CommercialHOTELFreeholdDistrict 15 · Marine Parade

Paramount Shopping Centre

Reviewed by Nathan TangUpdated 8 November 2026Data through Nov 2010

Quick Summary

Paramount Shopping Centre is a commercial building in District 15 · Marine Parade, on land zoned HOTEL under the URA Master Plan. It is freehold. 137 transactions are on record since 1995, at a median S$1,464 psf, most recently in Nov 2010. 6 units are currently listed for sale or rent. ACRA records 19 live company registrations at this address.

The facts are here — now get the verdict on Paramount Shopping Centre.

Ask PropKaki

What are the key facts about Paramount Shopping Centre?

Key takeawayParamount Shopping Centre is a commercial building in District 15 · Marine Parade, zoned HOTEL, held freehold.

Asset class: Commercial
Land-use zone: HOTEL
Gross plot ratio: Subject to Evaluation
Tenure: Freehold
District / Area: District 15 · Marine Parade
Address: 30 East Coast Road
Land area: 9,539 sqm
Completed: Not on record
Storeys: Not on record
Submarket: City Fringe
Units with a recorded sale: At least 104
Listed as: Mall Shop
Transactions on record: 137 (records start 1995)
Live listings: 6
ACRA registrations: 19

About Paramount Shopping Centre

Paramount Shopping Centre is a commercial building in Marine Parade (District 15). It is located along East Coast Road, Singapore 428751.

Under the URA Master Plan it sits on land zoned hotel.

The site is freehold. It occupies roughly 9,539 sqm of land.

137 transactions have been recorded here, at a median of S$1,464 psf. The most recent was in November 2010.

29 businesses are currently registered at this address with ACRA.

The nearest MRT is Marine Parade MRT, 264 m away (about a 4-minute walk). The closest bus stop (Roxy Sq) is 76 m away (about a 1-minute walk).

What is Paramount Shopping Centre zoned as?

Key takeawayParamount Shopping Centre sits on land zoned HOTEL.

Land-use zone: HOTEL
Gross plot ratio: Subject to Evaluation

URA has not published a fixed plot ratio for this site — the Master Plan records "EVA" (Subject to Evaluation), meaning intensity is decided case by case on application. Do not quote a plot ratio, and do not compute buildable GFA from it.

Run the full zoning report for this building →

What has Paramount Shopping Centre sold for?

Key takeawayAcross 137 recorded transactions since 1995, the median price is about S$521k, most recently in Nov 2010.

Date	Use	Price	Area	PSF
Nov 2010	Retail	S$407k	258 sqft	$1,577
Nov 2010	Retail	S$507k	377 sqft	$1,347
Nov 2010	Office	S$390k	258 sqft	$1,511
Nov 2010	Retail	S$407k	258 sqft	$1,577
Nov 2010	Office	S$553k	377 sqft	$1,469
Nov 2010	Retail	S$790k	431 sqft	$1,835
Nov 2010	Retail	S$790k	527 sqft	$1,497
Nov 2010	Retail	S$588k	323 sqft	$1,819
Nov 2010	Retail	S$390k	258 sqft	$1,511
Nov 2010	Retail	S$530k	377 sqft	$1,408

URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter

What does space at Paramount Shopping Centre rent for?

Key takeawayNo rent is published for Paramount Shopping Centre itself. On its street, East Coast Road, office space rented at a median of $5.95 psf a month in 2026Q2, with the middle half of leases between $5.54 and $6.36. That is not this building's own rent, and never a quote for a particular unit.

Office space on East Coast Road

Street level · 2026Q2

25th pct

$5.54

$59.60 psm

Median

$5.95

$64.09 psm

75th pct

$6.36

$68.48 psm

S$ per sq ft per month · median +3.3% on a year earlier

2023Q3 · $60.00 psm2026Q2 · $64.09 psm median

URA's percentiles of OFFICE rents across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. URA publishes a median only where the street has at least 2 office buildings and 3 contracts that quarter (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space on East Coast Road

Street level · 2026Q3

25th pct

$6.12

$65.83 psm

Median

$7.27

$78.30 psm

75th pct

$8.89

$95.67 psm

S$ per sq ft per month · median -0.8% on a year earlier

2023Q4 · $104.91 psm2026Q3 · $78.30 psm median

URA's percentiles of RETAIL rents (shop, F&B, entertainment, health & fitness) across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. Retail rent swings with floor and frontage, so the spread matters as much as the median. A median needs at least 2 buildings and 3 contracts (percentiles need 4); a blank means below that threshold, not zero.

