Kevin Lim

99.co's June 2019 profile describes the start: he had planned a career in the armed forces until a talk on becoming a property agent changed his mind, and he won ERA's Top Rookie award soon after joining. By 2019 he had been an agent for 16 years, the article said, and had won enough of ERA's yearly awards that he stepped out of contention for future ones.

ERA's February 2019 release on its Asia Pacific Business Conference called him Chief Agency Director, presented him with the agency's first Honorary Award and said he had held the Top Division of the Year award for the four previous years. 99.co reported in June 2019 that, soon after his appointment, he helped unveil ERA's Ultimate Agent Training programme, led by ERA's COO Marcus Chu.

In October 2022 99.co described him as ERA's recently appointed Chief Agency Officer. The Peak's report on ERA's millionaire gala in May 2025 captions him with the same title, and ERA's agent portal lists it in November 2026.

99.co's June 2019 profile marks Preeminent's 11th anniversary that year and describes it as ERA's largest group, with the highest group sales for five years running, more than 1,200 agents, 36 Division Directors and 290 team leaders. The group's own website, dated 2017, says it was ERA's No. 1 team for five years in a row, from 2014 to 2018, and puts it at more than 3,100 agents.

In October 2022 99.co reported that Preeminent had passed an earlier target of 2,000 agents and S$200 million in group sales in 2021, had more than 3,200 members and more than 120 Division Directors, and was aiming for 4,000 agents. The same article names Zac Huang, Alex Lim and Bjorn Chua as co-founders and an eight-member executive team he chose.

Preeminent contains divisions of its own, among them Alex Lim Advisory and, inside it, Rayne Chua's division. The figures each publishes overlap with Preeminent's and cannot be added up.

His recognition comes mostly from ERA itself. Besides the Honorary Award and the Top Division of the Year run reported in 2019, ERA's agent portal lists his Outstanding Leadership Award for 2022 and 2023, its Millionaire award for 2022 and 2023, and its Top Trainer award for 2025, among 90 awards on the page in November 2026.

99.co reported in June 2019 that he co-ran ERA's Ultimate Leadership Warrior Camp and Ultimate Sales Warrior Camp with Gary Lau, and that the leadership camp had run nine times with about 1,000 participants. In October 2022 he described the word "worried" as the mark of a leader, saying he wanted his executive team to go beyond their own sales and divisions for the group.

Coverage of Kevin Lim comes in two kinds. 99.co's 2019 profile and its 2022 report on Preeminent's executive team are interviews. ERA's own releases and The Peak's articles report awards and events.

The CEA register is the public record of every licensed property salesperson in Singapore, and CEA's public transaction records list each sale and rental under the salesperson who handled it. PropKaki holds five ERA agents named Kevin Lim; this page is about R024615A, the number ERA's agent portal gives for its Chief Agency Officer. His agent profile shows the register record and the deals; the count is below.