Is There a Genuinely Free CRM for a Singapore Property Agent?

Free tiers in this category are real, not trials. The differences are in what each one holds back:

The practical order for most agents: open the agency app you already have, then add one free personal tool for the relationships you intend to keep. Pay only when a specific limit starts costing you real work.

One rule that applies to all of them, and is the single most useful thing on this page: run a full export in your first week, before you have anything to lose. Open the file. Check whether it contains the conversations or only the names. Do it while leaving is cheap.

Privyr is Singapore-built and its free plan is the most generous genuinely-permanent tier an agent here will find. Read carefully what is inside it, as listed on Privyr's own pricing page on 20 August 2026:

What is unlimited: lead source integrations — Facebook Lead Ads, Google Forms, webhooks, websites — instant lead alerts in the app, automatic merging of duplicate leads, and importing from your phonebook or a spreadsheet.

What is capped: up to 3 team members, up to 10 message, file and page templates, up to 3 lead forms, 2 lead distribution recipients, 10 client groups, and CSV export at 100 rows per export.

What is limited to your most recent lead: contactable leads, follow-up sequences, file and page tracking, timeline activities, and bulk calling or messaging.

That last block is the decision. Everything that makes it a book — engaging the person you met three weeks ago, tracking what they opened, following up in sequence — applies only to the newest arrival.

So the honest reading is that Privyr Free is an excellent speed-to-lead tool. If your problem is that enquiries arrive while you are in a viewing and go cold before you reply, it solves that completely, for nothing. If your problem is two hundred people you have not spoken to since March, it does not address that at all.

One thing to expect on signup: new accounts start on a 14-day Pro trial and revert to Free Forever afterwards, so the first fortnight will not represent what you are actually keeping. The paid tier is US$20 per user per month billed annually, and note that WhatsApp automation features sit on top as paid add-ons — the detail is here.

The large general CRM vendors give away a working product, and they are not toys. If what you want is contacts, deals, notes, tasks and a pipeline, a free general CRM will do it competently and will not expire.

The trade is that they are built for selling anything to anyone. Nothing in them knows about tenure, lease decay, Minimum Occupation Period, Seller's Stamp Duty, HDB eligibility or the difference between a buyer and a landlord. You get a blank structure and you fill it in.

That is a genuine option, with a genuine cost. Building your own property fields is a Saturday afternoon; maintaining them for three years is a habit, and the graveyard of half-configured CRMs is mostly made of these.

A sharper way to decide: if you can write down, right now, the ten fields you will actually keep updated for every client, a general free CRM will serve you well. If you cannot, the structure is the thing you are buying, and a property-specific tool is worth more than a free general one. Deciding what to track is the step before choosing software, not after.

Check current free-tier limits on each vendor's own pricing page — they change, and they are the whole substance of the offer.

The large brokerages here compete on agent tooling and treat it as a recruitment argument, so the app on your phone is likely to be better than anything free you would find by searching. It is wired into listing systems, project inventory and internal workflow that no third party can reach, and you are already paying for it inside your desk fees.

Use it. The question is only whether it is sufficient, and two things decide that.

It is built around the agency's process. Its job is to move listings and projects through the brokerage. The buyer who is two years from moving — no listing, no transaction, no urgency — is not what it is optimised for, and that person is a large share of your future income.

It does not leave with you. This is the one that matters. Agents change agencies, and access to a brokerage platform ends with your registration there. The conversation history inside it is not obviously yours to take.

So the working arrangement most agents settle on is both, with a clear division: the agency app for agency work, and one free tool of your own for the relationships you intend to keep for a decade. The second one does not need to be expensive. It needs to be yours.

Free from your employer is not the same as free to keep.

There is one difference between the free options that matters more than any limit table, and it is worth separating out.

Every other free tier here — your agency's app, Privyr Free, a general CRM, a spreadsheet — organises what you put into it. Open any of them on a Monday and you get a list of names and dates. What to actually say is still your problem.

⭐ PropKaki is market-aware. For each person it checks what has changed since you last contacted them — new listings matching their brief, transactions in the block they are selling, competing supply, area movement, and the clocks running down on what they own: Minimum Occupation Period, when Seller's Stamp Duty clears, lease decay. The follow-up is drafted from those findings, in your voice, from your own WhatsApp number or mailbox, with no PropKaki branding a client can see. If nothing has changed, it writes nothing.

That is free to agents verified against the Council for Estate Agencies public register — no plan requirement today. The metered part is only the work that calls a model, drawing on the ordinary PropKaki credit balance that starts with a free monthly allowance, and it tells you the cost before it runs.

