IndustrialBUSINESS 1 - WHITEFreeholdDistrict 13 · Toa Payoh

Noel Building

Reviewed by Nathan TangUpdated 8 November 2026Data through Apr 2015
Quick Summary

Noel Building is a industrial building in District 13 · Toa Payoh, on land zoned BUSINESS 1 - WHITE under the URA Master Plan with a gross plot ratio of 3.5. It is freehold. 25 transactions are on record since 1995, at a median S$393 psf, most recently in Apr 2015. 44 units are currently listed for sale or rent. ACRA records 9 live company registrations at this address.

1

What are the key facts about Noel Building?

Key takeawayNoel Building is a industrial building in District 13 · Toa Payoh, zoned BUSINESS 1 - WHITE, held freehold.
Asset class
Industrial
Land-use zone
BUSINESS 1 - WHITE
Gross plot ratio
3.5
Tenure
Freehold
District / Area
District 13 · Toa Payoh
Address
50 Playfair Road
Land area
2,489 sqm
Completed
Not on record
Storeys
12 (© OpenStreetMap contributors)
Strata units (MCST)
19
Managing agent
Ocean IFM Pte Ltd
Strata formed
1986 (MCST 1203)
Units with a recorded sale
At least 15
Listed as
Light Industrial (B1), Factory / Workshop (B2), Food & Beverage
Transactions on record
25 (records start 1995)
Live listings
44
ACRA registrations
9
2

About Noel Building

Noel Building is an industrial building in Toa Payoh (District 13). It is located along Playfair Road, Singapore 367995.

Under the URA Master Plan the site is zoned Business 1 - White with a gross plot ratio of 3.5.

The site is freehold. It sits on about 2,489 sqm of land with roughly 8,711 sqm of gross floor area.

25 transactions have been recorded here, at a median of S$393 psf. The most recent was in April 2015.

Across JTC's rental returns for Playfair Road, the median rent for industrial space on this street works out to about S$1.73 psf per month over 105 observations. Observed medians on the street span S$0.80 to S$2.93 psf per month. These are street-level figures from undated JTC snapshots, not a rent quoted for this property.

4 industrial projects are still uncompleted on this street, adding about 14,460 sqm of gross floor area, the earliest due around 2027.

The nearest port or airport land is about 7.4 km away. The closest business-park zone is about 572 m away. The nearest MRT is Tai Seng MRT, 197 m away (about a 3-minute walk). The closest bus stop (Grantral Mall Macpherson) is 121 m away (about a 2-minute walk).

12 businesses are currently registered at this address with ACRA.

3

What is Noel Building zoned as?

Key takeawayNoel Building sits on land zoned BUSINESS 1 - WHITE with a gross plot ratio of 3.5.
Land-use zone
BUSINESS 1 - WHITE
Gross plot ratio
3.5

Run the full zoning report for this building →

4

What has Noel Building sold for?

Key takeawayAcross 25 recorded transactions since 1995, the median price is about S$672k, most recently in Apr 2015.
DateUsePriceAreaPSF
Apr 2015WarehouseS$4.80M6,986 sqft$687
Oct 2012Multiple-user FactoryS$978k1,464 sqft$668
May 2012Multiple-user FactoryS$780k1,464 sqft$533
Oct 2011Multiple-user FactoryS$659k1,464 sqft$450
Aug 2011Multiple-user FactoryS$672k1,399 sqft$480
Apr 2011Multiple-user FactoryS$650k1,464 sqft$444
Sept 2010Multiple-user FactoryS$698k1,970 sqft$354
Jul 2010Multiple-user FactoryS$575k1,464 sqft$393
Apr 2008Multiple-user FactoryS$1.03M3,477 sqft$296
Jan 2007Multiple-user FactoryS$330k1,464 sqft$225

URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter

5

What does space at Noel Building rent for?

Key takeawayJTC publishes leases at Noel Building itself: strata factory space leased at a median of $2.00 psf a month in 2023Q2, with the middle half of leases between $1.95 and $2.10. That is the building's figure across its leases, and never a quote for a particular unit.

Strata factory space in this building

This building · 2023Q2
25th pct
$1.95
$21.00 psm
Median
$2.00
$21.53 psm
75th pct
$2.10
$22.60 psm

S$ per sq ft per month

JTC's percentiles of the gross rent declared to IRAS for strata factory units leased in THIS building in the stated quarter (J-SPACE). It is the building's figure across its leases, not any one unit's rent; a unit's floor, size and fit-out move it. '*' quarters (too few leases) are absent, not zero.

Source: JTC J-SPACE, rentals of strata-titled multiple-user factories.

Strata factory space on Playfair Road

Street level · 2026Q3
25th pct
—
— psm
Median
$2.51
$27.05 psm
75th pct
—
— psm

S$ per sq ft per month (median only published) · median -11.8% on a year earlier

2023Q4 · $25.12 psm2026Q3 · $27.05 psm median

This is the MEDIAN of JTC-published rents across leases on this street in the stated quarter, not the asking or contracted rent of any particular unit. Streets with too few leases are suppressed by JTC and appear as no value -- suppressed is not zero.

