Paramount Shopping Centre
Paramount Shopping Centre is a commercial building in District 15 · Marine Parade, on land zoned HOTEL under the URA Master Plan. It is freehold. 137 transactions are on record since 1995, most recently in Nov 2010. 6 units are currently listed for sale or rent. ACRA records 29 live company registrations at this address.
What are the key facts about Paramount Shopping Centre?
- Asset class
- Commercial
- Land-use zone
- HOTEL
- Gross plot ratio
- Subject to Evaluation
- Tenure
- Freehold
- District / Area
- District 15 · Marine Parade
- Address
- 30 East Coast Road
- Land area
- 9,539 sqm
- Transactions on record
- 137 (records start 1995)
- Live listings
- 6
- ACRA registrations
- 29
About Paramount Shopping Centre
Paramount Shopping Centre is a commercial building in Marine Parade (District 15). It is located along East Coast Road, Singapore 428751.
Under the URA Master Plan it sits on land zoned hotel.
The site is freehold. It occupies roughly 9,539 sqm of land.
137 transactions have been recorded here, at a median of S$1,464 psf. The most recent was in November 2010.
29 businesses are currently registered at this address with ACRA.
The nearest MRT is Marine Parade MRT, 264 m away (about a 4-minute walk). The closest bus stop (Roxy Sq) is 76 m away (about a 1-minute walk).
What is Paramount Shopping Centre zoned as?
- Land-use zone
- HOTEL
- Gross plot ratio
- Subject to Evaluation
URA has not published a fixed plot ratio for this site — the Master Plan records "EVA" (Subject to Evaluation), meaning intensity is decided case by case on application. Do not quote a plot ratio, and do not compute buildable GFA from it.
What has Paramount Shopping Centre sold for?
| Date | Use | Price | Area | PSF |
|---|---|---|---|---|
| Nov 2010 | Retail | S$603k | 312 sqft | $1,932 |
| Nov 2010 | Retail | S$560k | 366 sqft | $1,530 |
| Nov 2010 | Retail | S$530k | 377 sqft | $1,408 |
| Nov 2010 | Retail | S$617k | 420 sqft | $1,471 |
| Nov 2010 | Retail | S$614k | 323 sqft | $1,900 |
| Nov 2010 | Retail | S$553k | 377 sqft | $1,469 |
| Nov 2010 | Retail | S$588k | 312 sqft | $1,883 |
| Nov 2010 | Retail | S$884k | 474 sqft | $1,867 |
| Nov 2010 | Retail | S$588k | 323 sqft | $1,819 |
| Nov 2010 | Retail | S$614k | 323 sqft | $1,900 |
URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like.
How does East Coast Road price?
Street figures cover strata deals only — land and strata PSF are not comparable.
What do commercial rents run near Paramount Shopping Centre?
Indicative area yield — District 15 retail
An INDICATIVE AREA yield for District 15 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.
Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.
Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.
Retail rents — District 15 ($ psm/month, 2026Q2)
| Floor level · size band | 25th pct | Median | 75th pct |
|---|---|---|---|
| Level 1 · 30 & Below | $60.00 | $91.67 | $123.00 |
| B1 & Below · 30 & Below | $75.81 | $109.64 | $243.47 |
| Level 2 & 3 · 30 & Below | $68.24 | $125.48 | $215.03 |
| Level 4 & Above · >30 - 100 | $50.75 | $55.22 | $59.76 |
| Level 1 · >30 - 100 | $89.55 | $111.66 | $176.50 |
| Level 2 & 3 · >30 - 100 | $74.56 | $115.04 | $179.95 |
| B1 & Below · >30 - 100 | $96.86 | $112.98 | $285.03 |
| Level 1 · >100 - 300 | $100.81 | $136.47 | $176.70 |
URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.
What is available at Paramount Shopping Centre right now?
For sale (1)
- Pair of East Coast Shophouses | Rebuild Potential | Freehold!S$8.00M · 3,952 sqft
For rent (5)
- Katong VS$9k/mo · 803 sqft
- Beauty Salon for takeover in Katong2 agentsS$4k/mo · 361 sqft
- Katong VS$4k/mo · 361 sqft
- Katong VS$13k/mo · 1,104 sqft
What is near Paramount Shopping Centre?
Getting around
- Marine Parade MRT264 m · ~4 min
Amenities nearby
Competing premises nearby
Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.
Straight-line distances. Source: PropKaki amenities data.
How many companies are registered at Paramount Shopping Centre?
- Live registrations
- 29
- Registered last 3 years
- 3
- Most common type
- Local Company
Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.
Frequently asked questions about Paramount Shopping Centre
Where is Paramount Shopping Centre?⌄
Paramount Shopping Centre is at 30 East Coast Road, Singapore 428751, in the Marine Parade planning area.
What is Paramount Shopping Centre zoned as?⌄
Paramount Shopping Centre sits on land zoned hotel under the URA Master Plan.
What is the tenure of Paramount Shopping Centre?⌄
Paramount Shopping Centre is freehold.
What have units at Paramount Shopping Centre sold for?⌄
Across 137 recorded transactions, the median price is S$1,464 psf. The latest was in November 2010.
What is the nearest MRT station to Paramount Shopping Centre?⌄
Marine Parade MRT is the closest, 264 m away (about a 4-minute walk).
How many businesses are registered at Paramount Shopping Centre?⌄
29 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.
The facts are here — now get the verdict on Paramount Shopping Centre.
Ask what a unit here would fetch, what the zone allows, or how it compares.
PropKakiHere's the building's zone, its recorded deals and every live unit — and where the asking prices sit against them.