Source: URA rental statistics by street (IRAS-stamped contracts).

Retail space — District 15 retail

Region band · 2026Q3

25th pct

$7.55

$81.29 psm

Median

$9.14

$98.41 psm

75th pct

$14.01

$150.81 psm

S$ per sq ft per month

A REGION BAND — URA's grid for the whole district or location, not this street or building. Say "across <district/location>, …", never that this building rents for it. The middle of URA's retail grid for District 15 across every floor and size band — a ground-floor shop and an upper-floor unit sit at very different points in it.

Source: URA REALIS retail rental analysis (district × floor × size grid).

Market context around Paramount Shopping Centre

Key takeawayBrokers' retail figures for this part of Singapore — a broker's market figure, not this building's rent.

CBRE, 2Q 2026 (island-wide)

Islandwide: Rent S$28.15 psf/mth

Singapore Figures Q2 2026

Cushman & Wakefield, 2Q 2026

Other City Areas: Rent S$21.21 psf/mth · Vacancy 7.4% (1Q 2026) · Planned / under construction 0.73m sq ft

Singapore Retail MarketBeat Q2 2026

Official series (URA, 2026Q3): Retail vacancy rate (Whole Island) 6.5 (-0.4 pp on the year) · Retail rental index (Central Region) 81.2 (+1.4% on the year).

Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.

How fast units move at Paramount Shopping Centre

Key takeawayBased on listings we track, as of our last check on 28 Aug 2026: 5 units for rent; 1 unit for sale.

Rent: between 6 Aug 2026 and 28 Aug 2026, 1 new listing appeared and 1 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

Sale: between 6 Aug 2026 and 28 Aug 2026, 0 new listings appeared and 0 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.

One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.

What's been approved at Paramount Shopping Centre?

Key takeawayURA has approved 40 changes of use at Paramount Shopping Centre since 2000, most recently in 2024, and refused 2. This is the building's planning history, not today's approved use of any unit: confirm a unit's approved use with URA before signing.

4 Dec 2024ApprovedFloor 1
Change of use to restaurant
Proposed change of use of unit #01-XX of katong v to restaurant
22 Apr 2024ApprovedFloor 3
Change of use: commercial school → medical clinic
Proposed change of use of #03-XX katong v mall from commercial school to medical clinic
1 Feb 2023ApprovedFloor 2
Change of use: shop → gym/fitness centre
Proposed change of use of unit #02-XX from shop to gym/fitness centre
16 Aug 2022ApprovedFloor 2
Change of use to commercial school
Change of use of #02-XX and #02-XX of village hotel katong to commercial school
26 May 2022ApprovedFloor 1
Change of use to restaurant
Proposed change of use of #01-XX to restaurant
17 Nov 2021Agency worksFloor 3
Change of use to commercial school
Lodgment for proposed use of units #03-XX & #03-XX to commercial school
7 Jul 2021RefusedFloor 2
Change of use to massage establishment
Proposed change of use of #02-XX to massage establishment
24 Apr 2021ApprovedFloor 3
Change of use to gym/fitness centre
Proposed change of use of unit #03-XX to gym/fitness centre - village hotel katong
20 Aug 2018ApprovedFloor 3
Change of use to commercial school
Proposed change of use of units #03-XX & #03-XX to commercial school on lot 06073n mk26 at 30 east coast road – village hotel katong (marine parade planning area)
18 Jun 2018ApprovedFloor 2
Change of use to commercial school
Proposed change of use of units #02-XX & #02-XX to commercial school on lot 06073n mk26 at 30 east coast road – village hotel katong (marine parade planning area)
12 Jan 2018RefusedFloor 2
Change of use to massage establishment
Proposed change of use of shop unit #02-XX to massage establishment on lot 06073n mk 26 at 30 east coast road – village hotel katong (marine parade planning area)
7 Dec 2017ApprovedFloor 3
Change of use to commercial school
Proposed change of use of units #03-XX and #03-XX to commercial school at village hotel katong

32 earlier change-of-use and A&A decisions are on record since 2000.

Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).

How does East Coast Road price?

Key takeawayAcross 21 strata sales on East Coast Road in the last 5 years, the median is $2,596 psf.

