Noel Building
Noel Building is a industrial building in District 13 · Toa Payoh, on land zoned BUSINESS 1 - WHITE under the URA Master Plan with a gross plot ratio of 3.5. It is freehold. 25 transactions are on record since 1995, at a median S$393 psf, most recently in Apr 2015. 44 units are currently listed for sale or rent. ACRA records 9 live company registrations at this address.
What are the key facts about Noel Building?
- Asset class
- Industrial
- Land-use zone
- BUSINESS 1 - WHITE
- Gross plot ratio
- 3.5
- Tenure
- Freehold
- District / Area
- District 13 · Toa Payoh
- Address
- 50 Playfair Road
- Land area
- 2,489 sqm
- Completed
- Not on record
- Storeys
- 12 (© OpenStreetMap contributors)
- Strata units (MCST)
- 19
- Managing agent
- Ocean IFM Pte Ltd
- Strata formed
- 1986 (MCST 1203)
- Units with a recorded sale
- At least 15
- Listed as
- Light Industrial (B1), Factory / Workshop (B2), Food & Beverage
- Transactions on record
- 25 (records start 1995)
- Live listings
- 44
- ACRA registrations
- 9
About Noel Building
Noel Building is an industrial building in Toa Payoh (District 13). It is located along Playfair Road, Singapore 367995.
Under the URA Master Plan the site is zoned Business 1 - White with a gross plot ratio of 3.5.
The site is freehold. It sits on about 2,489 sqm of land with roughly 8,711 sqm of gross floor area.
25 transactions have been recorded here, at a median of S$393 psf. The most recent was in April 2015.
Across JTC's rental returns for Playfair Road, the median rent for industrial space on this street works out to about S$1.73 psf per month over 105 observations. Observed medians on the street span S$0.80 to S$2.93 psf per month. These are street-level figures from undated JTC snapshots, not a rent quoted for this property.
4 industrial projects are still uncompleted on this street, adding about 14,460 sqm of gross floor area, the earliest due around 2027.
The nearest port or airport land is about 7.4 km away. The closest business-park zone is about 572 m away. The nearest MRT is Tai Seng MRT, 197 m away (about a 3-minute walk). The closest bus stop (Grantral Mall Macpherson) is 121 m away (about a 2-minute walk).
12 businesses are currently registered at this address with ACRA.
What is Noel Building zoned as?
- Land-use zone
- BUSINESS 1 - WHITE
- Gross plot ratio
- 3.5
What has Noel Building sold for?
| Date | Use | Price | Area | PSF |
|---|---|---|---|---|
| Apr 2015 | Warehouse | S$4.80M | 6,986 sqft | $687 |
| Oct 2012 | Multiple-user Factory | S$978k | 1,464 sqft | $668 |
| May 2012 | Multiple-user Factory | S$780k | 1,464 sqft | $533 |
| Oct 2011 | Multiple-user Factory | S$659k | 1,464 sqft | $450 |
| Aug 2011 | Multiple-user Factory | S$672k | 1,399 sqft | $480 |
| Apr 2011 | Multiple-user Factory | S$650k | 1,464 sqft | $444 |
| Sept 2010 | Multiple-user Factory | S$698k | 1,970 sqft | $354 |
| Jul 2010 | Multiple-user Factory | S$575k | 1,464 sqft | $393 |
| Apr 2008 | Multiple-user Factory | S$1.03M | 3,477 sqft | $296 |
| Jan 2007 | Multiple-user Factory | S$330k | 1,464 sqft | $225 |
URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter
What does space at Noel Building rent for?
Strata factory space in this building
This building · 2023Q2S$ per sq ft per month
JTC's percentiles of the gross rent declared to IRAS for strata factory units leased in THIS building in the stated quarter (J-SPACE). It is the building's figure across its leases, not any one unit's rent; a unit's floor, size and fit-out move it. '*' quarters (too few leases) are absent, not zero.
Source: JTC J-SPACE, rentals of strata-titled multiple-user factories.
