Property Agent Marketing, Branding and Lead Generation
Agents in Singapore compete for the same listings and the same buyers, so how you are found and remembered decides how much you transact. These guides cover the marketing channels available to a CEA-registered agent, what advertising rules permit, and how enquiries are turned into clients.
Who this is for: Agents who want a repeatable source of enquiries rather than referrals alone.
Agent Marketing Guides
Every PropKaki guide on agent marketing, newest first.
Why Most Singapore Property Videos Fail — and What the Top 1% Decide Before Recording
Nearly half of Singapore property videos get under 1,000 views, while the top 1% capture a quarter of all views. Across ~10,000 videos, the winners were not better filmed — they made better decisions about format, title, and the first ten seconds. This is the argument, with the numbers.
CRM for Property Agents in Singapore: What to Track and Why
A useful CRM for Singapore property agents is a live follow-up system, not just a contact database. Track source, client type, stage, next action, due date, and short notes so you can reply faster and avoid missed callbacks.
Email Drip Campaigns for Real Estate Leads in Singapore: A Practical Guide for Property Agents
Email drip campaigns help Singapore property agents follow up consistently with leads from property portals, listing pages, referrals, social media, and open houses. This guide shows who to nurture, what to send, how often to email, and which metrics matter if you want more qualified conversations rather than just more opens.
Facebook Ads for Property Agents in Singapore: When They Work and How to Get Better Leads
Facebook Ads can help Singapore property agents generate buyer, seller, landlord, and tenant enquiries, but only when the campaign has a clear objective, a specific offer, relevant targeting, and a follow-up process that is ready to respond. Cheap leads are not the same as useful leads.
Google Ads for Real Estate Agents in Singapore: Leads, Intent, and Strategy
Google Ads can work for Singapore property agents when the goal is to capture active search intent, not just buy traffic. This guide explains the enquiry types search ads usually attract, when they outperform Facebook or Instagram ads, and what you should set up before spending.
How to Ask Clients for Testimonials as a Property Agent
Want more client testimonials but hate asking? This guide shows Singapore property agents when to ask, what to say on WhatsApp or email, how to make replies easy, and how to reuse testimonials responsibly with clear permission.
Explore Other Topics
Agent Marketing — Frequently Asked
What does Agent Marketing cover?
Agents in Singapore compete for the same listings and the same buyers, so how you are found and remembered decides how much you transact. These guides cover the marketing channels available to a CEA-registered agent, what advertising rules permit, and how enquiries are turned into clients.
Who are these Agent Marketing guides for?
Agents who want a repeatable source of enquiries rather than referrals alone.
How many PropKaki guides cover Agent Marketing?
PropKaki publishes 16 guides on agent marketing, most recently updated 4 July 2026. Every guide is built on real URA, HDB and data.gov.sg data, with the working shown.
Go from reading about the market to acting on it.
Apply the analysis to your own project, budget or decision.
PropKakiResale gives more certainty today; a new launch bets on TOP-date upside — it depends on your horizon.