Hougang Plaza
Hougang Plaza is a commercial building in District 19 · Hougang, on land zoned COMMERCIAL & RESIDENTIAL under the URA Master Plan with a gross plot ratio of 3.0. It is leasehold with roughly 64 years remaining. 6 transactions are on record since 1995, most recently in May 2012. 5 units are currently listed for sale or rent. ACRA records 11 live company registrations at this address.
What are the key facts about Hougang Plaza?
- Asset class
- Commercial
- Land-use zone
- COMMERCIAL & RESIDENTIAL
- Gross plot ratio
- 3.0
- Tenure
- Leasehold
- District / Area
- District 19 · Hougang
- Address
- 1189 Upper Serangoon Road
- Land area
- 5,300 sqm
- Completed
- Not on record
- Storeys
- 11 (© OpenStreetMap contributors)
- Submarket
- Suburban
- Units with a recorded sale
- At least 4
- Listed as
- Shop / Shophouse, Mall Shop, Food & Beverage
- Transactions on record
- 6 (records start 1995)
- Live listings
- 5
- ACRA registrations
- 11
About Hougang Plaza
Hougang Plaza is a commercial building in Hougang (District 19). It is located along Upper Serangoon Road, Singapore 534785.
Under the URA Master Plan it sits on land zoned commercial & residential with a gross plot ratio of 3.
The site is leasehold, with about 64 years remaining on the lease. It occupies roughly 5,300 sqm of land with about 16,838 sqm of gross floor area.
6 transactions have been recorded here, at a median of S$1,750 psf. The most recent was in May 2012.
14 businesses are currently registered at this address with ACRA.
The nearest MRT is Hougang MRT, 311 m away (about a 5-minute walk). The closest bus stop (The Midtown) is 69 m away (about a 1-minute walk).
What is Hougang Plaza zoned as?
- Land-use zone
- COMMERCIAL & RESIDENTIAL
- Gross plot ratio
- 3.0
What has Hougang Plaza sold for?
| Date | Use | Price | Area | PSF |
|---|---|---|---|---|
| May 2012 | Retail | S$119.11M | 70,095 sqft | $1,699 |
| Apr 2006 | Retail | S$1.30M | 463 sqft | $2,809 |
| Mar 2006 | Retail | S$3.95M | 1,819 sqft | $2,171 |
| Apr 2005 | Retail | S$5.68M | 3,154 sqft | $1,800 |
| Apr 2005 | Retail | S$20.12M | 52,044 sqft | $387 |
| Mar 1997 | Retail | S$6.85M | 7,384 sqft | $928 |
URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like. sqm ↔ sq ft converter
What does space at Hougang Plaza rent for?
Retail space on Upper Serangoon Road
Street level · 2026Q3S$ per sq ft per month · median +12.1% on a year earlier
URA's percentiles of RETAIL rents (shop, F&B, entertainment, health & fitness) across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. Retail rent swings with floor and frontage, so the spread matters as much as the median. A median needs at least 2 buildings and 3 contracts (percentiles need 4); a blank means below that threshold, not zero.
Source: URA rental statistics by street (IRAS-stamped contracts).
Office space on Upper Serangoon Road
Street level · 2026Q3S$ per sq ft per month · median -41.1% on a year earlier
URA's percentiles of OFFICE rents across every lease stamped with IRAS on this STREET in the quarter — the street's figure, not this building's rent and never a unit's. URA publishes a median only where the street has at least 2 office buildings and 3 contracts that quarter (percentiles need 4); a blank means below that threshold, not zero.
Source: URA rental statistics by street (IRAS-stamped contracts).
Retail space — District 19 retail
Region band · 2026Q3S$ per sq ft per month
A REGION BAND — URA's grid for the whole district or location, not this street or building. Say "across <district/location>, …", never that this building rents for it. The middle of URA's retail grid for District 19 across every floor and size band — a ground-floor shop and an upper-floor unit sit at very different points in it.
Source: URA REALIS retail rental analysis (district × floor × size grid).
