CommercialRESIDENTIALFreeholdDistrict 19 · Hougang

794 Upper Serangoon Road

Reviewed by Nathan TangUpdated 8 November 2026Data through Sept 2010

Quick Summary

794 Upper Serangoon Road is a commercial building in District 19 · Hougang, on land zoned RESIDENTIAL under the URA Master Plan. It is freehold. 1 transaction is on record since 1995, most recently in Sept 2010. 1 unit is currently listed for rent. ACRA records 1 live company registration at this address.

The facts are here — now get the verdict on 794 Upper Serangoon Road.

Ask PropKaki

What are the key facts about 794 Upper Serangoon Road?

Key takeaway794 Upper Serangoon Road is a commercial building in District 19 · Hougang, zoned RESIDENTIAL, held freehold.

Asset class: Commercial
Land-use zone: RESIDENTIAL
Gross plot ratio: Landed housing area
Tenure: Freehold
District / Area: District 19 · Hougang
Address: 794 Upper Serangoon Road
Land area: —
Completed: Not on record
Storeys: Not on record
Submarket: Suburban
Transactions on record: 1 (records start 1995)
Live listings: 1
ACRA registrations: 1

About 794 Upper Serangoon Road

794 Upper Serangoon Road is a mixed-use property in Hougang (District 19). It is located along Upper Serangoon Road, Singapore 534666.

Under the URA Master Plan it sits on land zoned residential.

The site is freehold.

1 transaction has been recorded here, at a median of S$677 psf. The most recent was in September 2010.

1 business is currently registered at this address with ACRA.

The nearest MRT is Kovan MRT, 818 m away (about a 13-minute walk). The closest bus stop (Opp Upp S'goon Shop Ctr) is 194 m away (about a 3-minute walk).

What is 794 Upper Serangoon Road zoned as?

Key takeaway794 Upper Serangoon Road sits on land zoned RESIDENTIAL.

Land-use zone: RESIDENTIAL
Gross plot ratio: Landed housing area

URA has not published a fixed plot ratio for this site — the Master Plan records "LND" (Landed housing area), meaning intensity is decided case by case on application. Do not quote a plot ratio, and do not compute buildable GFA from it.

Run the full zoning report for this building →

What has 794 Upper Serangoon Road sold for?

Key takeaway1 transaction is on record since 1995, most recently in Sept 2010 — too few to support a median, so the deals themselves are listed instead.

Date	Use	Price	Area	PSF
Sept 2010	Shop House	S$1.25M	1,846 sqft	$677

URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter

What does space at 794 Upper Serangoon Road rent for?

Key takeawayNo rent is published for 794 Upper Serangoon Road itself. On its street, Upper Serangoon Road, retail space rented at a median of $7.78 psf a month in 2026Q3, with the middle half of leases between $4.87 and $9.96. That is not this building's own rent, and never a quote for a particular unit.

Retail space on Upper Serangoon Road

Street level · 2026Q3

25th pct

$4.87

$52.47 psm

Median

$7.78

$83.77 psm

75th pct

$9.96

$107.18 psm

S$ per sq ft per month · median +12.1% on a year earlier

2023Q4 · $116.13 psm2026Q3 · $83.77 psm median

URA's percentiles of RETAIL rents (shop, F&B, entertainment, health & fitness) across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. Retail rent swings with floor and frontage, so the spread matters as much as the median. A median needs at least 2 buildings and 3 contracts (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Office space on Upper Serangoon Road

Street level · 2026Q3

25th pct

$3.60

$38.75 psm

Median

$3.76

$40.50 psm

75th pct

$4.16

$44.80 psm

S$ per sq ft per month · median -41.1% on a year earlier

2022Q4 · $29.52 psm2026Q3 · $40.50 psm median

URA's percentiles of OFFICE rents across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. URA publishes a median only where the street has at least 2 office buildings and 3 contracts that quarter (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space — District 19 retail

Region band · 2026Q3

25th pct

$9.19

$98.95 psm

Median

$12.67

$136.43 psm

75th pct

$20.61

$221.82 psm

S$ per sq ft per month

A REGION BAND — URA's grid for the whole district or location, not this street or building. Say "across <district/location>, …", never that this building rents for it. The middle of URA's retail grid for District 19 across every floor and size band — a ground-floor shop and an upper-floor unit sit at very different points in it.

Source: URA REALIS retail rental analysis (district × floor × size grid).

Market context around 794 Upper Serangoon Road

Key takeawayBrokers' retail figures for this part of Singapore — a broker's market figure, not this building's rent.

CBRE, 2Q 2026

Suburban: Rent S$32.95 psf/mth

Singapore Figures Q2 2026

Cushman & Wakefield, 2Q 2026

Suburban: Rent S$33.36 psf/mth · Vacancy 5.7% (1Q 2026) · Planned / under construction 1.53m sq ft

Singapore Retail MarketBeat Q2 2026

Official series (URA, 2026Q3): Retail vacancy rate (Whole Island) 6.5 (-0.4 pp on the year) · Retail rental index (Central Region) 81.2 (+1.4% on the year).

Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.

How fast units move at 794 Upper Serangoon Road

Key takeawayBased on listings we track, as of our last check on 28 Aug 2026: 1 unit for rent.

Rent: between 6 Aug 2026 and 28 Aug 2026, 0 new listings appeared and 0 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.

What's been approved at 794 Upper Serangoon Road?

Key takeawayURA has approved 2 changes of use at 794 Upper Serangoon Road since 2000, most recently in 2025, and refused 1. This is the building's planning history, not today's approved use of any unit: confirm a unit's approved use with URA before signing.

3 Sept 2025Approved
Change of use to office and showroom
Proposed change of use of part of single storey terrace house to office and showroom
30 Dec 2014Refused
Continued use as shop
Continued use of the single storey house as shop at 794 upper serangoon road (hougang planning area)
20 Oct 2011Approved
Change of use to shop
Proposed change of use of the single-storey terrace house to shop
16 May 2008Renewed
Continued use as musical instrument showroom-cum-music studio
Continued use of the single-storey terrace house as a musical instrument showroom-cum-music studio
29 Jun 2005Renewed
Continued use as musical instrument showroom-cum-music studio
Continued use of the single-sty terrace house as a musical instrument showroom-cum-music studio
17 Jun 2002Renewed
Continued use as musical instrument showroom cum music studio
Continued use of the single-storey terrace house as a musical instrument showroom cum music studio

Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).

How does Upper Serangoon Road price?

Key takeawayAcross 23 strata sales on Upper Serangoon Road in the last 5 years, the median is $2,071 psf.

Strata sales on the street (5y)

Street median PSF (strata)

$2,071

Street figures cover strata deals only — land and strata PSF are not comparable.

What do commercial rents run near 794 Upper Serangoon Road?

Key takeawayURA publishes contracted-rent percentile grids quarterly (latest: 2026Q3) — the benchmark evidence an asking rent should be weighed against.

Indicative area yield — District 19 retail

Gross yield (area)

6.9%

6.2% net of property tax

Rent side (median of bands)

$136.43 psm/mo

2026Q3

Price side (strata, 5y)

$2,212 psf

70 sales

An INDICATIVE AREA yield for District 19 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.

Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Retail rents — District 19 ($ psm/month, 2026Q3)

Floor level · size band	25th pct	Median	75th pct
Level 1 · 30 & Below	$63.64	$104.00	$295.24
B1 & Below · 30 & Below	$63.48	$71.43	$209.95
Level 2 & 3 · 30 & Below	$54.03	$66.41	$81.37
B1 & Below · >30 - 100	$225.40	$251.63	$339.38
Level 2 & 3 · >30 - 100	$201.18	$241.17	$307.68
Level 1 · >30 - 100	$98.95	$138.38	$262.23
Level 2 & 3 · >100 - 300	$201.65	$214.77	$221.82
B1 & Below · >100 - 300	$196.03	$234.00	$280.07

URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.

What is available at 794 Upper Serangoon Road right now?

Key takeaway1 unit is currently listed at 794 Upper Serangoon Road. One row per unit; several agents often market the same unit.

For rent (1)

Upper Serangoon Road2 agentsS$4k/mo · 400 sqft

Browse every listing at this building →

What is near 794 Upper Serangoon Road?

Key takeawayThe nearest MRT/LRT is Kovan MRT, about 818 m away — and 3 competing retail premisess operate nearby.

Getting around

Kovan MRT818 m · ~13 min

Amenities nearby

Place Of Worship · 56 mMission Medical Clinic · 79 mHotel · 142 mOpp Upp S'goon Shop Ctr · 194 mJln Geneng Interim Pk · 217 mEducational Institution · 664 mKovan MRT Exit A · 722 mPaya Lebar Kovan Community Club · 775 m

Competing premises nearby

Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.

Prime Supermarket (1996) Pte Ltd · 347 mHeartland Mall Kovan · 779 mKovan Market & Food Centre · 827 m

Straight-line distances. Source: PropKaki amenities data.

Getting there and parking at 794 Upper Serangoon Road

Key takeawayThe nearest station is Kovan (NE13), 722 m away — a busy station, with about 48,000 taps in and out on an average weekday. 6 public car parks are within 500 m; the cheapest URA season parking nearby is S$80 a month.

Foot traffic: busier than 26% of retail buildings

nearest MRT/LRT Kovan (NE13) 722 m, about 48,000 taps a weekday; 1 more station within 1 km; bus stops within 400 m: 8, about 11,000 taps a weekday; Hougang: 43,772 resident workers (Census 2020, by workplace); about 53,000 residents within 1 km (June 2026); 2 other malls within 1 km. Ranked against 12,856 retail buildings by PropKaki's model: a relative score, not a footfall count.

A relative score from PropKaki's model (station and bus taps nearby, workers and residents around, and competing malls), not a count of people.

