use of any unit: confirm a unit's approved use with URA before signing.

2 Apr 2025ApprovedFloor 1
Change of use
Proposed change of use of 1st storey premises unit #01-XX to part office and part restaurant with ad-hoc event space

Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).

How does Prinsep Street price?

Strata sales on the street (5y)

Too few strata sales on this street to support a median — the count is shown without one.

Street figures cover strata deals only — land and strata PSF are not comparable.

What do commercial rents run near Keng Soon Building?

Key takeawayURA publishes contracted-rent percentile grids quarterly (latest: 2026Q3) — the benchmark evidence an asking rent should be weighed against.

Indicative area yield — District 7 retail

Gross yield (area)

4.8%

4.3% net of property tax

Rent side (median of bands)

$100.25 psm/mo

2026Q3

Price side (strata, 5y)

$2,348 psf

241 sales

An INDICATIVE AREA yield for District 7 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.

Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Retail rents — District 7 ($ psm/month, 2026Q3)

Floor level · size band	25th pct	Median	75th pct
Level 1 · 30 & Below	$93.33	$113.33	$165.94
Level 4 & Above · 30 & Below	$69.42	$79.17	$140.05
B1 & Below · 30 & Below	$94.66	$392.16	$721.70
Level 2 & 3 · 30 & Below	$71.79	$88.95	$100.36
Level 1 · >30 - 100	$84.41	$129.03	$192.55
Level 2 & 3 · >30 - 100	$53.85	$86.57	$113.16
B1 & Below · >30 - 100	$71.03	$80.88	$146.17
Level 4 & Above · >30 - 100	$47.06	$59.43	$68.42

Office rents — Central Area ($ psm/month, 2026Q3)

Building class · size band	25th pct	Median	75th pct
Category 2 · 100 & Below	$54.65	$69.39	$88.80
Category 1 · 100 & Below	$103.62	$122.24	$132.43
Category 1 · >100 - 200	$116.28	$126.99	$148.35
Category 2 · >100 - 200	$65.57	$82.87	$97.63
Category 1 · >200 - 500	$114.67	$128.09	$145.77
Category 2 · >200 - 500	$64.83	$82.57	$94.73
Category 1 · >500 - 1000	$106.56	$137.78	$148.23
Category 2 · >500 - 1000	$85.04	$89.34	$109.80

URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.

What is available at Keng Soon Building right now?

Key takeaway5 units are currently listed at Keng Soon Building — 1 for sale and 4 for rent. One row per unit; several agents often market the same unit.

For sale (1)

Potential For Boutique HotelS$21.80M · 8,842 sqft

For rent (4)

Prinsep Pub With Low TakeoverS$12k/mo · 1,959 sqft
Prinsep StreetS$13k/mo · 1,895 sqft
Prinsep StreetS$10k/mo · 1,040 sqft
prinsep streetS$9k/mo · 1,356 sqft

Browse every listing at this building →

What is near Keng Soon Building?

Key takeawayThe nearest MRT/LRT is Bencoolen MRT, about 290 m away.

Getting around

Bencoolen MRT290 m · ~5 min

Amenities nearby

Hotel · 30 mEducational Institution · 30 mPlace Of Worship · 36 mSunshine Plaza · 81 mCorporate Medical Center · 128 mBencoolen MRT Exit A · 244 mAlbert Centre Market & Food Centre · 310 mJewish Welfare Board, Singapore · 351 mBugis+ · 376 mHandy Rd Os · 467 m

Straight-line distances. Source: PropKaki amenities data.

Getting there and parking at Keng Soon Building

Key takeawayThe nearest station is Bencoolen (DT21), 244 m away — a moderately busy station, with about 20,000 taps in and out on an average weekday. 30 public car parks are within 500 m.

Foot traffic: busier than 79% of retail buildings

nearest MRT/LRT Bencoolen (DT21) 244 m, about 20,000 taps a weekday; 8 more stations within 1 km; bus stops within 400 m: 12, about 22,000 taps a weekday; Rochor: 31,654 resident workers (Census 2020, by workplace); about 15,000 residents within 1 km (June 2026); 7 other malls within 1 km. Ranked against 12,856 retail buildings by PropKaki's model: a relative score, not a footfall count.

A relative score from PropKaki's model (station and bus taps nearby, workers and residents around, and competing malls), not a count of people.

Stations within 1 km

Bencoolen (DT21)244 m · about 20,000 weekday taps
Rochor (DT13)257 m · about 22,000 weekday taps
Bras Basah (CC2)434 m · about 10,000 weekday taps
Bugis (EW12 / DT14)495 m · about 109,000 weekday taps
Little India (NE7 / DT12)523 m · about 55,000 weekday taps

Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Keng Soon Building. Transfers between lines don't tap, so interchanges read low.

Bus

12 bus stops within 400 m, with about 22,000 boardings and alightings on an average weekday.

