CommercialCOMMERCIAL & RESIDENTIALConservationFreeholdDistrict 12 · Novena

Goodwill Mansion

Reviewed by Nathan TangUpdated 10 August 2026Data through Jun 1996
Quick Summary

Goodwill Mansion is a commercial building in District 12 · Novena, on land zoned COMMERCIAL & RESIDENTIAL under the URA Master Plan with a gross plot ratio of 3.0. It is freehold. 1 transaction is on record since 1995, most recently in Jun 1996. ACRA records 7 live company registrations at this address.

1

What are the key facts about Goodwill Mansion?

Key takeawayGoodwill Mansion is a commercial building in District 12 · Novena, zoned COMMERCIAL & RESIDENTIAL, held freehold.
Asset class
Commercial
Land-use zone
COMMERCIAL & RESIDENTIAL
Gross plot ratio
3.0
Tenure
Freehold
District / Area
District 12 · Novena
Address
355 Balestier Road
Land area
857 sqm
Transactions on record
1 (records start 1995)
Live listings
None
ACRA registrations
7
2

About Goodwill Mansion

Goodwill Mansion is a mixed-use building in Novena (District 12). It is located along Balestier Road, Singapore 329782.

Under the URA Master Plan it sits on land zoned commercial & residential with a gross plot ratio of 3. The site falls within a conservation area, so external alterations are subject to URA conservation guidelines.

The site is freehold. It occupies roughly 857 sqm of land with about 3,094 sqm of gross floor area.

1 transaction has been recorded here, at a median of S$919 psf. The most recent was in June 1996.

7 businesses are currently registered at this address with ACRA.

The nearest MRT is Novena MRT, 900 m away (about a 14-minute walk). The closest bus stop (Shaw Plaza) is 60 m away (about a 1-minute walk). Square 2 is 853 m away (about a 13-minute walk).

3

What is Goodwill Mansion zoned as?

Key takeawayGoodwill Mansion sits on land zoned COMMERCIAL & RESIDENTIAL with a gross plot ratio of 3.0, with conservation status.
Land-use zone
COMMERCIAL & RESIDENTIAL
Gross plot ratio
3.0
Conservation area
Balestier

Run the full zoning report for this building →

4

What has Goodwill Mansion sold for?

Key takeaway1 transaction is on record since 1995, most recently in Jun 1996 — too few to support a median, so the deals themselves are listed instead.
DateUsePriceAreaPSF
Jun 1996OfficeS$900k980 sqft$919

URA/JTC records from 1995 — that is where the record starts, not when the building was built. Strata and land deals can mix in one building's history; compare like with like.

5

How does Balestier Road price?

Key takeawayAcross 45 strata sales on Balestier Road in the last 5 years, the median is $1,943 psf.
Strata sales on the street (5y)
45
Street median PSF (strata)
$1,943

Street figures cover strata deals only — land and strata PSF are not comparable.

6

What do commercial rents run near Goodwill Mansion?

Key takeawayURA publishes contracted-rent percentile grids quarterly (latest: 2026Q2) — the benchmark evidence an asking rent should be weighed against.

Indicative area yield — District 12 retail

Gross yield (area)
4.0%
3.6% net of property tax
Rent side (median of bands)
$97.03 psm/mo
2026Q2
Price side (strata, 5y)
$2,689 psf
57 sales

An INDICATIVE AREA yield for District 12 retail — NOT this building's yield, and not any unit's. Commercial rents are published as a district percentile grid, so both halves describe the district.

Priced on STRATA sales only: rent is quoted per unit of lettable area, and commercial land PSF runs far above strata — mixing them would shift the ratio sharply.

Net deducts the 10% non-residential property tax ONLY — not vacancy, maintenance, agent fees, financing, or the 9% GST on purchase.

Retail rents — District 12 ($ psm/month, 2026Q2)

Floor level · size band25th pctMedian75th pct
Level 2 & 3 · 30 & Below$62.49$64.71$66.54
Level 1 · 30 & Below$63.21$75.71$98.74
Level 1 · >30 - 100$112.99$125.25$147.17
Level 1 · >100 - 300$102.41$118.35$120.63

URA REALIS rental-contract percentiles for the district/location — an area benchmark, not this building's own rents. Office and retail are dimensioned differently and are never mixed.

7

What is near Goodwill Mansion?

Key takeawayThe nearest MRT/LRT is Novena MRT, about 900 m away.

Getting around

Amenities nearby

ParkwayHealth Primary Care Network · 21 mShaw Plaza · 60 mNTUC Fairprice Co-operative Ltd · 94 mPlace Of Worship · 150 mHotel · 206 mEducational Institution · 337 mBlks 91/92 Whampoa Drive # · 371 mRen Ci Community Hospital · 571 mWhampoa Community Club · 705 mNovena MRT Exit A · 810 m

Straight-line distances. Source: PropKaki amenities data.

8

How many companies are registered at Goodwill Mansion?

Key takeawayACRA records 7 live company registrations at this address, 2 of them in the last three years.
Live registrations
7
Registered last 3 years
2
Most common type
Local Company

Company REGISTRATIONS at this address (ACRA), not a tenancy schedule. Registration does not mean the company physically occupies space here, and a low count does not mean the building is empty. Do not describe this as occupancy or vacancy.

9

Frequently asked questions about Goodwill Mansion

Where is Goodwill Mansion?

Goodwill Mansion is at 355 Balestier Road, Singapore 329782, in the Novena planning area.

What is Goodwill Mansion zoned as?

Goodwill Mansion sits on land zoned commercial & residential under the URA Master Plan, with a gross plot ratio of 3.

What is the tenure of Goodwill Mansion?

Goodwill Mansion is freehold.

Is Goodwill Mansion a conserved property?

Yes. Goodwill Mansion falls within a URA conservation area, so external works are subject to conservation guidelines.

What have units at Goodwill Mansion sold for?

Across 1 recorded transaction, the median price is S$919 psf. The latest was in June 1996.

What is the nearest MRT station to Goodwill Mansion?

Novena MRT is the closest, 900 m away (about a 14-minute walk).

How many businesses are registered at Goodwill Mansion?

7 businesses are currently registered at this address with ACRA. That is a measure of registered addresses, not of how many businesses physically occupy the building.

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This development is also registered as the residential project Goodwill Mansion.

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