Rayne Chua Advisory at ERA
Also written Rayne Chua Division, Rayne Chua Group, RCG
Rayne Chua Advisory is Rayne Chua's division inside Alex Lim Advisory and Preeminent Group at ERA. Chua moved to ERA from KW Singapore in February 2026, and 99.co reported in April 2026 that her division had over 100 agents and nine leaders, focused on new launches.
- Agency
- ERA (inside Alex Lim Advisory)
- Size claimed
- 100+ agents (Apr 2026)[3]
- Focus
- New launches (over 70% of her commissions), HDB resale, industrial and commercial specialists
What is Rayne Chua's division in ERA?
Rayne Chua Advisory is a division of agents inside ERA, run by Rayne Chua, an Advisory Group Division Director. It sits inside Alex Lim Advisory, which sits inside Preeminent Group, 99.co reported in April 2026; its agents are licensed under ERA Realty Network, CEA licence L3002382K.
99.co's April 2026 profile calls the division "Rayne Chua Advisory", part of Alex Lim Advisory, "a top-performing division within ERA", and through it part of Preeminent Group. At PropNex, before 2025, her team was called Rayne Chua Group, Stomp reported.[3],[4]
The division works mainly in new launches. Chua told 99.co that new launches make up more than 70% of her commissions, and that her team also has specialists in HDB resale, industrial and commercial property.[3]
How many agents does Rayne Chua's division have?
Rayne Chua's division had over 100 agents and nine leaders in April 2026, 99.co reported. At KW Singapore it had grown to over 80 by October 2025, from nearly 40 who moved with her in June 2025.
Chua moved from PropNex to KW Singapore in June 2025 with a team of nearly 40 agents, Stomp reported in February 2026. EdgeProp reported that by October 2025 her group had over 80 realtors, 40 of whom had come with her from her previous agency.[2],[4]
When she announced her move to ERA in February 2026, Chua did not say how many of her team would follow. By April 2026 99.co put her ERA division at over 100 agents with nine leaders. Those agents are counted again in Alex Lim Advisory's and Preeminent's totals.[2],[3]
| When | Size claimed | Who said it |
|---|---|---|
| Oct 2025 | 80+ agents | Her group at KW Singapore has over 80 realtors, 40 of them from her previous agency, EdgeProp reported.[2] |
| Apr 2026 | 100+ agents | 99.co reports her division, inside Alex Lim Advisory, at over 100 agents with nine leaders.[3] |
Sizes are the group's own claims. CEA's register records the agency an agent is licensed with, not the group, and divisions inside a group are counted again in its total.
Who founded Rayne Chua's division?
Rayne Chua built the division. She entered real estate at PropNex in 2017 after 16 years in education, Stomp reported, and led it at PropNex, at KW Singapore from June 2025, and at ERA from February 2026.
Before property, Chua spent 16 years in education, including time lecturing at Nanyang Technological University, 99.co reported. She joined PropNex in 2017, Stomp reported, rising to associate district director and head of Rayne Chua Group.[3],[4]
In June 2025 she became a new launch director and brand ambassador at KW Singapore. EdgeProp reported on 4 February 2026 that she was moving to ERA, with the switch being processed by CEA.[2]
Who leads Rayne Chua's division today?
Rayne Chua leads it, as an Advisory Group Division Director at ERA, CEA registration R058058B. 99.co reported in April 2026 that nine leaders support her, and that she works directly under Alex Lim.
ERA's agent portal lists Chua as an Advisory Group Division Director. 99.co reported that her division is supported by nine leaders, without naming them, and that she reports to Alex Lim, who runs Alex Lim Advisory.[1],[3]
Her stated aim, she told 99.co, is for every full-time agent under her to reach a six-figure income. She also described a performance-based marketing fund for the division expected by the second quarter of 2026.[3]
- Rayne Chua[1],[2]Founder
Advisory Group Division Director, in 2026 · what this title means
At PropNex 2017 to Jun 2025, KW Singapore Jun 2025 to Feb 2026, then ERA.
CEA profile R058058B · 202 deals on CEA's record. A leader's own count can be low, because the title reflects building a team.
How has Rayne Chua's division grown?
By the reports, Chua's team moved from PropNex to KW Singapore with nearly 40 agents in June 2025, passed 80 by October 2025, and was over 100 at ERA by April 2026.
