Novelty Bizcentre
Novelty Bizcentre is a industrial building in District 13 · Toa Payoh, on land zoned BUSINESS 1 under the URA Master Plan with a gross plot ratio of 2.5. It is freehold. 122 transactions are on record since 1995, at a median S$982 psf, most recently in Oct 2026. 7 units are currently listed for sale or rent. ACRA records 523 live company registrations at this address.
What are the key facts about Novelty Bizcentre?
- Asset class
- Industrial
- Land-use zone
- BUSINESS 1
- Gross plot ratio
- 2.5
- Tenure
- Freehold
- District / Area
- District 13 · Toa Payoh
- Address
- 18 Howard Road
- Land area
- 3,804 sqm
- Completed
- 2014 (JTC industrial completions)
- Storeys
- Not on record
- Developer
- Novelty Dept Store Pte Ltd (JTC industrial completions)
- Strata units (MCST)
- 86
- Managing agent
- CHAMBERS PROPERTY MANAGEMENT SERVICES PTE LTD
- Strata formed
- 2014 (MCST 4158)
- Units with a recorded sale
- At least 82
- Listed as
- Light Industrial (B1)
- Transactions on record
- 122 (records start 1995)
- Live listings
- 7
- ACRA registrations
- 523
Are there floor plans for Novelty Bizcentre?
Plans we hold
- 1ST STOREY
- 2ND STOREY
- 3RD STOREY
- 10TH STOREY
- 10TH STOREY MEZZANINE
- Units with a plan
- 25 · 1,119 sq ft – 2,433 sq ft (recorded sales)
- Factory / production units with a plan
- 3 · 1,216 sq ft – 1,378 sq ft (recorded sales)
Source: developer's sales brochure.
About Novelty Bizcentre
Novelty Bizcentre is an industrial building in Toa Payoh (District 13). It is located along Howard Road, Singapore 369585.
Under the URA Master Plan the site is zoned Business 1 with a gross plot ratio of 2.5. Business 1 zoning covers clean and light industry with a nuisance buffer of 50 m.
The site is freehold. It sits on about 3,804 sqm of land with roughly 9,509 sqm of gross floor area.
120 transactions have been recorded here, at a median of S$978 psf. The most recent was in April 2026.
Across JTC's rental returns for Howard Road, the median rent for industrial space on this street works out to about S$2.47 psf per month over 38 observations. Observed medians on the street span S$0.20 to S$3.63 psf per month. These are street-level figures from undated JTC snapshots, not a rent quoted for this property.
The nearest port or airport land is about 7.3 km away. The closest business-park zone is about 582 m away. The nearest MRT is Tai Seng MRT, 305 m away (about a 5-minute walk). The closest bus stop (Sky Green Condo) is 166 m away (about a 3-minute walk).
553 businesses are currently registered at this address with ACRA.
What is Novelty Bizcentre zoned as?
- Land-use zone
- BUSINESS 1
- Gross plot ratio
- 2.5
What has Novelty Bizcentre sold for?
| Date | Use | Price | Area | PSF |
|---|---|---|---|---|
| Oct 2026 | Multiple-user Factory | S$2.60M | 2,293 sqft | $1,134 |
| Aug 2026 | Multiple-user Factory | S$1.78M | 1,658 sqft | $1,074 |
| Apr 2026 | Multiple-user Factory | S$1.64M | 1,249 sqft | $1,312 |
| Jan 2026 | Multiple-user Factory | S$1.89M | 1,830 sqft | $1,032 |
| Nov 2025 | Multiple-user Factory | S$1.80M | 1,862 sqft | $967 |
| Aug 2025 | Multiple-user Factory | S$1.50M | 1,173 sqft | $1,274 |
| Jul 2025 | Warehouse | S$1.65M | 1,216 sqft | $1,357 |
| Jan 2025 | Multiple-user Factory | S$1.89M | 1,862 sqft | $1,014 |
| Sept 2024 | Warehouse | S$1.59M | 1,378 sqft | $1,153 |
| Apr 2024 | Multiple-user Factory | S$1.32M | 1,109 sqft | $1,189 |
URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter
What does space at Novelty Bizcentre rent for?