Three honest qualifications. It is free today, and whether the CRM eventually sits inside a paid plan is an open question rather than a settled one — which is why this page will not say "free forever". It is unavailable to anyone unverified, including agency support staff. And WhatsApp message charges are Meta's, not ours, on every product on this page.

How it works · ask for a demo on WhatsApp

Nothing on this page is a scam, and none of these vendors are behaving badly. But a free tier is a commercial instrument, and it is worth understanding what it is for.

It is designed to be easy to enter and awkward to leave. That is not malice; it is the entire business model of freemium, and it works because switching costs rise quietly. Six months in, the friction is not the price. It is the two hundred contacts and the history attached to them.

Three specific exposures, in the order they bite:

Export limits. The cap on how much you can take out at once is the most concrete measure of how free a free tier really is. Privyr's, for instance, is 100 rows per export on the free plan against 10,000 on paid — that is a real number, published, and worth knowing before rather than after.

History does not travel. Most tools export contacts and fields. Far fewer export the conversations attached to them, and a name without its context is a name you will not call.

Free changes. Tiers get narrowed, products get acquired, and small vendors close. None of that is a reason to avoid free tiers. It is a reason to keep your own copy.

The cheapest insurance in this whole category costs one hour: export everything in your first week, open the file, and check what is actually in it. Do it while you have nothing to lose, because that is the only time you will bother.

A spreadsheet holds stage, next action, budget, timeline and notes as well as any CRM, and plenty of high-producing agents run one. Anyone telling you it is unprofessional is selling something.

It fails in two places. Capture: every enquiry depends on you remembering to type it in, at the moment you are busiest. Reminders: a date column tells you nothing unless you open the file, and the whole point is the days you do not.

The test is honest and quick — have you gone a fortnight without opening it? If so, the spreadsheet is not your system of record. Your memory is, and the spreadsheet is a museum of it.

Two advantages worth keeping in mind, though: it is unambiguously yours, and no vendor can change its terms. If you do move to a CRM, keep exporting to one.

Upgrade against a named problem. Three that genuinely justify it:

You have hit a hard cap that blocks work — you cannot engage the people you need to engage, or you cannot export what you need to export.

You need a second person in it — most free tiers cap team members low, and coordination failures cost more than the subscription immediately.

The volume is real — enough live enquiries that a missed one costs more than a year of the plan. In Singapore property, one missed transaction pays for a decade of any tool on this page.

What does not justify it: a quiet quarter and a feeling of disorganisation. That is usually a pipeline problem wearing a software costume, and the fix is at the top of the funnel rather than in a subscription.

There are two quite different things called WhatsApp integration.

A link that opens WhatsApp with a message prefilled. You still press send yourself. This is common on free tiers, it costs nothing, and for a solo agent it is often perfectly sufficient.

Sending through the WhatsApp Business Platform. The message goes out programmatically, which is what makes broadcasts and automated sequences possible. This requires a connected business number and is where the money is: Privyr, for example, lists its WhatsApp Auto-Responder, Campaigns, Sequences and Contact Import as paid add-ons even on its paid plans.

And on top of whatever the software costs, Meta bills separately. A conversation you start more than 24 hours after the client last wrote to you needs a pre-approved template and is charged. Replies inside that window are free.

So "free CRM with WhatsApp" almost always means the first kind. That is not a criticism — for most agents, the first kind is the one they actually need.

What we did. On 20 August 2026 we read Privyr's public pricing and plan-comparison pages and recorded the Free Forever limits verbatim — team members, templates, lead forms, client groups, export rows, and the "most recent lead" restriction on engagement. Those are the vendor's own published figures.

What we deliberately did not do. We did not quote specific limits for HubSpot, Zoho, Bigin or Bitrix24. Their free tiers are real and usable, and their terms change often enough that a number printed here would be wrong before it was useful. Check each vendor's own pricing page. We also did not price the Singapore agency platforms, because their terms are internal to each brokerage.

On PropKaki. This page is published by PropKaki. Its CRM is free to CEA-verified agents today, and whether it eventually sits inside a paid plan is an open question — which is why this page says "free today" rather than "free forever". Its limits are stated in the product guide and in the wider comparison. No claims are made about agent numbers, lead volumes or conversion rates.

On WhatsApp costs. Message charges are Meta's and are separate from any software subscription, on every product mentioned here.

Regulatory points are as of 2026 and change. Verify with CEA, the PDPC and the Do Not Call Registry. This is not legal or financial advice, and compliance is the agent's own responsibility whichever software sends the message.