99-yearCCRDistrict 10 (Bukit Timah)

The Serenade @ Holland

Reviewed by Nathan TangUpdated 24 September 2026Data through Dec 2025 (URA)
Quick Summary

The Serenade @ Holland is a 99-year condominium in District 10 (Bukit Timah) that obtained TOP in 2004, with 89 units across 1 block. Across 219 transactions on record, units have recently transacted around S$2.48M (S$1,575 psf, ~1,539 sqft). There are 11 units for sale from S$2.88M to S$14.80M. The lease has approximately 74 years remaining.

Key facts about The Serenade @ Holland
Tenure99-year leasehold from 2001 (≈74 years left)
TOP year2004
DeveloperWINBLISS INVESTMENT PTE LTD
Units89 in 1 block
District and areaDistrict 10 · Bukit Timah · CCR
Nearest MRTDover MRT, 797 m (~12 min walk)
Latest median psfS$1,575 psf, last 12 URA caveats to Dec 2025
1

What's for sale and for rent at The Serenade @ Holland?

Key Takeaway

The Serenade @ Holland has 11 units listed for sale, asking S$2.88M to S$14.80M (median S$1,989 psf), and 9 units for rent at a median of S$6,800 a month.

For sale

11 listings

S$2.88M – S$14.80M

For rent

9 listings

S$5,500 – S$20,000 a month

BedroomsFor saleAsking priceMedian PSF
3-bedroom4S$2.88M–S$2.94M
4-bedroom6S$2.94M–S$3.79MS$1,989 psf
6-bedroom1S$14.80M–S$14.80M

Asking prices of units currently listed on property portals, not transacted prices.

2

What are the floor plans and unit sizes at The Serenade @ Holland?

Key Takeaway

Floor plans for The Serenade @ Holland aren't in PropKaki's library yet. Across 219 URA caveats, units range from 1,152 sqft to 3,832 sqft, and the middle half are 1,507 sqft to 1,787 sqft.

Unit typeSizes listed for saleAsking from
3-bedroom1,507 sqft to 1,539 sqftS$2.88M
4-bedroom1,539 sqft to 1,905 sqftS$2.94M · S$1,989 psf
6-bedroom6,017 sqftS$14.80M

Check the Floor Plan Finder for The Serenade @ Holland →

Unit sizes from URA caveats. Listed sizes from current property listings.

3

What is the price and PSF at The Serenade @ Holland?

Key Takeaway

Units have recently transacted around S$2.48M (S$1,575 psf), at a gross rental yield of about 2.4% (URA caveat data).

Recent median price

S$2.48M

recent · 219 sales on record

Median PSF

S$1,575 psf

recent transactions

Median rent (monthly)

S$5,024

351 rentals on record

Gross rental yield

2.4%

indicative, gross

Units currently for sale are asking a median of S$1,989 psf — about 26% above the most recent transacted PSF.

Source: URA caveat data, through Dec 2025.

4

What has recently sold at The Serenade @ Holland?

Key Takeaway

The Serenade @ Holland has 219 recorded sales; the most recent transacted at S$2,480,000 in Dec 2025 (URA caveat data).

DatePriceSize (sqft)PSF
Dec 2025S$2,480,0001,539S$1,611 psf
Aug 2025S$2,530,0001,507S$1,679 psf
Aug 2025S$3,218,0001,905S$1,689 psf
Apr 2025S$2,450,0001,507S$1,626 psf
Feb 2025S$2,700,0001,507S$1,792 psf
Apr 2024S$2,480,0001,507S$1,646 psf
Mar 2024S$2,750,0001,905S$1,443 psf
Mar 2024S$3,000,0001,905S$1,575 psf
Sept 2023S$2,380,0001,539S$1,546 psf
Mar 2023S$1,650,0001,152S$1,433 psf
Dec 2022S$2,380,0001,539S$1,546 psf
Dec 2022S$2,580,0001,787S$1,444 psf

219 sales and 351 rentals on record since Dec 2001. Source: URA.

5

Are prices at The Serenade @ Holland rising?

Key Takeaway

The median transacted PSF at The Serenade @ Holland has risen 36% over the past 11 years (20142025), from S$1,231 psf to S$1,679 psf (URA caveats).

