Kreta Ayer Conservation Area
Kreta Ayer Conservation Area is a commercial building in District 1 · Outram, on land zoned COMMERCIAL under the URA Master Plan. It is leasehold with roughly 68 years remaining. 1 transaction is on record since 1995, most recently in Aug 2006. ACRA records 4 live company registrations at this address.
What are the key facts about Kreta Ayer Conservation Area?
- Asset class
- Commercial
- Land-use zone
- COMMERCIAL
- Gross plot ratio
- Subject to Evaluation
- Tenure
- Leasehold
- District / Area
- District 1 · Outram
- Address
- 44 Pagoda Street
- Land area
- —
- Completed
- Not on record
- Storeys
- 3 (© OpenStreetMap contributors)
- Submarket
- City Fringe
- Transactions on record
- 1 (records start 1995)
- Live listings
- None
- ACRA registrations
- 4
About Kreta Ayer Conservation Area
Kreta Ayer Conservation Area is a commercial conservation area in Outram (District 01). It is located along Pagoda Street, Singapore 059203.
Under the URA Master Plan it sits on land zoned commercial. The site falls within a conservation area, so external alterations are subject to URA conservation guidelines. It lies inside the Central Area.
The site is leasehold, with about 68 years remaining on the lease.
1 transaction has been recorded here, at a median of S$2,214 psf. The most recent was in August 2006.
6 businesses are currently registered at this address with ACRA.
The nearest MRT is Chinatown MRT, 108 m away (about a 2-minute walk). The closest bus stop (Opp Chinatown Stn) is 115 m away (about a 2-minute walk).
What is Kreta Ayer Conservation Area zoned as?
- Land-use zone
- COMMERCIAL
- Gross plot ratio
- Subject to Evaluation
- Conservation area
- Chinatown (Kreta Ayer)
- Conserved building
- Yes
- Urban design area
- Udga
- Central Area
- Yes
URA has not published a fixed plot ratio for this site — the Master Plan records "EVA" (Subject to Evaluation), meaning intensity is decided case by case on application. Do not quote a plot ratio, and do not compute buildable GFA from it.
What has Kreta Ayer Conservation Area sold for?
| Date | Use | Price | Area | PSF |
|---|---|---|---|---|
| Aug 2006 | Shop House | S$3.07M | 1,386 sqft | $2,214 |
URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter
What does space at Kreta Ayer Conservation Area rent for?
Retail space — District 1 retail
Region band · 2026Q3S$ per sq ft per month
A REGION BAND — URA's grid for the whole district or location, not this street or building. Say "across <district/location>, …", never that this building rents for it. The middle of URA's retail grid for District 1 across every floor and size band — a ground-floor shop and an upper-floor unit sit at very different points in it.
Source: URA REALIS retail rental analysis (district × floor × size grid).
Market context around Kreta Ayer Conservation Area
- Other City Areas: Rent S$21.21 psf/mth · Vacancy 7.4% (1Q 2026) · Planned / under construction 0.73m sq ft
Official series (URA, 2026Q3): Retail vacancy rate (Whole Island) 6.5 (-0.4 pp on the year) · Retail rental index (Central Region) 81.2 (+1.4% on the year).
Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.
What's been approved at Kreta Ayer Conservation Area?
No new bars, pubs, nightclubs or karaoke lounges (a Historic Conservation Area).
Per URA's Use of Buildings in Conservation Areas. A planning guideline for the area, not a decision on any unit; it applies to new eating houses and bars, not to one already approved.
