
Privyr Alternatives for Singapore Property Agents
Privyr is a good lead-engagement CRM and a Singapore success story. It also cannot tell you that three units on your buyer's brief were listed in Tampines since you last spoke to him — and for a property agent, that is the whole question.
Privyr is a Singapore-built, mobile-first lead-engagement CRM with a genuinely free tier, used by over 500,000 businesses. Property agents look past it for one reason above all: it knows nothing about property, so it can tell you a follow-up is due but never why. The market-aware alternative is PropKaki, a CRM for Singapore property agents that checks new listings on a client's brief, transactions in their block and the dates running down on what they own, then drafts the message from what it finds — free to agents here. PropertyGuru sells prospecting and portal lead management, your agency app is already yours, and Follow Up Boss is the US default.

Privyr's own pricing page tells you something most reviews miss. WhatsApp Auto-Responder, WhatsApp Campaigns, Automated WhatsApp Sequences and WhatsApp Contact Import are all listed as paid add-ons — on top of Privyr Pro, which is US$20 per user per month when billed annually.
That is not a criticism. It is a description of what Privyr is: a lead-engagement CRM that reaches your leads through WhatsApp, rather than a product built on top of WhatsApp. Knowing which of those two things you are buying is most of the decision, and it is the reason so many agents try Privyr, like it, and still keep looking.
This page compares Privyr with the alternatives a Singapore property agent actually has: PropertyGuru's own agent tools, your agency's app, the team inboxes, and PropKaki — the market-aware CRM that watches property data on each client's behalf.
What are the best alternatives to Privyr for a property agent?
The five that matter are PropertyGuru's own tools, respond.io, SleekFlow, your agency's app, and PropKaki. Which is right depends on where your leads come from, not on which has the longer feature list.
Privyr competes on being fast, cheap and mobile. Its alternatives do not all compete on the same axis, which is why side-by-side feature tables mislead. Sort them by the job instead:
| If your problem is | The realistic answer |
|---|---|
| "I forget to follow up" | Privyr already solves this. Stay. |
| "I need to reach owners I have never met" | PropertyGuru Prospector — owner mailing lists |
| "Three of us share one number" | respond.io or SleekFlow — priced for teams |
| "I'd rather not pay for another tool" | Your agency's app, which you already have |
| "I have nothing to say when the reminder fires" | ⭐ PropKaki — the market-aware one, free to Singapore agents |
That last row is the one nobody writes about, and it is the reason agents churn out of every CRM in this list. A reminder tells you that it is time to message Rachel. Only a market-aware CRM tells you what has changed in her market since you last spoke — and PropKaki is the only one here that does.
If you are still deciding what a CRM should hold in the first place, start with what a Singapore property agent should actually track and come back to the shortlist afterwards.
All prices in this article were read off each vendor's own page on 20 August 2026. This category moves fast; check before you buy.
What is Privyr, and who is it actually built for?
Privyr is a mobile-first, lead-engagement CRM built in Singapore. It captures leads from ad platforms and forms, alerts you instantly, and helps you reply through WhatsApp — for any salesperson, not specifically for property.
Privyr's premise is that the CRM should live where the selling happens, which for most of Asia means a phone and WhatsApp. It pulls leads in from Facebook Lead Ads, Google Forms, webhooks, Zapier and websites, pings you the moment one lands, and gives you templates, follow-up reminders and trackable file and page links to send.
It is not a niche product. Privyr's pricing page claims over 500,000 businesses across 125 countries and more than 100 million leads engaged. The plans, as listed on 20 August 2026:
| Plan | Price | Team | The real limit |
|---|---|---|---|
| Free Forever | US$0 | up to 3 | you can only engage your most recent lead |
| Pro | US$20 / user / month, billed annually | up to 20 | bulk actions capped at 50 leads at a time |
| Ultimate | custom | 20+ | — |
Read the Free Forever row again, because it is widely misreported. Free Forever is not "a CRM with fewer features". It is a lead-alert product: unlimited lead sources, unlimited alerts, and engagement limited to whichever lead arrived last. That is a defensible design — it makes the free tier genuinely useful for speed-to-lead and genuinely useless as a book of clients.
Who it is for: a salesperson whose leads arrive from paid advertising and whose problem is response speed. If that describes you, Privyr is well built and priced fairly, and much of this article will not apply to you.
Why do property agents look for a Privyr alternative?
Property agents leave Privyr for three reasons: it knows nothing about property, its WhatsApp automation sits behind paid add-ons, and it charges per seat as a team grows. PropKaki answers the first of those by watching Singapore property data for each client.