Market context around Hougang Plaza
- Suburban: Rent S$33.36 psf/mth · Vacancy 5.7% (1Q 2026) · Planned / under construction 1.53m sq ft
Official series (URA, 2026Q3): Retail vacancy rate (Whole Island) 6.5 (-0.4 pp on the year) · Retail rental index (Central Region) 81.2 (+1.4% on the year).
Brokers draw submarkets and grades differently; each figure is the broker's own, for its own area, cited to its report. Rents are per square foot per month.
How fast units move at Hougang Plaza
Rent: between 6 Aug 2026 and 28 Aug 2026, 1 new listing appeared and 0 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.
Sale: between 6 Aug 2026 and 28 Aug 2026, 1 new listing appeared and 1 came off (sold, let or withdrawn). Days on market: not enough history yet — we began tracking on 6 Aug 2026.
One count per unit, however many agents list it. Asking prices are not tracked over time, so price cuts are not shown.
What's been approved at Hougang Plaza?
- 7 Jul 2017ApprovedAdditions & alterations
Proposed covering over private roof terrace
- 8 Mar 2017ApprovedAdditions & alterations
Proposed additions & alterations on 1st & 2nd storey to existing mixed development on lot 06856w mk 22 at 1189 upper serangoon road
- 22 Sept 2016ApprovedAdditions & alterations
Proposed additions & alterations to existing gym at 3rd storey for 12-storey mixed development comprising residential tower ( 10-storey, total 160 units ) and retail podium ( 2-storey ) with 2 basements ( retail / car parks )
- 15 Mar 2011Agency worksFloor 1Change of use
Restaurant,sports and recreation building -unit #01-XX
- 16 Jul 2002ApprovedFloor 3Change of use to clubhouse
Proposed use of part of unit #03-XX as clubhouse
- 25 Oct 2000ApprovedAdditions & alterations
Proposed additon and alteration works to existing 2nd storey of hougang plaza
- 10 Aug 2000ApprovedFloor 3Change of use to billiard saloon
Use of part of unit #03-XX as billiard saloon
- 10 Jul 2000ApprovedFloor 1Change of use to supermarket
Change of use of fastfood restaurant unit #01-XX to supermarket
- 25 May 2000ApprovedFloor 2Change of use to supermarket
Change of use of cinema (units #02-XX) and foyer on the 2nd storey to supermarket
Source: URA planning decisions (URA Data Service), matched to this building by address or land lot. A past approval can lapse (a temporary permission) and belongs to the unit it names. The authoritative approved use of a unit comes from URA's Enquiry on Approved Use of Premises (S$54.50 per unit).
How does Upper Serangoon Road price?
Street figures cover strata deals only — land and strata PSF are not comparable.
What do commercial rents run near Hougang Plaza?
Indicative area yield — District 19 retail
An INDICATIVE AREA yield for District 19 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.
Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.
Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.
Retail rents — District 19 ($ psm/month, 2026Q3)
| Floor level · size band | 25th pct | Median | 75th pct |
|---|---|---|---|
| Level 1 · 30 & Below | $63.64 | $104.00 | $295.24 |
| B1 & Below · 30 & Below | $63.48 | $71.43 | $209.95 |
| Level 2 & 3 · 30 & Below | $54.03 | $66.41 | $81.37 |
| B1 & Below · >30 - 100 | $225.40 | $251.63 | $339.38 |
| Level 2 & 3 · >30 - 100 | $201.18 | $241.17 | $307.68 |
| Level 1 · >30 - 100 | $98.95 | $138.38 | $262.23 |
| Level 2 & 3 · >100 - 300 | $201.65 | $214.77 | $221.82 |
| B1 & Below · >100 - 300 | $196.03 | $234.00 | $280.07 |
URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.
What is available at Hougang Plaza right now?
For sale (4)
- Midtown ResidencesS$1.50M · 334 sqft
- Midtown ResidencesS$2.60M · 950 sqft
- Midtown ResidencesS$1.09M · 258 sqft
- Midtown ResidencesS$1.80M · 785 sqft
For rent (1)
- Midtown ResidencesS$7k/mo · 760 sqft
What is near Hougang Plaza?