Strata factory space in this building
This building · 2026Q3S$ per sq ft per month · median +22.4% on a year earlier
JTC's percentiles of the gross rent declared to IRAS for strata factory units leased in THIS building in the stated quarter (J-SPACE). It is the building's figure across its leases, not any one unit's rent; a unit's floor, size and fit-out move it. '*' quarters (too few leases) are absent, not zero.
Source: JTC J-SPACE, rentals of strata-titled multiple-user factories.
Strata factory space on Howard Road
Street level · 2026Q3S$ per sq ft per month (median only published) · median +22.4% on a year earlier
This is the MEDIAN of JTC-published rents across leases on this street in the stated quarter, not the asking or contracted rent of any particular unit. Streets with too few leases are suppressed by JTC and appear as no value -- suppressed is not zero.
Source: JTC J-SPACE, rental of industrial space by street.
Market context around Novelty Bizcentre
- Factory (ground floor): Rent S$1.81 psf/mth
- Factory (upper floor): Rent S$1.41 psf/mth
- Prime logistics: Rent S$1.87 psf/mth · Capital value S$245 psf · Net yield 6.5%
- Warehouse (ground floor): Rent S$1.91 psf/mth
- Warehouse (upper floor): Rent S$1.39 psf/mth
- Factory - Ground Floor: Rent S$1.79 psf/mth
- Factory - Upper Floor: Rent S$1.57 psf/mth
- High-Tech: Rent S$3.56 psf/mth
- Prime Logistics - Ground Floor: Rent S$1.92 psf/mth
- Prime Logistics - Upper Floor: Rent S$1.74 psf/mth
- Warehouse - Ground Floor: Rent S$1.81 psf/mth
- Warehouse - Upper Floor: Rent S$1.49 psf/mth
Official series (JTC, 2026Q3): Multiple-User Factory occupancy (island-wide) 90.3% (-0.7 pp on the year) · Single-User Factory occupancy (island-wide) 89.1% (0 pp on the year) · Warehouse occupancy (island-wide) 89.7% (+0.1 pp on the year).
Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.
How fast units move at Novelty Bizcentre
Rent: between 6 Aug 2026 and 28 Aug 2026, 1 new listing appeared and 2 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.
Sale: between 6 Aug 2026 and 28 Aug 2026, 0 new listings appeared and 1 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.
One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.
What's been approved at Novelty Bizcentre?
- 7 Oct 2015RefusedFloor 1Change of use: warehouse → photography services
Proposed change of use of unit #01-XX from warehouse to photography services at 18 howard road - novelty bizcentre
- 19 Jun 2015ApprovedFloor 7Change of use to warehouse
Proposed change of use of factory unit #07-XX to warehouse
Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).
How does Howard Road price?
An INDICATIVE street-level yield, not a yield for any particular unit: the current-quarter JTC street rent divided by the street's strata sale PSF median.
Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.
Street figures cover strata deals only — land and strata PSF are not comparable.
What is available at Novelty Bizcentre right now?
For sale (1)
- Novelty BizCentre2 agentsS$2.95M · 2,301 sqft
For rent (6)
- Novelty BizcentreS$5k/mo · 1,819 sqft
- Novelty BizCentre3 agentsS$6k/mo · 1,389 sqft
- Novelty BizCentre3 agentsS$14k/mo · 2,616 sqft
- Novelty BizCentre3 agentsS$6k/mo · 1,389 sqft
What is near Novelty Bizcentre?
Getting around
- Tai Seng MRT305 m · ~5 min
Amenities nearby
Straight-line distances. Source: PropKaki amenities data.