- 14 Dec 2023RenewedContinued use as massage establishment
Continued use at the 3rd storey unit of the conserved 3-storey shophouse ts06 on lot 00439n at 44 pagoda street as massage establishment (chinatown (kreta ayer) conservation area)
- 12 Jan 2021RenewedContinued use as massage establishment
Continued use at the 3rd storey unit of the 3-storey building ts06 on lot 00439n at 44 pagoda street as massage establishment (chinatown (kreta ayer) conservation area)
- 10 Jan 2020RenewedContinued use as massage establishment
Continued use at the 3rd storey unit of the 3-storey building ts06 on lot 00439n at 44 pagoda street as massage establishment (chinatown (kreta ayer) conservation area)
- 11 Jan 2019RenewedContinued use as massage establishment
Continued use at the 3rd storey unit of the 3-storey building ts06 on lot 00439n at 44 pagoda street as massage establishment (chinatown (kreta ayer) conservation area)
- 15 Jan 2018RenewedContinued use as massage establishment
Continued use at the 3rd storey unit of the 3-storey building ts06 on lot 00439n at 44 pagoda street as massage establishment (chinatown (kreta ayer) conservation area)
- 10 Jan 2017RenewedContinued use as massage establishment
Continued use at the 3rd storey unit of the 3-storey building ts06 on lot 00439n at 44 pagoda street as massage establishment (chinatown (kreta ayer) conservation area)
- 27 Mar 2016RenewedContinued use as health centre
Continued use at the 3rd storey unit of the 3-storey building ts06 on lot 00439n at 44 pagoda street as health centre (chinatown (kreta ayer) conservation area)
- 22 Jan 2015RenewedContinued use as health centre
Continued use at the 3rd storey unit of the 3-storey building ts06 on lot 00439n at 44 pagoda street as health centre (chinatown (kreta ayer) conservation area)
- 17 Jan 2014RenewedContinued use as health centre
Continued use at the 3rd storey unit of the 3-storey building ts06 on lot 00439n at 44b pagoda street as health centre (chinatown (kreta ayer) conservation area)
- 9 Jan 2012RenewedContinued use as health centre
Continued use of the 3rd storey at 44b pagoda street as health centre.
- 21 Jan 2010RenewedContinued use as health centre
Continued use ofthe 3rd storey as health centre on lot 00439n ts06 at 44b pagoda street (chinatown (kreta ayer))
- 29 Jan 2009RenewedContinued use as health centre ts06
Continued use ofthe 3rd storey as health centre ts06 on lot 00439n at 44b pagoda street (chinatown (kreta ayer))
2 earlier change-of-use and A&A decisions are on record since 2000.
Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).
What do commercial rents run near Kreta Ayer Conservation Area?
Indicative area yield — District 1 retail
An INDICATIVE AREA yield for District 1 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.
Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.
Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.
Retail rents — District 1 ($ psm/month, 2026Q3)
| Floor level · size band | 25th pct | Median | 75th pct |
|---|---|---|---|
| Level 2 & 3 · 30 & Below | $82.69 | $99.35 | $120.39 |
| Level 1 · 30 & Below | $172.73 | $245.52 | $332.57 |
| B1 & Below · 30 & Below | $87.33 | $172.91 | $321.72 |
| Level 2 & 3 · >30 - 100 | $77.43 | $95.09 | $183.52 |
| Level 1 · >30 - 100 | $106.77 | $168.33 | $217.05 |
| B1 & Below · >30 - 100 | $117.40 | $198.29 | $365.38 |
| Level 1 · >100 - 300 | $115.69 | $148.57 | $187.43 |
| B1 & Below · >100 - 300 | $148.73 | $233.33 | $396.56 |
Office rents — Central Area ($ psm/month, 2026Q3)
| Building class · size band | 25th pct | Median | 75th pct |
|---|---|---|---|
| Category 2 · 100 & Below | $54.65 | $69.39 | $88.80 |
| Category 1 · 100 & Below | $103.62 | $122.24 | $132.43 |
| Category 1 · >100 - 200 | $116.28 | $126.99 | $148.35 |
| Category 2 · >100 - 200 | $65.57 | $82.87 | $97.63 |
| Category 1 · >200 - 500 | $114.67 | $128.09 | $145.77 |
| Category 2 · >200 - 500 | $64.83 | $82.57 | $94.73 |
| Category 1 · >500 - 1000 | $106.56 | $137.78 | $148.23 |
| Category 2 · >500 - 1000 | $85.04 | $89.34 | $109.80 |
URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.