Stations within 1 km

Kovan (NE13)722 m · about 48,000 weekday taps
Serangoon (NE12 / CC13)836 m · about 119,000 weekday taps

Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to 794 Upper Serangoon Road. Transfers between lines don't tap, so interchanges read low.

Bus

8 bus stops within 400 m, with about 11,000 boardings and alightings on an average weekday.

Public car parks within 500 m

Simon Road-Kovan Road Area (URA)230 m
season S$90/month
Blk 154-157 Hougang Street 11 (HDB)287 m
S$0.60 per half-hour at midday on a weekday · gantry 4.5 m · 116 car lots
Lim Tua Tow Rd Off St (URA)322 m
S$0.60 per half-hour at midday on a weekday · 39 car lots
Lim Tua Tow Area (URA)353 m
season S$80/month
Blk 159A Hougang Street 11 (HDB)362 m
S$0.60 per half-hour at midday on a weekday · gantry 2.15 m · 270 car lots

HDB season (car): Tier 1 $80/month (a resident's or registered HDB shop/industrial tenant's first car); Tier 2 (other cars, non-residents) $90 Rest of Island, $150 Designated Area, $165 Restricted Zone (surface). Which zone this car park is in is not published as data.

Public car parks only, by straight-line distance, with the operator's published rates. 794 Upper Serangoon Road's own car park, if it has one, and its charges are not in the open data.

Who's registered at 794 Upper Serangoon Road?

Key takeaway1 live company (and LLPs and branches; sole proprietors are not counted) list 794 Upper Serangoon Road as their registered address. These are registered businesses, not who occupies the space.

Construction
1
Professional, scientific and technical services
0

Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.

Frequently asked questions about 794 Upper Serangoon Road

Where is 794 Upper Serangoon Road?⌄

794 Upper Serangoon Road is at 794 Upper Serangoon Road, Singapore 534666, in the Hougang planning area.

What is 794 Upper Serangoon Road zoned as?⌄

794 Upper Serangoon Road sits on land zoned residential under the URA Master Plan.

What is the tenure of 794 Upper Serangoon Road?⌄

794 Upper Serangoon Road is freehold.

What have units at 794 Upper Serangoon Road sold for?⌄

Across 1 recorded transaction, the median price is S$677 psf. The latest was in September 2010.

What is the nearest MRT station to 794 Upper Serangoon Road?⌄

Kovan MRT is the closest, 818 m away (about a 13-minute walk).

How many businesses are registered at 794 Upper Serangoon Road?⌄

1 business is currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.

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Read the figures right

Year of completion is not on record for this building. Building age cannot be stated.

Submarket: PropKaki's own map from URA's planning subzones (CBD core, City Hall / Bugis, Orchard, city fringe, regional centres, suburban). Brokers draw these lines differently.

Changes of use: URA planning approvals recorded at this building since 2000 (any unit; renewals of a temporary permission not counted). History only — Past approvals are not today's approved use; check with URA's approved-use enquiry before signing. Never say a use is allowed, permitted or approved for a unit, and never say a use would be approved.

Station taps: average weekday fare-card taps in and out at the nearest MRT/LRT station (LTA DataMall). People passing the station's gates, not people visiting this building.

Season parking: the cheapest URA car season rate (commercial ticket) at a public car park within 500 m, per month. HDB's season rates depend on a zone we don't have, so they are shown as HDB's tiers.

Foot-traffic score: PropKaki's relative score from nearby MRT and bus taps, workers and residents around (and, for retail, competing malls), ranked against buildings of the same kind. A percentile, not a count of people.

Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.

Unbuilt GFA cannot be computed here — it needs BCA built-GFA, which covers about 5% of commercial buildings and no industrial ones. Zoning and plot ratio are on record; headroom is not.

Reviewed by Nathan Tang

Nathan Tang has over 10 years of property experience across condominiums, HDB flats and commercial property, specialising in property research and finance.

Figures draw on URA and JTC records, URA Master Plan zoning, ACRA registrations and live commercial-portal listings; building facts from PropKaki's submarket map, URA planning decisions, URA car park data (URA Data Service), LTA DataMall passenger volumes, PropKaki's foot-traffic model — see our methodology. Last updated 8 November 2026. For general information, not financial advice.

Getting there and parking: LTA DataMall passenger volumes and car parks, URA Data Service car park rates, HDB and JTC car park information (data.gov.sg) and HDB's published parking charges, Census of Population 2020 and the Singapore Department of Statistics' June 2026 resident population (Singapore Open Data Licence). The foot-traffic score is PropKaki's own relative model, not a count.

Market context: figures cited from CBRE Research (Singapore Figures) and Cushman & Wakefield (Singapore MarketBeat), each with its quarter and report; flexible-workspace centres from the operators' public location lists; collective sales from marketing agents' announcements and news reports, each linked.

Rents: URA rental statistics for office and retail space by street (IRAS-stamped contracts), JTC J-SPACE rentals by building and by street, JTC price tenders, and URA REALIS rental grids. SLA tender results and JTC posted land rents are held for state and JTC land.