Ivan Lee
Senior Group Division Director of ERA, leading Pinnacle Group. Career, promotions, groups built, achievements and press, with every figure dated and sourced.
Who is Ivan Lee of ERA?
Ivan Lee is a Senior Group Division Director at ERA who leads Pinnacle Group, formerly S3. 99.co reported in April 2017 that the group had more than 250 agents and seven Division Directors, and that he had started in property in 2009.
What is the role of Ivan Lee at ERA?
ERA's agent portal lists him, as Ivan Li, as a Senior Group Division Director in November 2026, the title 99.co gave him in April 2017 as head of Pinnacle Group.
Ivan Lee started as a part-time property agent in 2009, 99.co reported in April 2017, after ten years delivering Chinese herbs; he went full time the week his first commission came in. His career on record is at ERA, whose training, he told 99.co, taught him to use the internet and technology for his work.
By April 2017 he was Senior Group Division Director of Pinnacle Group, formerly called S3, with more than 250 agents and seven Division Directors, 99.co reported. The article showed him as Top Recruiter at ERA's Asia Pacific Business Conference in 2015 and described a training ladder he ran for new agents, aimed at a first month of S$15,000.
ERA's agent portal, which spells his name Ivan Li, lists him in November 2026 as a Senior Group Division Director with 38 awards, from an Asia Pacific Elite Award in 2017 to ERA's Service Elite award in 2025 and 2026.
How did Ivan Lee build his career at ERA?
From a part-time agent in 2009 to Senior Group Division Director of Pinnacle Group by 2017, with ERA's Top Recruiter award in 2015 on the way, 99.co reported in April 2017.
99.co's April 2017 profile tells the start. A friend introduced him to property in 2009, after ten years as a delivery man for Chinese herbs; his first open listing closed the next day for a commission of S$3,150, and he went full time that week. He said he made many mistakes early for lack of guidance, and that guiding new agents had become his first priority.
The article showed him as Top Recruiter at ERA's Asia Pacific Business Conference in 2015, and described the Senior Group Division Director title he held in 2017. Earlier that year he had launched a property app, SNATCH. ERA's agent portal lists him with the same title in November 2026.
2009
Started as a part-time property agent, at ERA[1]
Full time from the week of his first commission, 99.co reported.
2015
Top Recruiter at ERA's Asia Pacific Business Conference[1]
Apr 2017
Senior Group Division Director of Pinnacle Group, formerly S3[1]
More than 250 agents and seven Division Directors, 99.co reported.
2017
ERA Asia Pacific Elite Award[2]
Feb 2024
Top 50 Achievers at ERA for the month, 23rd[2]
2025–2026
ERA Service Elite award, two years running[2]
Still a Senior Group Division Director, ERA's portal shows.
What group does Ivan Lee lead?
Ivan Lee leads Pinnacle Group at ERA, formerly known as S3. 99.co reported in April 2017 that it had more than 250 agents and seven Division Directors.
99.co reported in April 2017 that Pinnacle Group, formerly S3, had more than 250 agents and seven Division Directors, and that the group was earning more than S$120,000 a month. He credited ERA's COOs at the time, Marcus Chu and Doris Ong, for their support.
The article listed the group's programmes for new agents: an Apprentice Career System, a Monthly Methodology Program, a Private Condo Program and a Secret Success System. No later size for the group was found in the sources checked.
Formerly known as S3.
Size, as stated at the time
- 2017more than 250 agents and seven Division Directors(99.co)[1]
What is Ivan Lee known for?
For building Pinnacle Group to more than 250 agents by 2017 and for recruiting: he was ERA's Top Recruiter at its 2015 Asia Pacific Business Conference, 99.co reported.
ERA's agent portal lists 38 awards for him in November 2026: an Asia Pacific Elite Award and a Top 500 Achievers place for 2017, Top 100 Achievers in July 2023 and January 2024, Top 50 Achievers in February 2024, and ERA's Service Elite award for 2025 and 2026. 99.co's 2017 profile also mentions Top 100 Achiever and Top Recruiter awards.
Where has Ivan Lee been interviewed or featured?
In 99.co's property agent success stories, in April 2017. Each item below is dated and linked.
99.co's 2017 profile is the main independent piece on Ivan Lee. The rest of the record is ERA's own agent portal.
13 April 2017 · 99.co
99.co's property agent success stories: Ivan Lee
Is Ivan Lee a registered property agent?
Yes. Ivan Lee is on the CEA register as Lee Chee Yong (Li Zhirong) (Ivan), registration number R027247J, with ERA Realty Network Pte Ltd. His PropKaki agent profile carries that record.
The CEA register is the public record of every licensed property salesperson in Singapore, and CEA's public transaction records list each sale and rental under the salesperson who handled it. He is the only agent at ERA registered as Ivan with the surname Lee; ERA's portal spells it Ivan Li and gives the title 99.co reported in 2017. His agent profile shows the register record and the deals; the count is below.
53 deals on record in CEA's public transaction records, last verified 10 Oct 2026.
Common Questions About Ivan Lee
What is Pinnacle Group at ERA?
A group of ERA agents led by Ivan Lee, formerly known as S3. 99.co reported in April 2017 that it had more than 250 agents and seven Division Directors.
When did Ivan Lee start in real estate?
In 2009, as a part-time agent, 99.co reported in April 2017. He went full time the week his first commission came in.
Is Ivan Lee the same person as Ivan Li at ERA?
ERA's agent portal spells the name Ivan Li for registration number R027247J, the Senior Group Division Director whom 99.co called Ivan Lee in 2017. The CEA register lists him as Lee Chee Yong (Li Zhirong) (Ivan).