Chua began at PropNex in 2017; Stomp, citing EdgeProp, reported that in 2018 her sales put her in PropNex's top 1% of agents. She reported closing over S$1.5 billion in transactions in 2024.[2],[4]
The team then moved twice in eight months: to KW Singapore in June 2025, and to ERA in February 2026, after KW Singapore's master franchisee stepped back in January. By April 2026 it had over 100 agents inside Alex Lim Advisory.[2],[3]
- 2017
Rayne Chua joins PropNex after 16 years in education, later heading Rayne Chua Group as an associate district director, Stomp reported.[4]
- Jun 2025
Chua moves to KW Singapore as new launch director and brand ambassador, with a team of nearly 40 agents, Stomp reported.[2],[4]
- Oct 2025
Her group at KW Singapore has over 80 realtors, 40 of them from her previous agency, EdgeProp reported.[2]
- 4 Feb 2026
EdgeProp reports Chua is moving to ERA, with the switch being processed by CEA; she did not say how many of her team would follow.[2]
- Apr 2026
99.co reports her division, inside Alex Lim Advisory, at over 100 agents with nine leaders.[3]
What has Rayne Chua's division won?
ERA's portal lists Rayne Chua as its top recruiter of new team members in 2026, monthly, quarterly and for the year, and as a 2026 ERA Millionaire. These are ERA's internal awards as its portal lists them.
ERA's portal lists Chua's 2026 awards, among them Top Recruiter – New Team at first place for the year and for the second and third quarters, the Millionaire award, and membership of Plush by ERA. At PropNex, Stomp reported, she had consistently reached its millionaire status.[1],[4]
These are awards agencies give their own agents, not independent rankings. To compare individual agents, use their CEA-recorded deals, linked from the leader above.
How did Rayne Chua's division come to ERA?
Rayne Chua left KW Singapore for ERA in February 2026, EdgeProp reported on 4 February, and did not say how many agents would follow; by April her ERA division had over 100. Before KW, from 2017 to June 2025, she was at PropNex.
KW Singapore lost agents after its master franchisee, Melvin Lim, stepped back in January 2026; EdgeProp reported that CEA's register listed 159 salespersons under KW Singapore on 29 January. Chua told EdgeProp she chose ERA because it "genuinely invests in people", and ERA's CEO Marcus Chu welcomed her.[2]
Her earlier move, from PropNex to KW Singapore in June 2025, took nearly 40 agents with her, Stomp reported. If the division moves again, it will be added here, dated and sourced.[4]
How do you join Rayne Chua's division?
Agents join it by joining ERA through Rayne Chua or one of her nine leaders. She told 99.co that she runs a two-day Project Specialist course for new-launch sales and plans a performance-based marketing fund for her agents.
A new agent registers with ERA Realty Network through a leader in the division, which also places them in Alex Lim Advisory and Preeminent Group. Chua's training focuses on new launches through her two-day Project Specialist course, she told 99.co.[3]
She also described content-led lead generation run by project leaders, and the aim that every full-time agent under her reach a six-figure income.[3]
Rayne Chua's division recruits through her and her nine leaders, and trains new-launch sales through a two-day Project Specialist course, she told 99.co in April 2026.[3]
Before you join any group, read what to ask when joining a property agency, and check the leader's own record on their CEA profile.
How does Rayne Chua's division compare with other divisions?
At over 100 agents in April 2026, Chua's division is among ERA's smaller named groups; Galaxy Group, for example, said it had more than 630 in October 2026. The figures are each group's own count, so they do not rank the groups.
Galaxy Group, another new-launch group at ERA founded in 2017 with 40 agents, said in October 2026 it had more than 630. Chua's division is younger at ERA and sits inside a larger group, Preeminent.[3],[5]
CEA's records compare agents and agencies, not groups; each agency's page on PropKaki shows its agents and deals on record.
| Group | Agency | Size claimed | Focus |
|---|---|---|---|
| Galaxy Group | ERA | 630+ (Oct 2026, EdgeProp)[5] | New launches |
Common questions about Rayne Chua Advisory
Which agency is Rayne Chua with?
Rayne Chua is with ERA Realty Network, CEA registration R058058B. EdgeProp reported on 4 February 2026 that she was moving to ERA from KW Singapore; she was at PropNex from 2017 to June 2025.
Is Rayne Chua part of Preeminent Group?
Yes. 99.co reported in April 2026 that her division is part of Alex Lim Advisory, inside Preeminent Group, and that she works directly under Alex Lim.
How many agents does Rayne Chua lead?
99.co reported in April 2026 that her division had over 100 agents, supported by nine leaders.
Where do these facts come from?
5 dated sources, each re-read by PropKaki. Last checked 6 November 2026.
- [1]ERA Singapore agent portal, Rayne Chua, Advisory Group Division Director, Undated (read Nov 2026). Checked 6 November 2026.
- [2]EdgeProp, Rayne Chua to join ERA from Keller Williams Singapore, 4 Feb 2026. Checked 6 November 2026.
- [3]99.co, Rayne Chua on driving million-dollar sales while expanding a high-performance team, Apr 2026. Checked 6 November 2026.
- [4]Stomp, Who is Rayne Chua? The 'powerhouse' realtor who recently left Melvin Lim's KW S'pore, 5 Feb 2026. Checked 6 November 2026.
- [5]EdgeProp, Galaxy 10: A Decade of Brilliance, 28 Oct 2026. Checked 6 November 2026.
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