IndustrialBUSINESS 1FreeholdDistrict 13 · Toa Payoh

Novelty Bizcentre

Reviewed by Nathan TangUpdated 8 November 2026Data through Oct 2026
Quick Summary

Novelty Bizcentre is a industrial building in District 13 · Toa Payoh, on land zoned BUSINESS 1 under the URA Master Plan with a gross plot ratio of 2.5. It is freehold. 122 transactions are on record since 1995, at a median S$982 psf, most recently in Oct 2026. 7 units are currently listed for sale or rent. ACRA records 523 live company registrations at this address.

1

What are the key facts about Novelty Bizcentre?

Key takeawayNovelty Bizcentre is a industrial building in District 13 · Toa Payoh, zoned BUSINESS 1, held freehold.
Asset class
Industrial
Land-use zone
BUSINESS 1
Gross plot ratio
2.5
Tenure
Freehold
District / Area
District 13 · Toa Payoh
Address
18 Howard Road
Land area
3,804 sqm
Completed
2014 (JTC industrial completions)
Storeys
Not on record
Developer
Novelty Dept Store Pte Ltd (JTC industrial completions)
Strata units (MCST)
86
Managing agent
CHAMBERS PROPERTY MANAGEMENT SERVICES PTE LTD
Strata formed
2014 (MCST 4158)
Units with a recorded sale
At least 82
Listed as
Light Industrial (B1)
Transactions on record
122 (records start 1995)
Live listings
7
ACRA registrations
523
2

Are there floor plans for Novelty Bizcentre?

Key takeawayWe hold the developer's sales-brochure floor plans for Novelty Bizcentre — 5 plans, linked to 28 of the 80 units with a recorded sale. Ask PropKaki for the plan of a unit or a size. As designed at launch; units may have been altered.

Plans we hold

  • 1ST STOREY
  • 2ND STOREY
  • 3RD STOREY
  • 10TH STOREY
  • 10TH STOREY MEZZANINE
Units with a plan
25 · 1,119 sq ft – 2,433 sq ft (recorded sales)
Factory / production units with a plan
3 · 1,216 sq ft – 1,378 sq ft (recorded sales)

Source: developer's sales brochure.

3

About Novelty Bizcentre

Novelty Bizcentre is an industrial building in Toa Payoh (District 13). It is located along Howard Road, Singapore 369585.

Under the URA Master Plan the site is zoned Business 1 with a gross plot ratio of 2.5. Business 1 zoning covers clean and light industry with a nuisance buffer of 50 m.

The site is freehold. It sits on about 3,804 sqm of land with roughly 9,509 sqm of gross floor area.

120 transactions have been recorded here, at a median of S$978 psf. The most recent was in April 2026.

Across JTC's rental returns for Howard Road, the median rent for industrial space on this street works out to about S$2.47 psf per month over 38 observations. Observed medians on the street span S$0.20 to S$3.63 psf per month. These are street-level figures from undated JTC snapshots, not a rent quoted for this property.

The nearest port or airport land is about 7.3 km away. The closest business-park zone is about 582 m away. The nearest MRT is Tai Seng MRT, 305 m away (about a 5-minute walk). The closest bus stop (Sky Green Condo) is 166 m away (about a 3-minute walk).

553 businesses are currently registered at this address with ACRA.

4

What is Novelty Bizcentre zoned as?

Key takeawayNovelty Bizcentre sits on land zoned BUSINESS 1 with a gross plot ratio of 2.5.
Land-use zone
BUSINESS 1
Gross plot ratio
2.5

Run the full zoning report for this building →

5

What has Novelty Bizcentre sold for?

Key takeawayAcross 122 recorded transactions since 1995, the median price is about S$1.27M, most recently in Oct 2026.
DateUsePriceAreaPSF
Oct 2026Multiple-user FactoryS$2.60M2,293 sqft$1,134
Aug 2026Multiple-user FactoryS$1.78M1,658 sqft$1,074
Apr 2026Multiple-user FactoryS$1.64M1,249 sqft$1,312
Jan 2026Multiple-user FactoryS$1.89M1,830 sqft$1,032
Nov 2025Multiple-user FactoryS$1.80M1,862 sqft$967
Aug 2025Multiple-user FactoryS$1.50M1,173 sqft$1,274
Jul 2025WarehouseS$1.65M1,216 sqft$1,357
Jan 2025Multiple-user FactoryS$1.89M1,862 sqft$1,014
Sept 2024WarehouseS$1.59M1,378 sqft$1,153
Apr 2024Multiple-user FactoryS$1.32M1,109 sqft$1,189

URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter

6

What does space at Novelty Bizcentre rent for?

Key takeawayJTC publishes leases at Novelty Bizcentre itself: strata factory space leased at a median of $3.44 psf a month in 2026Q3, with the middle half of leases between $3.39 and $3.46. That is the building's figure across its leases, and never a quote for a particular unit.