YearMedian PSFMedian priceSalesYoY
2025S$1,679 psfS$2.53M5+6.6%
2024S$1,575 psfS$2.75M3+9.9%
2023S$1,433 psfS$1.65M2-0.8%
2022S$1,444 psfS$2.54M7+10.1%
2021S$1,312 psfS$2.02M9+5.4%
2019S$1,245 psfS$1.75M5+3.7%
2018S$1,201 psfS$2.20M5+3.4%
2016S$1,161 psfS$1.75M5-3.4%
2015S$1,202 psfS$1.83M3-2.4%
2014S$1,231 psfS$2.04M2

Yearly median transacted PSF and price; years with at least 2 recorded sales. Source: URA caveat data.

6

Is The Serenade @ Holland a good investment?

Key Takeaway

Of 128 units at The Serenade @ Holland that were bought and later resold (bought from 2001, resold up to 2025), 94% sold for more than they were bought for, with a median gain of 38% over a median 5.9-year hold (URA caveats, before stamp duty, agent fees and interest). Its gross rental yield is about 2.4%. Units listed now ask about 26% more per square foot than recent sales. Past resale results don't predict future returns, and this is not financial advice.

Sold for more than bought

94%

of 128 resales here

Median gain

38%

gross, before costs

Median hold

5.9 years

bought to resold

Every unit at The Serenade @ Holland with a purchase and a later resale on record, matched from URA caveats. Check the odds for your unit size and holding period →

7

Where is The Serenade @ Holland and what's nearby?

Key Takeaway

The Serenade @ Holland is located in Bukit Timah, in the Central Region of Singapore.

The Serenade @ Holland is a 99-year condominium completed in 2004. It was developed by WINBLISS INVESTMENT PTE LTD. The development has 89 residential units. It sits on a land area of 6,461 sqm and has a gross floor area of 13,547 sqm. The plot ratio is 2.1.

THE SERENADE @ HOLLAND is located at 371 Holland Road, Singapore 278698. It is part of District 10, Ardmore / Bukit Timah / Holland Road / Tanglin, Bukit Timah. The project falls within the Central Region and the CCR market segment.

The nearest rail connection is Dover MRT, approximately 797m away, around 12 minutes on foot. Nearby amenities include The Star Vista for shopping, YEO KENG GUAN for groceries, and Mount Sinai Plain Pg for greenery and recreation. Facilities in the development include Barbeque Area, Covered car park, Fitness corner, Function room, Jacuzzi, and Playground.

8

How far is The Serenade @ Holland from MRT and schools?

Key Takeaway

The nearest MRT/LRT to The Serenade @ Holland is Dover MRT, about 797 m away (~12 min walk). 2 schools are within 1 km, including 1 primary school.

Getting around

Schools nearby

Homes within 1 km of a primary school qualify for Primary 1 (P1) registration priority.

  • Henry Park Primary SchoolPrimary schoolwithin 1 km · P1 priority532 m
  • School Of Science And Technology, SingaporeSecondary schoolwithin 1 km895 m
  • New Town Secondary SchoolSecondary school1.2 km
  • Pei Tong Primary SchoolPrimary school1.4 km
  • Anglo-Chinese School (Independent)Mixed-level school1.6 km
  • Methodist Girls' School (Primary)Primary school1.7 km
  • Methodist Girls' School (Secondary)Secondary school1.7 km
  • Nan Hua High SchoolSecondary school1.7 km

Shops, food & parks

Mall: The Star Vista · 1.6 kmSupermarket: Yeo Keng Guan · 229 mPark: Mount Sinai Plain Pg · 335 m

Straight-line distances from the development. Source: PropKaki amenities data.

9

Who built The Serenade @ Holland and how big is the development?

Key Takeaway

The Serenade @ Holland was developed by WINBLISS INVESTMENT PTE LTD, designed by P & T CONSULTANTS PTE LTD, with 89 units over up to 19 storeys.

Developer
WINBLISS INVESTMENT PTE LTD
Architect
P & T CONSULTANTS PTE LTD
Main contractor
GREATEARTH CONSTRUCTION PTE LTD
Floors
19 storeys
Blocks
1
Land area
6,461 sqm (69,546 sqft)
Gross floor area
13,547 sqm (145,819 sqft)
Plot ratio
2.10
10

What facilities does The Serenade @ Holland have?