Getting around
- Hougang MRT311 m · ~5 min
Amenities nearby
Competing premises nearby
Retail and F&B premises competing for the same footfall — context for an occupier, not a selling point.
Straight-line distances. Source: PropKaki amenities data.
Getting there and parking at Hougang Plaza
nearest MRT/LRT Hougang (NE14) 274 m, about 62,000 taps a weekday; bus stops within 400 m: 8, about 55,000 taps a weekday; Hougang: 43,772 resident workers (Census 2020, by workplace); about 73,000 residents within 1 km (June 2026); 1 other mall within 1 km. Ranked against 12,856 retail buildings by PropKaki's model: a relative score, not a footfall count.
A relative score from PropKaki's model (station and bus taps nearby, workers and residents around, and competing malls), not a count of people.
Stations within 1 km
- Hougang (NE14)274 m · about 62,000 weekday taps
Taps are fare-card taps in and out at the station's gates on an average weekday (Jul 2026 to Sep 2026) — people passing through, not visitors to Hougang Plaza. Transfers between lines don't tap, so interchanges read low.
Bus
8 bus stops within 400 m, with about 55,000 boardings and alightings on an average weekday.
Public car parks within 500 m
- Blk 804 Hougang Avenue 10 (HDB)67 mS$0.60 per half-hour at midday on a weekday · 43 car lots
- Blk 805 Hougang Central (HDB)138 mS$0.60 per half-hour at midday on a weekday · gantry 1.9 m · 341 car lots
- Blk 327-328,332-334,358-363 Hougang Avenue 5 (HDB)224 mS$0.60 per half-hour at midday on a weekday · gantry 5.4 m · 996 car lots
- Blk 364 / 365 Upper Serangoon Rd (HDB)244 mS$0.60 per half-hour at midday on a weekday · gantry 2.15 m · 483 car lots
- Blk 850A Hougang Central (HDB)253 mS$0.60 per half-hour at midday on a weekday · gantry 2 m · 187 car lots
HDB season (car): Tier 1 $80/month (a resident's or registered HDB shop/industrial tenant's first car); Tier 2 (other cars, non-residents) $90 Rest of Island, $150 Designated Area, $165 Restricted Zone (surface). Which zone this car park is in is not published as data.
Nearest URA season parking: Service Rd (Jln Kelulu T), 2.6 km away, S$90/month.
Public car parks only, by straight-line distance, with the operator's published rates. Hougang Plaza's own car park, if it has one, and its charges are not in the open data.
Who's registered at Hougang Plaza?
- Wholesale and retail trade3
- Information and communications3
- Health and social services2
- Professional, scientific and technical services1
- Financial and insurance1
- Administrative and support services1
- Accommodation and food services0
- Transportation and storage0
- Education0
- Other services0
Registered businesses, not who occupies the space: companies, LLPs and branches whose REGISTERED address is this building (ACRA), by industry. Sole proprietors are not counted; no business is named. Homes share this postal code, so some registrations are home-based. ACRA, as of 2026-09-16.
Frequently asked questions about Hougang Plaza
Where is Hougang Plaza?⌄
Hougang Plaza is at 1189 Upper Serangoon Road, Singapore 534785, in the Hougang planning area.
What is Hougang Plaza zoned as?⌄
Hougang Plaza sits on land zoned commercial & residential under the URA Master Plan, with a gross plot ratio of 3.
What is the tenure of Hougang Plaza?⌄
Hougang Plaza is leasehold. About 64 years remain on the lease.
What have units at Hougang Plaza sold for?⌄
Across 6 recorded transactions, the median price is S$1,750 psf. The latest was in May 2012.
What is the nearest MRT station to Hougang Plaza?⌄
Hougang MRT is the closest, 311 m away (about a 5-minute walk).
How many businesses are registered at Hougang Plaza?⌄
14 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.
The facts are here — now get the verdict on Hougang Plaza.
Ask what a unit here would fetch, what the zone allows, or how it compares.
Here's the building's zone, its recorded deals and every live unit — and where the asking prices sit against them.
This development is also registered as the residential project Midtown Residences.