Strata factory space in this building

This building · 2026Q3
25th pct
$3.39
$36.52 psm
Median
$3.44
$37.00 psm
75th pct
$3.46
$37.19 psm

S$ per sq ft per month · median +22.4% on a year earlier

2022Q1 · $30.69 psm2026Q3 · $37.00 psm median

JTC's percentiles of the gross rent declared to IRAS for strata factory units leased in THIS building in the stated quarter (J-SPACE). It is the building's figure across its leases, not any one unit's rent; a unit's floor, size and fit-out move it. '*' quarters (too few leases) are absent, not zero.

Source: JTC J-SPACE, rentals of strata-titled multiple-user factories.

Strata factory space on Howard Road

Street level · 2026Q3
25th pct
—
— psm
Median
$3.44
$37.00 psm
75th pct
—
— psm

S$ per sq ft per month (median only published) · median +22.4% on a year earlier

2022Q4 · $32.20 psm2026Q3 · $37.00 psm median

This is the MEDIAN of JTC-published rents across leases on this street in the stated quarter, not the asking or contracted rent of any particular unit. Streets with too few leases are suppressed by JTC and appear as no value -- suppressed is not zero.

Source: JTC J-SPACE, rental of industrial space by street.

7

Market context around Novelty Bizcentre

Key takeawayBrokers' industrial figures for Singapore as a whole — a broker's market figure, not this building's rent.
CBRE, 2Q 2026 (island-wide)
  • Factory (ground floor): Rent S$1.81 psf/mth
  • Factory (upper floor): Rent S$1.41 psf/mth
  • Prime logistics: Rent S$1.87 psf/mth · Capital value S$245 psf · Net yield 6.5%
  • Warehouse (ground floor): Rent S$1.91 psf/mth
  • Warehouse (upper floor): Rent S$1.39 psf/mth
Singapore Figures Q2 2026
Cushman & Wakefield, 2Q 2026 (island-wide)
  • Factory - Ground Floor: Rent S$1.79 psf/mth
  • Factory - Upper Floor: Rent S$1.57 psf/mth
  • High-Tech: Rent S$3.56 psf/mth
  • Prime Logistics - Ground Floor: Rent S$1.92 psf/mth
  • Prime Logistics - Upper Floor: Rent S$1.74 psf/mth
  • Warehouse - Ground Floor: Rent S$1.81 psf/mth
  • Warehouse - Upper Floor: Rent S$1.49 psf/mth
Singapore Industrial MarketBeat Q2 2026

Official series (JTC, 2026Q3): Multiple-User Factory occupancy (island-wide) 90.3% (-0.7 pp on the year) · Single-User Factory occupancy (island-wide) 89.1% (0 pp on the year) · Warehouse occupancy (island-wide) 89.7% (+0.1 pp on the year).

Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.

8

How fast units move at Novelty Bizcentre

Key takeawayBased on listings we track, as of our last check on 28 Aug 2026: 6 units for rent; 1 unit for sale.

Rent: between 6 Aug 2026 and 28 Aug 2026, 1 new listing appeared and 2 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

Sale: between 6 Aug 2026 and 28 Aug 2026, 0 new listings appeared and 1 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.

9

What's been approved at Novelty Bizcentre?

Key takeawayURA has approved 1 change of use at Novelty Bizcentre since 2000, most recently in 2015, and refused 1. This is the building's planning history, not today's approved use of any unit: confirm a unit's approved use with URA before signing.
  1. 7 Oct 2015RefusedFloor 1
    Change of use: warehouse → photography services

    Proposed change of use of unit #01-XX from warehouse to photography services at 18 howard road - novelty bizcentre

  2. 19 Jun 2015ApprovedFloor 7
    Change of use to warehouse

    Proposed change of use of factory unit #07-XX to warehouse

Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).

10

How does Howard Road price?

Key takeawayHoward Road's current JTC street rent is S$37.00 psm/month (2026Q3), which against the street's strata sale median works out to an indicative gross yield of 3.6% (3.2% net of property tax).
Strata sales on the street (5y)
23
Street median PSF (strata)
$1,134
Indicative street yield
3.6% gross
3.2% net of property tax

An INDICATIVE street-level yield, not a yield for any particular unit: the current-quarter JTC street rent divided by the street's strata sale PSF median.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Street figures cover strata deals only — land and strata PSF are not comparable.

11

What is available at Novelty Bizcentre right now?

Key takeaway7 units are currently listed at Novelty Bizcentre — 1 for sale and 6 for rent. One row per unit; several agents often market the same unit.

For sale (1)

  • Novelty BizCentre2 agentsS$2.95M · 2,301 sqft

For rent (6)

  • Novelty BizcentreS$5k/mo · 1,819 sqft
  • Novelty BizCentre3 agentsS$6k/mo · 1,389 sqft
  • Novelty BizCentre3 agentsS$14k/mo · 2,616 sqft
  • Novelty BizCentre3 agentsS$6k/mo · 1,389 sqft

Browse every listing at this building →

12

What is near Novelty Bizcentre?

Key takeawayThe nearest MRT/LRT is Tai Seng MRT, about 305 m away.

