Kelvin Fong

Kelvin Fong's titles at PropNex followed the growth of the team he built. He became executive director of the operating company, PropNex Realty Pte Ltd, on 9 March 2016, and joined the board of the listed parent, PropNex Limited, on 13 June 2018, weeks before its listing on SGX, according to PropNex Limited's August 2023 announcement.

His promotion to Deputy CEO was announced on 23 August 2023 at PropNex's Mid-Year Convention. PropNex Limited's announcement gave him the group's training curriculum and its sales and leadership programmes, its IT strategy and technology work, and support to the CEO on strategic planning. People Matters reported that he would co-lead the Singapore agency's operations and strategy with Ismail Gafoor, then Executive Chairman and CEO, and work with Michael Koh on IT and digitalisation.

He became CEO on 15 July 2025, PropNex's 25th anniversary, when Ismail Gafoor, who co-founded PropNex and had led it as CEO, kept only the Executive Chairman role. PropNex Limited said the change separated the roles of chairman and chief executive, in line with Singapore's Code of Corporate Governance, and that the CEO would lead day-to-day management and the execution of the group's strategy. In the same release PropNex said it had handled about 90,000 transactions in 2024, rentals included, and named technology and regional expansion among the new CEO's priorities.

PNG grew out of one team. 99.co reported in April 2018 that it began in HDB resale as Mega Force and became known as "HDB agents". In 2006 Kelvin Fong took it into private property, reusing the systems the team had built; it rebranded as Powerful Negotiators, advertised four times a week in The Straits Times and expanded into Districts 9, 10, 11, 15, 16 and 21. The name was later shortened to PNG.

In the same interview he said PNG had 92 leaders and more than 3,300 agents, and set a goal of passing 4,000 agents in 2018. He described a structure in which leaders keep selling while they build their own teams. 99.co reported that PNG's agents brought in about S$116 million in 2016 and at least S$216 million in 2017, without saying how the figure was measured. The Fifth Person, writing on PropNex's listing in July 2018, put the team's brokerage income at S$85.0 million in 2015, S$111.0 million in 2016 and S$218.0 million in 2017.

Leaders he recruited have since built large teams of their own. Kelvin Fong said in April 2026 that he personally recruited Marcus Luah to PropNex in 2012; EdgeProp reported that Luah had built a network of more than 200 team leaders and over 5,000 salespersons, and PropNex named him Chief Growth Officer that month. Groups at PropNex sit inside one another, so their sizes overlap and cannot be added up.

The sources credit Kelvin Fong with building teams and training agents rather than with personal sales. 99.co described PNG's leadership bootcamps in 2018 as three-day camps of 200 to 250 agents, run with about 60 volunteer leaders who give up three days of client work to help; it also described a sales programme and a planned "jump start" course for new agents. PropNex's leadership page says the bootcamp he curates trains more than 2,000 salespersons a year.

In the 2018 interview he set out the approach behind it: an agent's real competition is their own past performance, clients sit at the centre of the business, and technology is a tool for agents rather than a replacement for the value they add. He has also led PropNex's consumer seminars, and in March 2025 announced Property Wealth System, a book on property investment built on them, with proceeds going to Community Chest, EdgeProp reported.

No award to Kelvin Fong personally was found in the sources checked. Awards PropNex has won as a company are PropNex's, and are not listed here as his.

Coverage of Kelvin Fong falls into three periods. Around 2018 it followed PNG's growth: 99.co's agent success stories and the reporting on PropNex's listing. In 2023 and 2025 it reported his promotions to Deputy CEO and CEO, alongside PropNex's own releases and its announcements to SGX. From 2026 he appears as CEO, for example in EdgeProp's report on Marcus Luah's appointment as Chief Growth Officer.

Company releases and SGX announcements are listed alongside independent reports; each is dated and links to the original.

The CEA register is the public record of every licensed property salesperson in Singapore, and CEA's public transaction records list each sale and rental under the salesperson who handled it. His PropKaki agent profile shows both for R009384C; the count is below.