1. It is property-blind, by design. Privyr sells to any business with salespeople, not to property specifically. That breadth is why it works everywhere and why it cannot tell you that your buyer's estate had four transactions last month, or that your seller's flat clears its Seller's Stamp Duty window in March. It stores what you type. It does not know the market you type about.
2. WhatsApp automation is an add-on, not an inclusion. On Privyr's own comparison table, four rows are marked Paid add-on on both Pro and Ultimate: WhatsApp Auto-Responder, WhatsApp Campaigns, Automated WhatsApp Sequences, and WhatsApp Contact Import. Lead Distribution via WhatsApp or email is US$0.10 per lead. If you assumed "the best CRM for WhatsApp" meant WhatsApp automation was included, price it again before you compare.
3. It prices per seat. US$20 per user per month is reasonable for one person. For a team lead with eight associates it is a different conversation, and the features that make a team work — round-robin distribution, lead assignment rules, permissions, a team dashboard — sit in Ultimate, which is quote-only.
None of these is a flaw. They are the shape of a horizontal product sold into a vertical market. A general CRM asks you to describe your client. A property CRM should already know their block.
Privyr vs PropertyGuru's own agent tools
They solve different halves. PropertyGuru sells prospecting data and portal lead management; Privyr organises and engages whatever leads reach you, from any source.
For most Singapore property agents the real alternative to a third-party CRM is not another CRM — it is the toolset they already pay PropertyGuru for and mostly underuse.
| Privyr | PropertyGuru agent tools | |
|---|---|---|
| What it is | a lead-engagement CRM | a portal, plus prospecting and lead tools |
| Where leads come from | any source you connect | portal enquiries, and owners you prospect |
| Prospecting | none | Prospector · owner mailing lists on MOP, SSD and estimated gains |
| Managing enquiries | its whole purpose | Lead Management, for portal enquiries |
| Cost | free tier, then per user | inside your portal spend |
Prospector is worth understanding before buying anything else, because it is the one product here that reaches people you have never met. It searches condos, landed and HDB on transaction data and PropertyGuru's ProxyPrice estimate, flags owners approaching their Minimum Occupation Period or the end of their Seller's Stamp Duty window or sitting on substantial estimated gains, and generates mailing lists. Note the word — what you get is an address, not a phone number.
Where it stops. It finds strangers; it does not manage the relationship afterwards, and it says nothing about the two hundred people already in your phone. That is the gap Privyr fills at one end and a market-aware CRM at the other.
Choose PropertyGuru's tools if not enough people know you exist. Choose a CRM if enough already do and you are losing them.
Privyr vs respond.io and SleekFlow: when is a team inbox the wrong tool?
respond.io and SleekFlow are team inboxes, built for several people sharing one number. For a solo Singapore property agent that machinery solves a problem they do not have, and the pricing — US$79 and SGD 199 a month — says who they are for.
respond.io and SleekFlow keep appearing in "best WhatsApp CRM" lists, and both are strong products. Neither is aimed at a solo property agent, and the price sheet is the clearest evidence:
| Entry plan | Next tier | Users included | |
|---|---|---|---|
| respond.io | Starter US$79 / mo | Growth US$159 / mo | 5, then 10 |
| SleekFlow (SG) | Pro AI SGD 199 / mo | Premium AI SGD 479 / mo | 3, then 5 |
They are priced per workspace with users bundled in, because they assume several people answering one queue. That is a real problem in retail, e-commerce and support. It is not the problem of an agent who is the only person who will ever reply.
One thing both make explicit, and it applies to every product on this page: WhatsApp's own message fees are not included in anybody's subscription. respond.io states it plainly in their FAQ; SleekFlow lists the WhatsApp Business Platform number as an add-on charged per template message. Meta bills for messages you start outside the 24-hour window after a customer writes to you. Reply inside that window and it is free. So when you compare monthly prices, you are comparing the software, not the messaging.
Choose a team inbox if several people genuinely share one line and you need routing, assignment and shift handover. Otherwise you are buying a call centre to answer your own phone.
Do you already have a CRM from your agency?
Almost every Singapore property agent already has one: PropNex, ERA and Huttons all ship an agent app, included in what you pay. Its limit is not features — it is that your access ends when your registration at that agency does.
Before you pay for anything, open the app your agency already gave you. The large Singapore brokerages compete hard on agent tooling and treat it as a recruitment argument — Huttons publishes its Super App on the public app stores, and the others run their own platforms. For listing management, project information and the internal workflow of your brokerage, yours will beat a general CRM, because it is wired into systems no third party can reach.
Two honest caveats decide whether it is enough.
It is built around the agency's process, not your book. Its job is to move listings and projects through the brokerage. Your relationship with a buyer who is two years from moving is not the thing it optimises.
