Alex Lim
Executive Director of Agency of ERA, leading Alex Lim Advisory. Career, promotions, groups built, achievements and press, with every figure dated and sourced.
Who is Alex Lim of ERA?
Alex Lim is an Executive Director of Agency at ERA, a co-founder of Preeminent Group and the leader of Alex Lim Advisory, according to ERA's agent portal and his recruiting site. He joined the industry in 2006 and built his practice on online marketing, The Peak reported in March 2026.
What is the role of Alex Lim at ERA?
ERA's agent portal lists Alex Lim as an Executive Director of Agency in November 2026. He co-founded Preeminent Group, 99.co reported in 2022, and leads the Alex Lim Advisory division inside it.
Alex Lim joined the property industry in 2006, according to ERA's agent portal and his own recruiting site, and his career on record is at ERA. In 2006, The Peak reported in March 2026, he saw clients moving their searches online and built his practice around Google, YouTube and Facebook. His recruiting site lists a Diploma in Building and Real Estate Management from Ngee Ann Polytechnic.
He is one of the co-founders of Preeminent Group, the ERA group founded by Kevin Lim; 99.co named him as one in October 2022, alongside Zac Huang and Bjorn Chua. He leads Alex Lim Advisory, a division inside Preeminent that trains agents in digital marketing and social media branding.
ERA's agent portal lists him in November 2026 as an Executive Director of Agency, with 295 awards on the page. His recruiting site says Alex Lim Advisory was ERA's top division in 2025 and that he leads more than 4,000 salespersons; The Peak gave the same figure for Preeminent as a whole in March 2026.
How did Alex Lim build his career at ERA?
From 2006 as an agent who marketed property online, to a co-founder of Preeminent Group and an Executive Director of Agency leading Alex Lim Advisory, according to ERA's portal, 99.co (2022) and The Peak (2026).
His start is described the same way in every source: he entered the industry in 2006 and built his business on digital marketing rather than referrals. The Peak reported in March 2026 that he had seen clients moving their property searches online that year and set up his practice around Google, YouTube and Facebook. ERA's agent portal says he had transacted more than S$800 million in sales through online marketing; his recruiting site and The Peak put it at more than S$1 billion, without a date range.
99.co named him in October 2022 among the co-founders who support Kevin Lim, Preeminent's founder. He now trains ERA agents through Alex Lim Advisory, which teaches digital marketing and social media branding, The Peak reported. He told the magazine that the coming decade belongs to agents who combine AI with human relationships.
2006
Entered the property industry[1][2][4]
Building his practice on Google, YouTube and Facebook from the start, The Peak reported in 2026.
Oct 2022
Named among the co-founders of Preeminent Group[3]
With Zac Huang and Bjorn Chua, supporting founder Kevin Lim, 99.co reported.
2025
Alex Lim Advisory named ERA's top division[2]
Among the division's 2025 ERA awards, as his recruiting site lists them.
Mar 2026
Preeminent at more than 4,000 agents[4]
As The Peak reported.
Jun–Sep 2026
ERA's Top Executive Director of Agency, month by month[1]
As ERA's agent portal lists for June, July, August and September 2026.
What group does Alex Lim lead?
Alex Lim leads Alex Lim Advisory, a division of Preeminent Group at ERA, and is one of Preeminent's co-founders. His recruiting site says he leads more than 4,000 salespersons, the same figure The Peak gave for Preeminent in March 2026.
Alex Lim Advisory sits inside Preeminent Group, and 99.co reported in April 2026 that Rayne Chua's team sits inside Alex Lim Advisory. Because the groups nest, their sizes overlap: the "more than 4,000" on his recruiting site and the "more than 4,000 agents" The Peak gave for Preeminent in March 2026 may count the same people, and neither source says how many agents report to him directly.
His recruiting site describes the division's training as the Alex Lim Advisory system, built around online lead generation, and names an annual business direction event for the division.
A division inside Preeminent Group; trains agents in digital marketing and social media branding.
Size, as stated at the time
- Undatedmore than 4,000 salespersons(his recruiting site, © 2026)[2]
Founded by Kevin Lim; co-founders Zac Huang, Alex Lim and Bjorn Chua.
Size, as stated at the time
- 2026more than 4,000 agents(The Peak)[4]
What is Alex Lim known for?
For marketing property online from 2006, and for leading the division ERA ranked first in 2025, as his recruiting site states. ERA's portal lists him as its Top Executive Director of Agency for several months of 2026.
His recruiting site lists his division's 2025 awards from ERA: Top 1 Division, Top 2 Executive Director of Agency, Top 2 Divisions in Project Sales, and two of ERA's Asia Pacific broker awards. ERA's agent portal shows 295 awards for him in November 2026, the most recent being Top Executive Director of Agency for June to September 2026 and a Project Leadership Award in September 2026.
These are awards ERA gives within its own network; no award from outside ERA was found in the sources checked.
Awards
Where has Alex Lim been interviewed or featured?
In The Peak (March 2026) and in 99.co's report on Preeminent's leadership (October 2022). Each item below is dated and linked.
Most of what is published about Alex Lim is his own: his recruiting site and his ERA agent page. 99.co's 2022 report on Preeminent names him as a co-founder.
27 March 2026 · The Peak Singapore
From early internet adopter to 4,000-strong division leader: For this ERA realtor, staying ahead has never been optional31 October 2022 · 99.co
8 Exceptional Leaders handpicked by Founder of Preeminent Group & Chief Agency Officer of ERA Mr. Kevin Lim to Lead ERA Preeminent Group Into The Next Generation
Is Alex Lim a registered property agent?
Yes. Alex Lim is on the CEA register as Lim Say Siong Alex (Lin Sicong Alex) (Alex Lim S S), registration number R027391D, with ERA Realty Network Pte Ltd. His PropKaki agent profile carries that record.
The CEA register is the public record of every licensed property salesperson in Singapore, and CEA's public transaction records list each sale and rental under the salesperson who handled it. Several ERA agents go by Alex Lim; this page is about R027391D, the number ERA's agent portal gives for the co-founder of Preeminent. His agent profile shows the register record and the deals; the count is below.
20 deals on record in CEA's public transaction records, last verified 10 Oct 2026.
A leader's own deal count can be low: a title like this reflects building and running a team, and a team's deals are recorded under the agents who closed them.
Common Questions About Alex Lim
Is Alex Lim a co-founder of Preeminent Group?
Yes. 99.co named Alex Lim in October 2022 as one of the co-founders who support Kevin Lim, Preeminent's founder, alongside Zac Huang and Bjorn Chua.
What is Alex Lim Advisory?
A division of Preeminent Group at ERA, led by Alex Lim, that trains agents in digital marketing and social media branding, The Peak reported in March 2026. His recruiting site says ERA ranked it its top division in 2025.
How many agents does Alex Lim lead?
His recruiting site says more than 4,000 salespersons, undated. The Peak gave the same figure for Preeminent Group as a whole in March 2026, so the two may count the same people.
When did Alex Lim start in real estate?
In 2006, according to ERA's agent portal and his recruiting site. The Peak reported in March 2026 that he built his practice on online marketing from that year.