Key Takeaway

The Serenade @ Holland has 10 facilities, including Barbeque Area, Covered car park, Fitness corner, Function room, and more.

Barbeque AreaCovered car parkFitness cornerFunction roomJacuzziPlayground24 hours securitySwimming poolTennis courtsWading pool
11

What does it cost to own a unit at The Serenade @ Holland?

Key Takeaway

Buying a unit at The Serenade @ Holland (~S$2.48M) needs about S$18,154/mo in income and S$8,352/mo in repayments, after S$93,600 stamp duty and a S$620k downpayment.

Illustrative, for a Singapore Citizen buying a unit at the recent median price (S$2.48M) as their first home — 25% down, 30-year loan at 3.5% p.a. Rates as of May 2026. Run it for your own profile →

Buyer's Stamp Duty

S$93,600

BSD, tiered

Downpayment (25%)

S$620k

cash + CPF

Monthly instalment

S$8,352/mo

30y @ 3.5%

Income required

S$18,154/mo

TDSR @ stress rate

Read how to tell if a condo is profitable →

12

How many property agents are active around The Serenade @ Holland?

Key Takeaway

8,471 CEA-registered agents closed at least one recorded deal in District 10 — where The Serenade @ Holland sits — in the last 12 months, across all property types.

Active agents · 12mo

8,471

District 10 · closed ≥1 deal

Deals on record

67,636

all-time · all property types

Source: CEA public transaction records, attributed to District 10 across HDB, condo and landed (agent activity isn't published at project level). Browse the agent directory or compare every market segment.

Keep going in the PropKaki app

Thinking about The Serenade @ Holland? Ask before you commit.

A fair-value read, recent comps and what a unit really costs — from The Serenade @ Holland's own transactions.

PropKaki
Is The Serenade @ Holland a good buy, and what are units selling for?

Recent units at The Serenade @ Holland sold close to their fair value — solid, no obvious overpay.

Ask anything about Singapore property…
13

Frequently asked questions about The Serenade @ Holland

Is The Serenade @ Holland freehold?

No. The Serenade @ Holland is on a 99-year lease that started in 2001, with about 74 years left.

How old is The Serenade @ Holland?

The Serenade @ Holland was completed (obtained TOP) in 2004, so it is about 22 years old.

Is The Serenade @ Holland a good investment?

Of 128 units at The Serenade @ Holland that were bought and later resold (bought from 2001, resold up to 2025), 94% sold for more than they were bought for, with a median gain of 38% over a median 5.9-year hold (URA caveats, before stamp duty, agent fees and interest). Its gross rental yield is about 2.4%. Units listed now ask about 26% more per square foot than recent sales. Past resale results don't predict future returns, and this is not financial advice.

Is The Serenade @ Holland an EC?

No. The Serenade @ Holland is a private condominium, not an executive condominium (EC).

Who is the developer of The Serenade @ Holland?

The Serenade @ Holland was developed by WINBLISS INVESTMENT PTE LTD.

What is the price of a condo at The Serenade @ Holland?

Units at The Serenade @ Holland have recently sold for around S$2.48M (S$1,575 psf), the median of the last 12 URA caveats to Dec 2025. The price depends on size, floor and facing. 11 units are listed for sale from S$2.88M to S$14.80M.

Where is The Serenade @ Holland located?

The Serenade @ Holland is at 371 Holland Road, Singapore 278698, in Bukit Timah (District 10). The nearest MRT station is Dover MRT, about 797 m away.

How many units are there in The Serenade @ Holland?

The Serenade @ Holland has 89 units in 1 block, up to 19 storeys high.

How much do I need to earn to buy at The Serenade @ Holland?

For a unit around S$2.48M as a first home, you'd need roughly S$18,154/mo in income (assessed at the stress-test rate), with repayments near S$8,352/mo after a S$620k (25%) downpayment and S$93,600 Buyer's Stamp Duty.

Are prices at The Serenade @ Holland going up?

The median price per square foot at The Serenade @ Holland has risen about 36% between 2014 and 2025, based on URA caveats. The year-by-year figures are in the price-trend table above.

Which primary schools are within 1 km of The Serenade @ Holland?

Henry Park Primary School is within 1 km of The Serenade @ Holland. Homes within 1 km of a primary school get priority in Primary 1 (P1) registration.