It does not leave with you. This is the argument that matters most and the one nobody makes out loud. Agents move agencies. Your access to an agency platform ends when your registration does, and the client history inside it is not obviously yours to take. Whatever else you choose, make sure you can export your own contacts, and check that before you need to.
The sensible answer for most agents is both: the agency app for agency work, and one tool of your own for the book you will still have at your next brokerage.
The same portability logic applies to how clients find you in the first place — a profile on a public directory belongs to your licence, not your brokerage.
Privyr vs PropKaki: what changes when the CRM is market-aware?
The follow-up arrives with a reason attached. PropKaki checks eleven property signals against each person's situation since you last contacted them — and writes nothing at all when nothing has changed.
Every CRM on this page can tell you it has been fourteen days since you spoke to Rachel. That is a date calculation, and every product does it well. The harder problem is the one that follows: and so what do I say?
PropKaki answers that from the same Singapore property data its public pages run on. When you open a contact, it checks eleven signals against what it knows about that person, keyed to the last time you actually contacted them:
- new listings matching their brief · new launches near the area they want
- transactions where they viewed, or in the block they are selling in
- competing supply in their own block · market medians for their area
- their own property's clocks — Minimum Occupation Period, when Seller's Stamp Duty clears, lease decay
- financing gaps — no In-Principle Approval or HFE status on file
- what you still have not asked them · your own deals near them
- dates — the purchase anniversary, festive occasions
- published market commentary relevant to their situation
So instead of "14 days since last contact", you get "three 3-bedders in her range listed in Tampines since 2 August" — and the draft is written from that, in your voice, from your own WhatsApp number.
Three design decisions follow, and they are the actual product:
If nothing has changed, it writes nothing. No findings, no draft. A CRM that always has something to send is a drip campaign wearing a CRM's clothes.
It cannot invent a figure. Every number in a draft has to come from a query that ran or from something you typed. Tell it "say prices are up 10%" and it will attribute that to you rather than state it as fact.
Your correction is permanent. Anything you type outranks anything the system inferred, and a later read of the same chat cannot quietly overwrite it.
The research underneath it is the same engine agents already use to price a listing and produce client work — the CRM simply points it at one person instead of one question.
It is free to verified CEA-registered agents today. Model-powered actions draw on the same credits as the rest of the platform, which start at a free monthly allowance and run to SGD 49.99 a month at the top plan. If you want to see it against your own book rather than read about it, ask for a demo on WhatsApp.
Where is PropKaki weaker than Privyr?
PropKaki does not score or rank your leads, and has no mobile app. If "who do I call first" is your bottleneck rather than "what do I say", Privyr and Follow Up Boss solve that and PropKaki does not.
Stated plainly, because a comparison that only flatters the author is worth nothing.
The one that might decide it for you: no lead scoring or ranking. Privyr gives you groups and reminders; Follow Up Boss ranks leads for you. PropKaki tells you what changed for a person you open — it does not tell you who to open first. If your bottleneck is who do I call today rather than what do I say, buy one of those instead.
The rest, briefly:
- No mobile app — it runs in a browser and on WhatsApp, where Privyr's entire thesis is the phone.
- Verified CEA agents only, which today also shuts out agency support staff.
- No image reading — a photographed name card or a screenshot of a chat cannot be filed. Text, spreadsheets, chat exports, PDFs and documents are fine.
- The market check runs when you press it, not overnight, and consent and Do Not Call status are recorded rather than enforced at send — those obligations stay yours under the PDPA whichever tool you use.
Everything else it does, it does because it can see the market. That is the trade.
Which Privyr alternative should you pick?
Where your leads come from decides it: ad forms point to Privyr, owners you have never met point to PropertyGuru Prospector, a shared number points to a team inbox, and a book of people you already know points to PropKaki.
The feature tables in this article are a tie-breaker, not a decision procedure. This is the decision procedure:
Your leads come from paid ad forms, and speed is the problem. Stay on Privyr. Its free tier alerts you instantly from unlimited sources, which is exactly the job. Add the WhatsApp add-ons only once you have measured that you need them.
You need to reach owners you have never met. PropertyGuru Prospector. It is the only product here that finds strangers, and what it hands you is a mailing list rather than a phone number.
Three or more people share one line. respond.io or SleekFlow, and accept that you are buying software designed for a support desk.
You are inside a major agency and have not opened its app in a year. Open it before spending anything.
You already have a book, and the problem is having a reason to write. PropKaki. It is free to verified agents, so the test costs you nothing but the time to connect a number — or ask for a demo on WhatsApp and watch it run against a book like yours first.
And the honest combination most working agents end up with: your agency's app for agency work, and one tool of your own for the relationships that outlast your current brokerage.