Source: JTC J-SPACE, rental of industrial space by street.

6

Market context around Noel Building

Key takeawayBrokers' industrial figures for Singapore as a whole — a broker's market figure, not this building's rent.
CBRE, 2Q 2026 (island-wide)
  • Factory (ground floor): Rent S$1.81 psf/mth
  • Factory (upper floor): Rent S$1.41 psf/mth
  • Prime logistics: Rent S$1.87 psf/mth · Capital value S$245 psf · Net yield 6.5%
  • Warehouse (ground floor): Rent S$1.91 psf/mth
  • Warehouse (upper floor): Rent S$1.39 psf/mth
Singapore Figures Q2 2026
Cushman & Wakefield, 2Q 2026 (island-wide)
  • Factory - Ground Floor: Rent S$1.79 psf/mth
  • Factory - Upper Floor: Rent S$1.57 psf/mth
  • High-Tech: Rent S$3.56 psf/mth
  • Prime Logistics - Ground Floor: Rent S$1.92 psf/mth
  • Prime Logistics - Upper Floor: Rent S$1.74 psf/mth
  • Warehouse - Ground Floor: Rent S$1.81 psf/mth
  • Warehouse - Upper Floor: Rent S$1.49 psf/mth
Singapore Industrial MarketBeat Q2 2026

Official series (JTC, 2026Q3): Multiple-User Factory occupancy (island-wide) 90.3% (-0.7 pp on the year) · Single-User Factory occupancy (island-wide) 89.1% (0 pp on the year) · Warehouse occupancy (island-wide) 89.7% (+0.1 pp on the year).

Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.

7

How fast units move at Noel Building

Key takeawayBased on listings we track, as of our last check on 28 Aug 2026: 3 units for rent; 41 units for sale.

Rent: between 6 Aug 2026 and 28 Aug 2026, 1 new listing appeared and 1 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

Sale: between 6 Aug 2026 and 28 Aug 2026, 23 new listings appeared and 4 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.

8

What's been approved at Noel Building?

Key takeawayURA has approved 4 changes of use at Noel Building since 2000, most recently in 2022, and refused 1. This is the building's planning history, not today's approved use of any unit: confirm a unit's approved use with URA before signing.
  1. 28 Apr 2022ApprovedFloor 1
    Change of use to car polishing & waxing

    Proposed change of use of unit #01-XX to car polishing & waxing

  2. 10 Aug 2021RenewedFloor 1
    Continued use as fitness centre

    Continued use of part 1st storey warehouse unit #01-XX as fitness centre

  3. 29 Apr 2021RenewedFloor 1
    Continued use as fitness centre

    Continued use of part 1st storey warehouse unit #01-XX as fitness centre

  4. 31 Jul 2019RenewedFloor 1
    Continued use as fitness centre

    Continued use of part 1st storey warehouse unit #01-XX as fitness centre

  5. 31 Jul 2018RenewedFloor 1
    Continued use as fitness centre

    Continued use of part 1st storey warehouse unit #01-XX as fitness centre

  6. 24 Jul 2017RenewedFloor 1
    Continued use as fitness centre

    Continued use of part 1st storey warehouse unit #01-XX as fitness centre

  7. 13 Jul 2016ApprovedFloor 1
    Change of use to fitness centre

    Retention of use of part 1st storey warehouse unit #01-XX as fitness centre

  8. 7 Dec 2015RefusedFloor 1
    Change of use to fitness centre

    Change of use of 1st storey units #01-XX of noel building to fitness centre

  9. 1 Apr 2014ApprovedFloor 3
    Change of use to industrial training

    Change of use of the 3rd storey factory unit #03-XX of the existing 8-storey light industry flatted factory to industrial training

  10. 6 Feb 2001ApprovedFloor 8
    Change of use: canteen → warehouse

    Change of use of unit #08-XX from canteen to warehouse

Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).

9

How does Playfair Road price?

Key takeawayPlayfair Road's current JTC street rent is S$27.05 psm/month (2026Q3), which against the street's strata sale median works out to an indicative gross yield of 3.1% (2.8% net of property tax).
Strata sales on the street (5y)
21
Street median PSF (strata)
$859
Indicative street yield
3.1% gross
2.8% net of property tax

An INDICATIVE street-level yield, not a yield for any particular unit: the current-quarter JTC street rent divided by the street's strata sale PSF median.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Street figures cover strata deals only — land and strata PSF are not comparable.

10

What is available at Noel Building right now?

Key takeaway44 units are currently listed at Noel Building — 41 for sale and 3 for rent. One row per unit; several agents often market the same unit.