Strata factory space on Playfair Road
Street level · 2026Q3S$ per sq ft per month (median only published) · median -11.8% on a year earlier
This is the MEDIAN of JTC-published rents across leases on this street in the stated quarter, not the asking or contracted rent of any particular unit. Streets with too few leases are suppressed by JTC and appear as no value -- suppressed is not zero.
Source: JTC J-SPACE, rental of industrial space by street.
Market context around Noel Building
- Factory (ground floor): Rent S$1.81 psf/mth
- Factory (upper floor): Rent S$1.41 psf/mth
- Prime logistics: Rent S$1.87 psf/mth · Capital value S$245 psf · Net yield 6.5%
- Warehouse (ground floor): Rent S$1.91 psf/mth
- Warehouse (upper floor): Rent S$1.39 psf/mth
- Factory - Ground Floor: Rent S$1.79 psf/mth
- Factory - Upper Floor: Rent S$1.57 psf/mth
- High-Tech: Rent S$3.56 psf/mth
- Prime Logistics - Ground Floor: Rent S$1.92 psf/mth
- Prime Logistics - Upper Floor: Rent S$1.74 psf/mth
- Warehouse - Ground Floor: Rent S$1.81 psf/mth
- Warehouse - Upper Floor: Rent S$1.49 psf/mth
Official series (JTC, 2026Q3): Multiple-User Factory occupancy (island-wide) 90.3% (-0.7 pp on the year) · Single-User Factory occupancy (island-wide) 89.1% (0 pp on the year) · Warehouse occupancy (island-wide) 89.7% (+0.1 pp on the year).
Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.
How fast units move at Noel Building
Rent: between 6 Aug 2026 and 28 Aug 2026, 1 new listing appeared and 1 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.
Sale: between 6 Aug 2026 and 28 Aug 2026, 23 new listings appeared and 4 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.
One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.
What's been approved at Noel Building?
- 28 Apr 2022ApprovedFloor 1Change of use to car polishing & waxing
Proposed change of use of unit #01-XX to car polishing & waxing
- 10 Aug 2021RenewedFloor 1Continued use as fitness centre
Continued use of part 1st storey warehouse unit #01-XX as fitness centre
- 29 Apr 2021RenewedFloor 1Continued use as fitness centre
Continued use of part 1st storey warehouse unit #01-XX as fitness centre
- 31 Jul 2019RenewedFloor 1Continued use as fitness centre
Continued use of part 1st storey warehouse unit #01-XX as fitness centre
- 31 Jul 2018RenewedFloor 1Continued use as fitness centre
Continued use of part 1st storey warehouse unit #01-XX as fitness centre
- 24 Jul 2017RenewedFloor 1Continued use as fitness centre
Continued use of part 1st storey warehouse unit #01-XX as fitness centre
- 13 Jul 2016ApprovedFloor 1Change of use to fitness centre
Retention of use of part 1st storey warehouse unit #01-XX as fitness centre
- 7 Dec 2015RefusedFloor 1Change of use to fitness centre
Change of use of 1st storey units #01-XX of noel building to fitness centre
- 1 Apr 2014ApprovedFloor 3Change of use to industrial training
Change of use of the 3rd storey factory unit #03-XX of the existing 8-storey light industry flatted factory to industrial training
- 6 Feb 2001ApprovedFloor 8Change of use: canteen → warehouse
Change of use of unit #08-XX from canteen to warehouse
Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).
How does Playfair Road price?
An INDICATIVE street-level yield, not a yield for any particular unit: the current-quarter JTC street rent divided by the street's strata sale PSF median.
Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.
Street figures cover strata deals only — land and strata PSF are not comparable.
What is available at Noel Building right now?
For sale (41)
- Food Point @ Tai SengS$4.41M · 1,959 sqft
- Food Point @ Tai SengS$3.16M · 1,690 sqft
- Food Point @ Tai SengS$4.38M · 1,948 sqft
- Food Point @ Tai SengS$3.97M · 1,689 sqft
For rent (3)
- Food Point @ Tai Seng2 agentsS$8k/mo · 1,700 sqft
- Food Point @ Tai Seng2 agentsS$8k/mo · 1,754 sqft
- Food Point @ Tai Seng2 agentsS$8k/mo · 1,668 sqft
What is near Noel Building?