What is the biggest mistake agents make when switching CRM?
Migrating the contacts and not the context. The names move, the reasons do not, and six weeks later the new CRM is as empty as the old one.
The failure is always the same. You export a spreadsheet of names and numbers, import it, and the new system knows who everybody is and nothing about why they are there — what they were looking for, what they said no to, what has to happen before they move.
So the reminders start firing against blanks. You open one, cannot remember the conversation, close it, and within two months you have quietly gone back to scrolling WhatsApp.
Two things prevent it. First, before you export, check what your current tool actually lets you take — Privyr's free tier caps CSV export at 100 rows per export, and paid tiers at 10,000. Second, prefer a tool that can rebuild the context from the conversations you already have rather than one that asks you to retype it. You will not retype it. Nobody does. If the follow-up itself is the part that keeps slipping, the mechanics of following up with property leads are worth fixing before you change software at all.
A CRM does not fail because it lacks features. It fails on the first Monday you open it and find nothing worth sending.
Can you export your leads out of Privyr?
Yes. Privyr's client and activity CSV export is capped at 100 rows per export on Free Forever and 10,000 rows per export on Pro and Ultimate.
Yes, and you should check the limits before you commit either way. On Privyr's plan comparison, Client & Activity CSV Export is listed at 100 rows per export on Free Forever and 10,000 rows per export on Pro and Ultimate, as of 20 August 2026.
Apply the same test to whatever you move to. Ask two questions before you import a single contact: can I take my contacts out in full, and can I take the conversation history with them? A tool that answers no to the second is one you can leave, but not cleanly.
Do any of these CRMs include the cost of WhatsApp messages?
No. Meta charges separately for business-initiated messages sent outside the 24-hour window after a client writes to you. Replying inside that window is free on every platform here.
None of them. WhatsApp message charges come from Meta and sit on top of whatever you pay for software — respond.io says so directly in its pricing FAQ, and SleekFlow prices its WhatsApp Business Platform number as an add-on charged per template message.
The rule underneath is worth learning because it shapes how every one of these products behaves. When a client messages you, a 24-hour window opens and anything you send back inside it is free. Once that window closes, you can only start the conversation again with a message template Meta has approved in advance, and that one is billed.
This is why "unlimited broadcasts" is never quite unlimited, and why a follow-up sent the day someone messages you costs nothing while the same message sent a week later does not.
Is there a free CRM for property agents in Singapore?
Three, in practice: your agency's app, Privyr's Free Forever tier, and PropKaki's CRM, which is free to verified CEA-registered agents today.
Yes, and they are free in three different ways.
Your agency's app is included in what you already pay your brokerage. It is the most complete option for agency work and the least portable when you move.
Privyr Free Forever costs nothing permanently and is not a trial, but engagement is limited to your most recent lead. Treat it as a very good lead-alert tool rather than a book of clients.
PropKaki's CRM is open to any agent verified against the CEA public register, with no plan requirement today. Model-powered actions draw on the platform's ordinary credits, which include a free monthly allowance.
One caution on all three: free changes. Take the export test in the previous answer before you build your working life on any of them.
Methodology and sources
Every price and limit was read off each vendor's own public pricing page on 20 August 2026. Nothing here is based on a review site, and no product was ranked by anything we could not verify.
What we did. On 20 August 2026 we opened the public pricing and product pages of Privyr, respond.io and SleekFlow's Singapore site and recorded plan names, prices, currencies and stated limits verbatim. Where a vendor's site states a figure, we use the vendor's figure. Where it does not, we say nothing.
What we did not do. We did not run a side-by-side trial of all five products, and we do not claim to have. We have not verified vendors' own customer-count or performance claims — Privyr's "500,000+ businesses across 125 countries" and Privyr's figure is their statement, reported as such. We did not price the Singapore agency apps, because their terms are internal to each brokerage.
What we did not claim. No lead volumes, conversion rates or agent counts for PropKaki. PropKaki is made by the publisher of this page; the section on where it is weaker than its competitors is there because a comparison written by an interested party is only useful if it is checkable.
Currencies are as listed by each vendor — Privyr and respond.io quote USD, SleekFlow Singapore quotes SGD. We have not converted them, because the exchange rate on the day you read this is not the one on the day we wrote it.
This is not legal or financial advice. Compliance with the Estate Agents Act, the Personal Data Protection Act and the Do Not Call provisions is the agent's own responsibility, whichever software sends the message. Verify current rules with CEA, the PDPC and the DNC Registry.
Prices in this category change often. Re-check each vendor's page before you buy.
Got a question this raised? Ask PropKaki.
Take any point from this analysis and apply it to your own project, budget or decision.
For most buyers this year, staying well within budget beats trying to time the market.