Getting around

Amenities nearby

Sky Green Condo · 166 mWinnie Medical Centre · 230 mTai Seng MRT Exit B · 272 mEducational Institution · 338 mBusiness Park · 582 mBlk 80 Circuit Road · 728 m

Straight-line distances. Source: PropKaki amenities data.

13

Getting there and parking at Novelty Bizcentre

Key takeawayThe nearest station is Tai Seng (CC11), 272 m away — a busy station, with about 45,000 taps in and out on an average weekday. 19 public car parks are within 500 m; the cheapest URA season parking nearby is S$90 a month.
Foot traffic: busier than 96% of industrial buildings

nearest MRT/LRT Tai Seng (CC11) 272 m, about 45,000 taps a weekday; 2 more stations within 1 km; bus stops within 400 m: 7, about 15,000 taps a weekday; Toa Payoh: 53,749 resident workers (Census 2020, by workplace); about 39,000 residents within 1 km (June 2026). Ranked against 8,225 industrial buildings by PropKaki's model: a relative score, not a footfall count.

A relative score from PropKaki's model (station and bus taps nearby, workers and residents around), not a count of people.

Stations within 1 km

  • Tai Seng (CC11)272 m · about 45,000 weekday taps
  • Mattar (DT25)850 m · 9,848 weekday taps
  • MacPherson (CC10 / DT26)950 m · about 39,000 weekday taps

Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Novelty Bizcentre. Transfers between lines don't tap, so interchanges read low.

Bus

7 bus stops within 400 m, with about 15,000 boardings and alightings on an average weekday.

Public car parks within 500 m

  • Kampong Ampat Industri Al Estate (URA)108 m
    season S$90/month
  • Burn Rd (URA)118 m
    S$0.60 per half-hour at midday on a weekday · 20 car lots
  • Mactaggart Rd (URA)157 m
    S$0.60 per half-hour at midday on a weekday · 10 car lots
  • Harvey Rd (URA)174 m
    S$0.60 per half-hour at midday on a weekday · 8 car lots
  • Harrison Rd (URA)174 m
    S$0.60 per half-hour at midday on a weekday · 4 car lots

Public car parks only, by straight-line distance, with the operator's published rates. Novelty Bizcentre's own car park, if it has one, and its charges are not in the open data.

14

Who's registered at Novelty Bizcentre?

Key takeaway523 live companies (and LLPs and branches; sole proprietors are not counted) list Novelty Bizcentre as their registered address. These are registered businesses, not who occupies the space.
  • Professional, scientific and technical services
    133
  • Wholesale and retail trade
    126
  • Information and communications
    69
  • Financial and insurance
    55
  • Administrative and support services
    35
  • Construction
    27
  • Transportation and storage
    17
  • Other services
    13
  • Accommodation and food services
    12
  • Arts, entertainment and recreation
    9

Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.

15

What does industrial space rent for on this street?

Key takeawayJTC's street-level record shows a median of S$26.60 psm/month — an all-time median from 2000 onwards, not a current rent.
Street rent, median
S$26.60 psm/mo
Observed range
S$2.14 – S$39.11

JTC street medians span 2000 to today and are an all-time level, not today's asking rent; the forward pipeline is a forecast, not committed completions.

16

Frequently asked questions about Novelty Bizcentre

Where is Novelty Bizcentre?⌄

Novelty Bizcentre is at 18 Howard Road, Singapore 369585, in the Toa Payoh planning area.

What is Novelty Bizcentre zoned as?⌄

Novelty Bizcentre is zoned Business 1 under the URA Master Plan, with a gross plot ratio of 2.5. Business 1 zoning covers clean and light industry with a nuisance buffer of 50 m.

What kind of business can operate at Novelty Bizcentre?⌄

Business 1 zoning covers clean and light industry with a nuisance buffer of 50 m. The specific trade still has to be approved, so check the permissible-use list for your activity.

What is the tenure of Novelty Bizcentre?⌄

Novelty Bizcentre is freehold.

What have units at Novelty Bizcentre sold for?⌄

Across 120 recorded transactions, the median is S$978 psf. The latest was in April 2026.

What does industrial space near Novelty Bizcentre rent for?⌄

JTC's rental returns for Howard Road put the median at about S$2.47 psf per month. That is a street-level figure from undated snapshots covering all industrial space on Howard Road, not a rent quoted for Novelty Bizcentre itself.

What is the nearest MRT station to Novelty Bizcentre?⌄

Tai Seng MRT is the closest, 305 m away (about a 5-minute walk).

How many businesses are registered at Novelty Bizcentre?⌄

553 businesses are currently registered at this address with ACRA. That counts registered addresses, not physical occupiers.

For agents · in the PropKaki app

The facts are here — now get the verdict on Novelty Bizcentre.

Ask what a unit here would fetch, what the zone allows, or how it compares.

PropKaki
Tell me about Novelty Bizcentre — recent transactions, zoning and what's listed there.

Here's the building's zone, its recorded deals and every live unit — and where the asking prices sit against them.

Ask anything about Singapore property…