Strata sales on the street (5y)

Street median PSF (strata)

$2,596

Street figures cover strata deals only — land and strata PSF are not comparable.

What do commercial rents run near Paramount Shopping Centre?

Key takeawayURA publishes contracted-rent percentile grids quarterly (latest: 2026Q3) — the benchmark evidence an asking rent should be weighed against.

Indicative area yield — District 15 retail

Gross yield (area)

3.7%

3.3% net of property tax

Rent side (median of bands)

$98.41 psm/mo

2026Q3

Price side (strata, 5y)

$2,956 psf

85 sales

An INDICATIVE AREA yield for District 15 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.

Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Retail rents — District 15 ($ psm/month, 2026Q3)

Floor level · size band	25th pct	Median	75th pct
B1 & Below · 30 & Below	$121.08	$139.73	$241.82
Level 1 · 30 & Below	$69.23	$85.38	$86.21
Level 2 & 3 · 30 & Below	$47.87	$67.50	$87.18
Level 1 · >30 - 100	$73.94	$87.91	$101.01
Level 2 & 3 · >30 - 100	$57.08	$76.47	$184.13
B1 & Below · >30 - 100	$88.64	$163.41	$259.82
Level 2 & 3 · >100 - 300	$93.30	$107.29	$126.41
Level 1 · >100 - 300	$69.67	$89.53	$113.56

URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.

What is available at Paramount Shopping Centre right now?

Key takeaway6 units are currently listed at Paramount Shopping Centre — 1 for sale and 5 for rent. One row per unit; several agents often market the same unit.

For sale (1)

Pair of East Coast Shophouses | Rebuild Potential | Freehold!S$8.00M · 3,952 sqft

For rent (5)

Katong VS$11k/mo · 953 sqft
Katong V2 agentsS$13k/mo · 1,104 sqft
Katong VS$13k/mo · 1,100 sqft
Katong V2 agentsS$4k/mo · 361 sqft

Browse every listing at this building →

What is near Paramount Shopping Centre?

Key takeawayThe nearest MRT/LRT is Marine Parade MRT, about 264 m away — and 3 competing retail premisess operate nearby.

Getting around

Marine Parade MRT264 m · ~4 min

Amenities nearby

Hotel · 0 mRoxy Sq · 76 mPlace Of Worship · 177 mInternational Medical Clinic · 221 mMarine Parade MRT Exit 2 · 233 mEducational Institution · 235 mHaig Walk (Geylang Rd-Dunman Rd) · 389 mJoo Chiat Community Club · 430 mMarine Parade Polyclinic · 556 mParkway East Hospital · 1.4 km

Competing premises nearby

Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.

Katong V · 21 mNTUC Fairprice Co-operative Ltd · 26 mBlk 84 Marine Parade Central · 416 m

Straight-line distances. Source: PropKaki amenities data.

Getting there and parking at Paramount Shopping Centre

Key takeawayThe nearest station is Marine Parade (TE26), 232 m away — a moderately busy station, with about 23,000 taps in and out on an average weekday. 11 public car parks are within 500 m; the cheapest URA season parking nearby is S$90 a month.

Foot traffic: busier than 36% of retail buildings

nearest MRT/LRT Marine Parade (TE26) 232 m, about 23,000 taps a weekday; 1 more station within 1 km; bus stops within 400 m: 12, about 32,000 taps a weekday; Marine Parade: 12,786 resident workers (Census 2020, by workplace); about 35,000 residents within 1 km (June 2026); 2 other malls within 1 km. Ranked against 12,856 retail buildings by PropKaki's model: a relative score, not a footfall count.

A relative score from PropKaki's model (station and bus taps nearby, workers and residents around, and competing malls), not a count of people.

Stations within 1 km

Marine Parade (TE26)232 m · about 23,000 weekday taps
Tanjong Katong (TE25)700 m · 6,135 weekday taps

Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Paramount Shopping Centre. Transfers between lines don't tap, so interchanges read low.

Bus

12 bus stops within 400 m, with about 32,000 boardings and alightings on an average weekday.