For sale (41)

  • Food Point @ Tai SengS$4.41M · 1,959 sqft
  • Food Point @ Tai SengS$3.16M · 1,690 sqft
  • Food Point @ Tai SengS$4.38M · 1,948 sqft
  • Food Point @ Tai SengS$3.97M · 1,689 sqft

For rent (3)

  • Food Point @ Tai Seng2 agentsS$8k/mo · 1,700 sqft
  • Food Point @ Tai Seng2 agentsS$8k/mo · 1,754 sqft
  • Food Point @ Tai Seng2 agentsS$8k/mo · 1,668 sqft

Browse every listing at this building →

11

What is near Noel Building?

Key takeawayThe nearest MRT/LRT is Tai Seng MRT, about 197 m away.

Getting around

Amenities nearby

Grantral Mall Macpherson · 121 mTai Seng MRT Exit B · 157 mWinnie Medical Centre · 238 mEducational Institution · 276 mBusiness Park · 572 mBlk 80 Circuit Road · 717 m

Straight-line distances. Source: PropKaki amenities data.

12

Getting there and parking at Noel Building

Key takeawayThe nearest station is Tai Seng (CC11), 157 m away — a busy station, with about 45,000 taps in and out on an average weekday. 19 public car parks are within 500 m; the cheapest URA season parking nearby is S$90 a month.
Foot traffic: busier than 97% of industrial buildings

nearest MRT/LRT Tai Seng (CC11) 157 m, about 45,000 taps a weekday; 2 more stations within 1 km; bus stops within 400 m: 7, about 16,000 taps a weekday; Toa Payoh: 53,749 resident workers (Census 2020, by workplace); about 38,000 residents within 1 km (June 2026). Ranked against 8,225 industrial buildings by PropKaki's model: a relative score, not a footfall count.

A relative score from PropKaki's model (station and bus taps nearby, workers and residents around), not a count of people.

Stations within 1 km

  • Tai Seng (CC11)157 m · about 45,000 weekday taps
  • Mattar (DT25)905 m · 9,848 weekday taps
  • MacPherson (CC10 / DT26)906 m · about 39,000 weekday taps

Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Noel Building. Transfers between lines don't tap, so interchanges read low.

Bus

7 bus stops within 400 m, with about 16,000 boardings and alightings on an average weekday.

Public car parks within 500 m

  • Irving Rd (URA)154 m
    S$0.60 per half-hour at midday on a weekday · 6 car lots
  • Burn Rd (URA)180 m
    S$0.60 per half-hour at midday on a weekday · 20 car lots
  • Irving Place (URA)200 m
    S$0.60 per half-hour at midday on a weekday · 11 car lots
  • Kampong Ampat Industri Al Estate (URA)219 m
    season S$90/month
  • Blk 81/82 Macpherson Lane (HDB)237 m
    S$0.60 per half-hour at midday on a weekday

HDB season (car): Tier 1 $80/month (a resident's or registered HDB shop/industrial tenant's first car); Tier 2 (other cars, non-residents) $90 Rest of Island, $150 Designated Area, $165 Restricted Zone (surface). Which zone this car park is in is not published as data.

Public car parks only, by straight-line distance, with the operator's published rates. Noel Building's own car park, if it has one, and its charges are not in the open data.

13

Who's registered at Noel Building?

Key takeaway9 live companies (and LLPs and branches; sole proprietors are not counted) list Noel Building as their registered address. These are registered businesses, not who occupies the space.
  • Wholesale and retail trade
    3
  • Professional, scientific and technical services
    3
  • Manufacturing
    1
  • Education
    1
  • Arts, entertainment and recreation
    1
  • Information and communications
    0
  • Construction
    0
  • Accommodation and food services
    0
  • Transportation and storage
    0
  • Administrative and support services
    0

Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.

14

What does industrial space rent for on this street?

Key takeawayJTC's street-level record shows a median of S$18.61 psm/month — an all-time median from 2000 onwards, not a current rent.
Street rent, median
S$18.61 psm/mo
Observed range
S$8.61 – S$31.58
Pipeline on this street
4 projects · earliest TOP 2027

JTC street medians span 2000 to today and are an all-time level, not today's asking rent; the forward pipeline is a forecast, not committed completions.

15

Frequently asked questions about Noel Building

Where is Noel Building?⌄

Noel Building is at 50 Playfair Road, Singapore 367995, in the Toa Payoh planning area.

What is Noel Building zoned as?⌄

Noel Building is zoned Business 1 - White under the URA Master Plan, with a gross plot ratio of 3.5.

What is the tenure of Noel Building?⌄

Noel Building is freehold.

What have units at Noel Building sold for?⌄

Across 25 recorded transactions, the median is S$393 psf. The latest was in April 2015.

What does industrial space near Noel Building rent for?⌄

JTC's rental returns for Playfair Road put the median at about S$1.73 psf per month. That is a street-level figure from undated snapshots covering all industrial space on Playfair Road, not a rent quoted for Noel Building itself.

What is the nearest MRT station to Noel Building?⌄

Tai Seng MRT is the closest, 197 m away (about a 3-minute walk).

How many businesses are registered at Noel Building?⌄

12 businesses are currently registered at this address with ACRA. That counts registered addresses, not physical occupiers.

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