What is near Kreta Ayer Conservation Area?
Getting around
- Chinatown MRT108 m · ~2 min
Amenities nearby
Competing premises nearby
Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.
Straight-line distances. Source: PropKaki amenities data.
Getting there and parking at Kreta Ayer Conservation Area
nearest MRT/LRT Chinatown (NE4/DT19) 76 m, about 97,000 taps a weekday; 9 more stations within 1 km; bus stops within 400 m: 13, about 44,000 taps a weekday; Outram: 38,402 resident workers (Census 2020, by workplace); about 21,000 residents within 1 km (June 2026); 10 other malls within 1 km. Ranked against 12,856 retail buildings by PropKaki's model: a relative score, not a footfall count.
A relative score from PropKaki's model (station and bus taps nearby, workers and residents around, and competing malls), not a count of people.
Stations within 1 km
- Chinatown (NE4 / DT19)76 m · about 97,000 weekday taps
- Maxwell (TE18)280 m · about 23,000 weekday taps
- Telok Ayer (DT18)350 m · about 37,000 weekday taps
- Clarke Quay (NE5)415 m · about 31,000 weekday taps
- Outram Park (EW16 / NE3 / TE17)584 m · about 78,000 weekday taps
Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Kreta Ayer Conservation Area. Transfers between lines don't tap, so interchanges read low.
Bus
13 bus stops within 400 m, with about 44,000 boardings and alightings on an average weekday.
Public car parks within 500 m
- Mosque St (URA)45 mS$1.20 per half-hour at midday on a weekday · 55 car lots
- Backlane (Temple St - Pagoda St) (URA)69 m
- Temple St (URA)80 mS$1.20 per half-hour at midday on a weekday · 61 car lots
- Backlane (Upp Cross St - Mosque St) (URA)109 m
- Backlane (Smith St) (URA)147 m
Nearest URA season parking: Mohd Sultan-River Vall Ey Road Area, 1.0 km away, S$80/month.
Public car parks only, by straight-line distance, with the operator's published rates. Kreta Ayer Conservation Area's own car park, if it has one, and its charges are not in the open data.
Who's registered at Kreta Ayer Conservation Area?
- Wholesale and retail trade4
- Accommodation and food services0
- Manufacturing0
- Financial and insurance0
- Professional, scientific and technical services0
Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. ACRA, as of 2026-09-16.
Frequently asked questions about Kreta Ayer Conservation Area
Where is Kreta Ayer Conservation Area?⌄
Kreta Ayer Conservation Area is at 44 Pagoda Street, Singapore 059203, in the Outram planning area.
What is Kreta Ayer Conservation Area zoned as?⌄
Kreta Ayer Conservation Area sits on land zoned commercial under the URA Master Plan.
What is the tenure of Kreta Ayer Conservation Area?⌄
Kreta Ayer Conservation Area is leasehold. About 68 years remain on the lease.
Is Kreta Ayer Conservation Area a conserved property?⌄
Yes. Kreta Ayer Conservation Area falls within a URA conservation area, so external works are subject to conservation guidelines.
What have units at Kreta Ayer Conservation Area sold for?⌄
Across 1 recorded transaction, the median price is S$2,214 psf. The latest was in August 2006.
What is the nearest MRT station to Kreta Ayer Conservation Area?⌄
Chinatown MRT is the closest, 108 m away (about a 2-minute walk).
How many businesses are registered at Kreta Ayer Conservation Area?⌄
6 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.
The facts are here — now get the verdict on Kreta Ayer Conservation Area.
Ask what a unit here would fetch, what the zone allows, or how it compares.
PropKakiHere's the building's zone, its recorded deals and every live unit — and where the asking prices sit against them.