Public car parks within 500 m

Joo Chiat Area (Haig R Oad-Telok Kurau Road) (URA)53 m
season S$90/month
East Coast Rd (Haig Rd - Telok Kurau Rd) (URA)55 m
S$0.60 per half-hour at midday on a weekday · 63 car lots
Ean Kiam Place (URA)166 m
S$0.60 per half-hour at midday on a weekday · 26 car lots
Ceylon Rd (URA)181 m
S$0.60 per half-hour at midday on a weekday · 11 car lots
Marshall Rd (URA)226 m
S$0.60 per half-hour at midday on a weekday · 37 car lots

Public car parks only, by straight-line distance, with the operator's published rates. Paramount Shopping Centre's own car park, if it has one, and its charges are not in the open data.

Who's registered at Paramount Shopping Centre?

Key takeaway19 live companies (and LLPs and branches; sole proprietors are not counted) list Paramount Shopping Centre as their registered address. These are registered businesses, not who occupies the space.

Accommodation and food services
5
Other services
4
Arts, entertainment and recreation
3
Health and social services
3
Construction
1
Administrative and support services
1
Information and communications
1
Education
1
Wholesale and retail trade
0
Financial and insurance
0

Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.

Frequently asked questions about Paramount Shopping Centre

Where is Paramount Shopping Centre?⌄

Paramount Shopping Centre is at 30 East Coast Road, Singapore 428751, in the Marine Parade planning area.

What is Paramount Shopping Centre zoned as?⌄

Paramount Shopping Centre sits on land zoned hotel under the URA Master Plan.

What is the tenure of Paramount Shopping Centre?⌄

Paramount Shopping Centre is freehold.

What have units at Paramount Shopping Centre sold for?⌄

Across 137 recorded transactions, the median price is S$1,464 psf. The latest was in November 2010.

What is the nearest MRT station to Paramount Shopping Centre?⌄

Marine Parade MRT is the closest, 264 m away (about a 4-minute walk).

How many businesses are registered at Paramount Shopping Centre?⌄

29 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.

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Read the figures right

Year of completion is not on record for this building. Building age cannot be stated.

Submarket: PropKaki's own map from URA's planning subzones (CBD core, City Hall / Bugis, Orchard, city fringe, regional centres, suburban). Brokers draw these lines differently.

Changes of use: URA planning approvals recorded at this building since 2000 (any unit; renewals of a temporary permission not counted). History only — Past approvals are not today's approved use; check with URA's approved-use enquiry before signing. Never say a use is allowed, permitted or approved for a unit, and never say a use would be approved.

Station taps: average weekday fare-card taps in and out at the nearest MRT/LRT station (LTA DataMall). People passing the station's gates, not people visiting this building.

Season parking: the cheapest URA car season rate (commercial ticket) at a public car park within 500 m, per month. HDB's season rates depend on a zone we don't have, so they are shown as HDB's tiers.

Foot-traffic score: PropKaki's relative score from nearby MRT and bus taps, workers and residents around (and, for retail, competing malls), ranked against buildings of the same kind. A percentile, not a count of people.

Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.

Unbuilt GFA cannot be computed here — it needs BCA built-GFA, which covers about 5% of commercial buildings and no industrial ones. Zoning and plot ratio are on record; headroom is not.

Reviewed by Nathan Tang

Nathan Tang has over 10 years of property experience across condominiums, HDB flats and commercial property, specialising in property research and finance.

Figures draw on URA and JTC records, URA Master Plan zoning, ACRA registrations and live commercial-portal listings; building facts from PropKaki's submarket map, URA planning decisions, URA car park data (URA Data Service), LTA DataMall passenger volumes, PropKaki's foot-traffic model — see our methodology. Last updated 8 November 2026. For general information, not financial advice.

Getting there and parking: LTA DataMall passenger volumes and car parks, URA Data Service car park rates, HDB and JTC car park information (data.gov.sg) and HDB's published parking charges, Census of Population 2020 and the Singapore Department of Statistics' June 2026 resident population (Singapore Open Data Licence). The foot-traffic score is PropKaki's own relative model, not a count.

Market context: figures cited from CBRE Research (Singapore Figures) and Cushman & Wakefield (Singapore MarketBeat), each with its quarter and report; flexible-workspace centres from the operators' public location lists; collective sales from marketing agents' announcements and news reports, each linked.

Rents: URA rental statistics for office and retail space by street (IRAS-stamped contracts), JTC J-SPACE rentals by building and by street, JTC price tenders, and URA REALIS rental grids. SLA tender results and JTC posted land rents are held for state and JTC land.