Getting around
- Tai Seng MRT197 m · ~3 min
Amenities nearby
Straight-line distances. Source: PropKaki amenities data.
Getting there and parking at Noel Building
nearest MRT/LRT Tai Seng (CC11) 157 m, about 45,000 taps a weekday; 2 more stations within 1 km; bus stops within 400 m: 7, about 16,000 taps a weekday; Toa Payoh: 53,749 resident workers (Census 2020, by workplace); about 38,000 residents within 1 km (June 2026). Ranked against 8,225 industrial buildings by PropKaki's model: a relative score, not a footfall count.
A relative score from PropKaki's model (station and bus taps nearby, workers and residents around), not a count of people.
Stations within 1 km
- Tai Seng (CC11)157 m · about 45,000 weekday taps
- Mattar (DT25)905 m · 9,848 weekday taps
- MacPherson (CC10 / DT26)906 m · about 39,000 weekday taps
Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Noel Building. Transfers between lines don't tap, so interchanges read low.
Bus
7 bus stops within 400 m, with about 16,000 boardings and alightings on an average weekday.
Public car parks within 500 m
- Irving Rd (URA)154 mS$0.60 per half-hour at midday on a weekday · 6 car lots
- Burn Rd (URA)180 mS$0.60 per half-hour at midday on a weekday · 20 car lots
- Irving Place (URA)200 mS$0.60 per half-hour at midday on a weekday · 11 car lots
- Kampong Ampat Industri Al Estate (URA)219 mseason S$90/month
- Blk 81/82 Macpherson Lane (HDB)237 mS$0.60 per half-hour at midday on a weekday
HDB season (car): Tier 1 $80/month (a resident's or registered HDB shop/industrial tenant's first car); Tier 2 (other cars, non-residents) $90 Rest of Island, $150 Designated Area, $165 Restricted Zone (surface). Which zone this car park is in is not published as data.
Public car parks only, by straight-line distance, with the operator's published rates. Noel Building's own car park, if it has one, and its charges are not in the open data.
Who's registered at Noel Building?
- Wholesale and retail trade3
- Professional, scientific and technical services3
- Manufacturing1
- Education1
- Arts, entertainment and recreation1
- Information and communications0
- Construction0
- Accommodation and food services0
- Transportation and storage0
- Administrative and support services0
Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.
What does industrial space rent for on this street?
- Street rent, median
- S$18.61 psm/mo
- Observed range
- S$8.61 – S$31.58
- Pipeline on this street
- 4 projects · earliest TOP 2027
JTC street medians span 2000 to today and are an all-time level, not today's asking rent; the forward pipeline is a forecast, not committed completions.
Frequently asked questions about Noel Building
Where is Noel Building?⌄
Noel Building is at 50 Playfair Road, Singapore 367995, in the Toa Payoh planning area.
What is Noel Building zoned as?⌄
Noel Building is zoned Business 1 - White under the URA Master Plan, with a gross plot ratio of 3.5.
What is the tenure of Noel Building?⌄
Noel Building is freehold.
What have units at Noel Building sold for?⌄
Across 25 recorded transactions, the median is S$393 psf. The latest was in April 2015.
What does industrial space near Noel Building rent for?⌄
JTC's rental returns for Playfair Road put the median at about S$1.73 psf per month. That is a street-level figure from undated snapshots covering all industrial space on Playfair Road, not a rent quoted for Noel Building itself.
What is the nearest MRT station to Noel Building?⌄
Tai Seng MRT is the closest, 197 m away (about a 3-minute walk).
How many businesses are registered at Noel Building?⌄
12 businesses are currently registered at this address with ACRA. That counts registered addresses, not physical occupiers.
The facts are here — now get the verdict on Noel Building.
Ask what a unit here would fetch, what the zone allows, or how it compares.
Here's the building's zone, its recorded deals and every live unit — and where the asking prices sit against them.