Public car parks within 500 m

Middle Rd Off St (URA)87 m
S$1.20 per half-hour at midday on a weekday · 13 car lots
Prinsep St (Middle - R Ochor Canal) (URA)103 m
S$1.20 per half-hour at midday on a weekday · 50 car lots
Short St (URA)164 m
S$1.20 per half-hour at midday on a weekday · 21 car lots
Blk 8, 9 Selegie Road Car Park (HDB)205 m
no short-term parking
Blk 10 Selegie Road Car Park (HDB)257 m
S$1.20 per half-hour at midday on a weekday · gantry 4.5 m

HDB season (car): Tier 1 $80/month (a resident's or registered HDB shop/industrial tenant's first car); Tier 2 (other cars, non-residents) $90 Rest of Island, $150 Designated Area, $165 Restricted Zone (surface). Which zone this car park is in is not published as data.

Nearest URA season parking: Mackenzie Road Area, 616 m away, S$100/month.

Public car parks only, by straight-line distance, with the operator's published rates. Keng Soon Building's own car park, if it has one, and its charges are not in the open data.

Who's registered at Keng Soon Building?

Key takeaway10 live companies (and LLPs and branches; sole proprietors are not counted) list Keng Soon Building as their registered address. These are registered businesses, not who occupies the space.

Financial and insurance
4
Real estate
2
Professional, scientific and technical services
2
Information and communications
1
Administrative and support services
1
Wholesale and retail trade
0
Accommodation and food services
0
Transportation and storage
0

Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.

Frequently asked questions about Keng Soon Building

Where is Keng Soon Building?⌄

Keng Soon Building is at 104 Prinsep Street, Singapore 188653, in the Rochor planning area.

What is Keng Soon Building zoned as?⌄

Keng Soon Building sits on land zoned white under the URA Master Plan, with a gross plot ratio of 4.2.

Have there been any recorded transactions at Keng Soon Building?⌄

No caveats have been lodged for Keng Soon Building in the URA records we track. That is common for buildings held by a single owner, which never generate strata transactions.

What is the nearest MRT station to Keng Soon Building?⌄

Bencoolen MRT is the closest, 290 m away (about a 4-minute walk).

How many businesses are registered at Keng Soon Building?⌄

11 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.

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Year of completion is not on record for this building. Building age cannot be stated.

Submarket: PropKaki's own map from URA's planning subzones (CBD core, City Hall / Bugis, Orchard, city fringe, regional centres, suburban). Brokers draw these lines differently.

Changes of use: URA planning approvals recorded at this building since 2000 (any unit; renewals of a temporary permission not counted). History only — Past approvals are not today's approved use; check with URA's approved-use enquiry before signing. Never say a use is allowed, permitted or approved for a unit, and never say a use would be approved.

Station taps: average weekday fare-card taps in and out at the nearest MRT/LRT station (LTA DataMall). People passing the station's gates, not people visiting this building.

Foot-traffic score: PropKaki's relative score from nearby MRT and bus taps, workers and residents around (and, for retail, competing malls), ranked against buildings of the same kind. A percentile, not a count of people.

Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.

Unbuilt GFA cannot be computed here — it needs BCA built-GFA, which covers about 5% of commercial buildings and no industrial ones. Zoning and plot ratio are on record; headroom is not.

Tenure is not recorded for this building. Commercial tenure coverage is roughly 40% (industrial is far better at ~90%).

Storeys: from OpenStreetMap (© OpenStreetMap contributors), volunteer-mapped, not an official record. Shown only because no official or listed floor count is held for this building.

Reviewed by Nathan Tang

Nathan Tang has over 10 years of property experience across condominiums, HDB flats and commercial property, specialising in property research and finance.

Figures draw on URA and JTC records, URA Master Plan zoning, ACRA registrations and live commercial-portal listings; building facts from PropKaki's submarket map, URA planning decisions, URA car park data (URA Data Service), LTA DataMall passenger volumes, PropKaki's foot-traffic model, OpenStreetMap (© OpenStreetMap contributors) — see our methodology. Last updated 10 November 2026. For general information, not financial advice.

Getting there and parking: LTA DataMall passenger volumes and car parks, URA Data Service car park rates, HDB and JTC car park information (data.gov.sg) and HDB's published parking charges, Census of Population 2020 and the Singapore Department of Statistics' June 2026 resident population (Singapore Open Data Licence). The foot-traffic score is PropKaki's own relative model, not a count.

Market context: figures cited from CBRE Research (Singapore Figures) and Cushman & Wakefield (Singapore MarketBeat), each with its quarter and report; flexible-workspace centres from the operators' public location lists; collective sales from marketing agents' announcements and news reports, each linked.

Rents: URA rental statistics for office and retail space by street (IRAS-stamped contracts), JTC J-SPACE rentals by building and by street, JTC price tenders, and URA REALIS rental grids. SLA tender results and JTC posted land rents are held for state and JTC land.