Getting there and parking at Novelty Bizcentre
nearest MRT/LRT Tai Seng (CC11) 272 m, about 45,000 taps a weekday; 2 more stations within 1 km; bus stops within 400 m: 7, about 15,000 taps a weekday; Toa Payoh: 53,749 resident workers (Census 2020, by workplace); about 39,000 residents within 1 km (June 2026). Ranked against 8,225 industrial buildings by PropKaki's model: a relative score, not a footfall count.
A relative score from PropKaki's model (station and bus taps nearby, workers and residents around), not a count of people.
Stations within 1 km
- Tai Seng (CC11)272 m · about 45,000 weekday taps
- Mattar (DT25)850 m · 9,848 weekday taps
- MacPherson (CC10 / DT26)950 m · about 39,000 weekday taps
Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Novelty Bizcentre. Transfers between lines don't tap, so interchanges read low.
Bus
7 bus stops within 400 m, with about 15,000 boardings and alightings on an average weekday.
Public car parks within 500 m
- Kampong Ampat Industri Al Estate (URA)108 mseason S$90/month
- Burn Rd (URA)118 mS$0.60 per half-hour at midday on a weekday · 20 car lots
- Mactaggart Rd (URA)157 mS$0.60 per half-hour at midday on a weekday · 10 car lots
- Harvey Rd (URA)174 mS$0.60 per half-hour at midday on a weekday · 8 car lots
- Harrison Rd (URA)174 mS$0.60 per half-hour at midday on a weekday · 4 car lots
Public car parks only, by straight-line distance, with the operator's published rates. Novelty Bizcentre's own car park, if it has one, and its charges are not in the open data.
Who's registered at Novelty Bizcentre?
- Professional, scientific and technical services133
- Wholesale and retail trade126
- Information and communications69
- Financial and insurance55
- Administrative and support services35
- Construction27
- Transportation and storage17
- Other services13
- Accommodation and food services12
- Arts, entertainment and recreation9
Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.
What does industrial space rent for on this street?
- Street rent, median
- S$26.60 psm/mo
- Observed range
- S$2.14 – S$39.11
JTC street medians span 2000 to today and are an all-time level, not today's asking rent; the forward pipeline is a forecast, not committed completions.
Frequently asked questions about Novelty Bizcentre
Where is Novelty Bizcentre?⌄
Novelty Bizcentre is at 18 Howard Road, Singapore 369585, in the Toa Payoh planning area.
What is Novelty Bizcentre zoned as?⌄
Novelty Bizcentre is zoned Business 1 under the URA Master Plan, with a gross plot ratio of 2.5. Business 1 zoning covers clean and light industry with a nuisance buffer of 50 m.
What kind of business can operate at Novelty Bizcentre?⌄
Business 1 zoning covers clean and light industry with a nuisance buffer of 50 m. The specific trade still has to be approved, so check the permissible-use list for your activity.
What is the tenure of Novelty Bizcentre?⌄
Novelty Bizcentre is freehold.
What have units at Novelty Bizcentre sold for?⌄
Across 120 recorded transactions, the median is S$978 psf. The latest was in April 2026.
What does industrial space near Novelty Bizcentre rent for?⌄
JTC's rental returns for Howard Road put the median at about S$2.47 psf per month. That is a street-level figure from undated snapshots covering all industrial space on Howard Road, not a rent quoted for Novelty Bizcentre itself.
What is the nearest MRT station to Novelty Bizcentre?⌄
Tai Seng MRT is the closest, 305 m away (about a 5-minute walk).
How many businesses are registered at Novelty Bizcentre?⌄
553 businesses are currently registered at this address with ACRA. That counts registered addresses, not physical occupiers.
The facts are here — now get the verdict on Novelty Bizcentre.
Ask what a unit here would fetch, what the zone allows, or how it compares.
Here's the building's zone, its recorded deals and every live unit — and where the asking prices sit against them.
